Lists of Facebook Targeting Categories

Are you doing Facebook Advertising? Then you know that the targeting of your ad can make a huge difference as to how your ad performs.  But sometimes you want to see what’s possible in one handy place before you start researching.  That’s what this post is for. It will help you set up your ads. We list:

Top Level

When you first navigate into the Detailed Targeting, you have 4 main options:  Demographics, Interests, Behaviors, and More Categories.

  • Demographics: Education, employment, household and lifestyle details.
  • Interests: Activities, Pages they have liked and closely related topics.
  • Behaviors: Reach people based on purchase behaviors or intents, device usage and more.
  • More Categories: Odd options like “Family Movie” and “Nail Care”

Demographics and Behaviors come from 3rd party data collected by companies like Axiom who specialize in collecting consumer data. That data is then matched to Facebook users anonymously to be able to build the audience that has those characteristics.

Facebook ad targeting has become very powerful in the type of segmenting that we are able to do. You can target using different Boolean operators so that you are excluding certain keywords or narrowing your audience by making sure they have all the keywords in their profiles.

Demographics

Education
Ethnic Affinity
Financial
Generation
Home
Life Events
Parents
Politics (US)
Relationship
Work

3rd Tier Under Education

Education Level
Associate degree
College grad
Doctorate degree
High school grad
In college
In grad school
In high school
Master’s degree
Professional degree
Some college
Some grad school
Some high school
Unspecified
Fields of Study (search for match)
Schools (search for match)
Undergrad Years (date range)

3rd Tier Under Ethnic Affinity

African American (US)
Asian American (US)
Hispanic (US – All)
Hispanic (US – Bilingual)
Hispanic (US – English dominant)
Hispanic (US – Spanish dominant)

3rd Tier Under Financial

Income

$100,000 – $125,000
$125,000 – $150,000
$150,000 – $250,000
$250,000 – $350,000
$30,000 – $40,000
$350,000 – $500,000
$40,000 – $50,000
$50,000 – $75,000
$75,000 – $100,000
Over $500,000

Net Worth

$1 – $100,000
$1,000,000 – $2,000,000
$100,000 – $200,000
$200,000 – $500,000
$500,000 – $750,000
$750,000 – $1,000,000

Liquid assets

$1-$24,999
$100K-$249K
$1MM-$2MM
$25,000-$49,999
$250K-$499K
$2MM-$3MM
$3MM+
$50,000-$99,999
$500K-$1MM
Over $2,000,000

3rd Tier Under Generation

Baby boomers (US)
Generation X
Millennials

3rd Tier Under Home

Home Ownership
First time homebuyer
Homeowners
Renters
Home Type
Apartment
Condo

Home value

$1,000,000 – $1,999,999
$100,000 – $199,999
$200,000 – $299,999
$300,000 – $499,999
$50,000 – $99,999
$500,000 – $699,999
$700,000 – $999,999
Less than $50,000
Over $2,000,000

Multi-family home

Property size

.26 – .59 acres
.60 – .99 acres
1 acre
11 – 20 acres
2 acres
21 – 40 acres
3 acres
4 acres
5 acres
6 – 10 acres
> 40 acres

Single

Square footage

1,000 – 1,249 sq. ft.
1,250 – 1,499 sq. ft.
1,500 – 1,749 sq. ft.
1,750 – 1,999 sq. ft.
2,000 – 2,499 sq. ft.
2,500 – 2,999 sq. ft.
3,000 – 3,499 sq. ft.
3,500 – 3,999 sq. ft.
4,000 – 4,999 sq. ft.
5,000 – 5,999 sq. ft.
6,000 – 6,999 sq. ft.
750 – 999 sq. ft.
Less than 750 sq. ft.

Year home built

1900-1909
1910-1919
1920-1929
1930-1939
1940-1949
1950-1959
1960-1969
1970-1979
1980-1989
1990-1999
2000-2010
>2011

Household Composition

Family-based Households
Grandparents
Housemate-based Households
New parents
Veterans in home
Working women
Young & hip
Young adults in home

3rd Tier Under Life Events

Anniversary within 30 Days
Away from family
Away from hometown
Friends of
Friends of Anniversary within 30 Days
Friends of Newly Engaged
Friends of Newlywed
Friends of Recently Moved
Friends of Upcoming Birthday
Long distance relationship
New job
New relationship
Newly engaged (1 year)
Newly engaged (3 months)
Newly engaged (6 months)
Newlywed (1 year)
Newlywed (3 months)
Newlywed (6 months)
Recently moved
Upcoming birthday

3rd Tier Under Parents

All Parents

(0-12 months) New Parents
(01-02 Years) Parents with Toddlers
(03-05 Years) Parents with Preschoolers
(06-08 Years) Parents with Early School Age Children
(08-12 Years) Parents with Preteens
(13-18 Years) Parents with Teenagers
(18-26 Years) Parents with Adult Children

Expectant parents

Parents (All)

Moms
Big-city moms
Corporate moms
Fit moms
Green moms
Moms of grade school kids
Moms of high school kids
Moms of preschool kids
New Moms
Soccer moms
Stay-at-home moms
Trendy moms

3rd Tier Under Politics (US)

Likely To Engage in Politics (Conservative)
Likely To Engage in Politics (Liberal)

Self reported

Donate to conservative political causes
Donate to liberal political causes
US Politics (Conservative)
US Politics (Liberal)
US Politics (Moderate)
US Politics (Very Conservative)
US Politics (Very Liberal)

3rd Tier Under Relationship

Interested In
Men
Men and Women
Unspecified
Women

Relationship Status

Civil Union
Complicated
Divorced
Domestic Partnership
Engaged
In a relationship
Married
Open Relationship
Separated
Single
Unspecified
Widowed

3rd Tier Under Work

Employers
Industries
Administrative
Architecture and Engineering
Arts, Entertainment, Sports and Media
Business and Financial Operations
Cleaning and Maintenance
Community and Social Services
Computer and Mathematics
Construction and Extraction
Education and Library
Farming, Fishing and Forestry
Food Preparation and Services
Government Employees
Healthcare and Medical
IT and Technical
Installation and Repair
Legal
Life, Physical, and Social Science
Management
Military
Nurses
Personal Care
Production
Protective Service
Retail
Sales
Temporary and Seasonal
Transportation and Moving
Veterans (US)
Job Titles
Office Type
Home office
Small business
Small office

Interests

Interests are based on the Fan Pages someone likes or specific things they have listed in their profile.

Because there can be many Page names that are a match, there is no way to list ALL the available interests. But there are more general “keyword” interests.

Facebook Interests keywords

You can also target the fans of another Facebook Page by typing the Page name in and seeing if there is a “match”. Typically larger pages are able to be targeted but not always – it’s hit and miss and up to Facebook (no setting can exclude a Page from targeting).

Fan Page keyword interest

Business and industry

Advertising
Agriculture
Architecture
Aviation
Banking
Investment banking
Online banking
Retail banking
Business
Construction
Design
Fashion design
Graphic design
Interior design
Economics
Engineering
Entrepreneurship
Health care
Higher education
Management
Marketing
Nursing
Online
Digital marketing
Display advertising
Email marketing
Online advertising
Search engine optimization
Social media
Social media marketing
Web design
Web development
Web hosting
Personal finance
Credit cards
Insurance
Investment
Mortgage loans
Real estate
Retail
Sales
Science
Small business
Entertainment
Games
Live events
Movies
Music
Reading
TV
Family and relationships
Dating
Family
Fatherhood
Friendship
Marriage
Motherhood
Parenting
Weddings
Fitness and wellness
Bodybuilding
Dieting
Gyms
Meditation
Nutrition
Physical exercise
Physical fitness
Running
Weight training
Yoga
Zumba
Food and drink
Alcoholic beverages
Beer
Distilled beverage
Wine
Beverages
Coffee
Energy drinks
Juice
Soft drinks
Tea
Cooking
Baking
Recipes
Cuisine
Chinese cuisine
French cuisine
German cuisine
Greek cuisine
Indian cuisine
Italian cuisine
Japanese cuisine
Korean cuisine
Latin American cuisine
Mexican cuisine
Middle Eastern cuisine
Spanish cuisine
Thai cuisine
Vietnamese cuisine
Food
Barbecue
Chocolate
Desserts
Fast food
Organic food
Pizza
Seafood
Veganism
Vegetarianism
Restaurants
Coffeehouses
Diners
Fast casual restaurants
Fast food restaurants

Hobbies and activities
Arts and music
Acting
Crafts
Dance
Drawing
Drums
Fine art
Guitar
Painting
Performing arts
Photography
Sculpture
Singing
Writing
Current events
Home and garden
Acting
Crafts
Dance
Drawing
Drums
Fine art
Guitar
Painting
Performing arts
Photography
Sculpture
Singing
Writing
Pets
Birds
Cats
Dogs
Fish
Horses
Pet food
Rabbits
Reptiles
Politics and social issues
Charity and causes
Community issues
Environmentalism
Law
Military
Politics
Religion
Sustainability
Veterans
Volunteering
Travel
Adventure travel
Air travel
Beaches
Car rentals
Cruises
Ecotourism
Hotels
Lakes
Mountains
Nature
Theme parks
Tourism
Vacations
Vehicles
Automobiles
Boats
Electric vehicle
Hybrids
Minivans
Motorcycles
RVs
SUVs
Scooters
Trucks
Shopping and fashion
Beauty
Beauty salons
Cosmetics
Fragrances
Hair products
Spas
Tattoos
Clothing
Children’s clothing
Men’s clothing
Shoes
Women’s clothing
Fashion accessories
Dresses
Handbags
Jewelry
Sunglasses
Shopping
Boutiques
Coupons
Discount stores
Luxury goods
Online shopping
Shopping malls
Toys
Sports and outdoors
Outdoor recreation
Boating
Camping
Fishing
Hiking
Horseback riding
Hunting
Mountain biking
Surfing
Sports
American football
Association football (Soccer)
Auto racing
Baseball
Basketball
College football
Golf
Marathons
Skiing
Snowboarding
Swimming
Tennis
Triathlons
Volleyball
Technology
Computers
Computer memory
Computer monitors
Computer processors
Computer servers
Desktop computers
Free software
Hard drives
Network storage
Software
Tablet computers
Consumer electronics
Audio equipment
Camcorders
Cameras
E-book readers
GPS devices
Game consoles
Mobile phones
Portable media players
Projectors
Smartphones
Televisions

Behaviors

Automotive
Motorcycle
Purchased
New
Used
New vehicle buyers (Near market)
Style
Crossover
Economy/compact
Full-size SUV
Full-size sedan
Hybrid/alternative fuel
Luxury SUV
Luxury sedan
Midsize car
Minivan
Pickup truck
Small/midsize SUV
Sports car/convertible
New vehicle shoppers (In market)
Make
Acura
Audi
BMW
Buick
Cadillac
Chevrolet car
Chevrolet truck
Chrysler
Dodge RAM
Dodge car
Fiat
Ford car
Ford truck
GMC
Honda
Hyundai
Infiniti
Jaguar
Jeep
Kia
Land Rover
Lexus
Lincoln
MINI
Mazda
Mercedes-Benz
Mitsubishi
Nissan
Porsche
Subaru
Toyota
Volkswagen
Volvo
New vehicle shoppers (Max in market)
All
Style
Crossover Vehicle
Entry/Economy/Compact
Full-size SUV
Full-size Sedan
Hybrid/Alternative Fuel
Luxury SUV
Luxury Sedan
Midsize Car
Minivan
Pickup Truck
Small/Mid-size SUV
Sports Car/Convertible
Owners
Aftermarket
Auto parts
Auto parts and accessories
Auto service buyer
Make
Acura
Audi
BMW
Buick
Cadillac
Chevrolet car
Chevrolet truck
Chrysler
Dodge RAM
Dodge car
Fiat
Ford car
Ford truck
GMC
Honda
Hummer
Hyundai
Infiniti
Jaguar
Jeep
Kia
Land Rover
Lexus
Lincoln
MINI
Mazda
Mercedes
Mercury
Mitsubishi
Nissan
Pontiac
Porsche
Saab
Saturn
Subaru
Suzuki
Toyota
Volkswagen
Volvo
Purchased
0-6 months ago
13-24 months ago
25-36 months ago
37-48 months ago
7-12 months ago
Over 48 months ago
Style
Crossover
Economy/compact
Full-size SUV
Full-size sedan
Hybrid/alternative fuel
Luxury SUV
Luxury sedan
Midsize car
Minivan
Pickup truck
Small/midsize SUV
Sports car/convertible
Vehicle age
0 – 1 year old
11 – 15 years old
16 – 20 years old
2 years old
3 years old
4 – 5 years old
6 – 10 years old
Over 20 years old
Vehicle price
$20,000 – $30,000
$30,000 – $40,000
$40,000 – $50,000
$50,000 – $75,000
Less than $20,000
Over $75,000
Purchase type
Vehicle price
Buy new (In market)
Buy new (Near market)
Buy new or used (In market)
Buy new or used (Near market)
Buy used (In market)
Lease (In market)
Used vehicle buyers (In market)
Style
Crossover
Economy/compact
Full-size SUV
Full-size sedan
Hybrid/alternative fuel
Luxury SUV
Luxury sedan
Midsize car
Minivan
Pickup truck
Small/midsize SUV
Sports car/convertible

B2B
Company size
1,000-4,999 Employees
10-49 Employees
100-499 Employees
5,000+ Employees
50-99 Employees
500-999 Employees
Less Than 10 Employees
Industry
Agriculture
Business Services
Construction
Consumer Services
Cultural & Recreation
Education
Finance
Government
Healthcare
Hospitality & Travel
Insurance
Legal
Logistics & Transportation
Manufacturing
Media & Internet
Real Estate
Restaurant
Retail
Telecommunications
Wholesale Trade
Seniority
Executive/C-Suite
Mid-Management
Charitable donations
All charitable donations
Animal welfare
Arts and cultural
Cancer Causes
Children’s Causes
Environmental and wildlife
Health
Political
Religious
Veterans
World relief
Consumer Classification
India
(A+B) Affinity for Mid-High Value Goods – India
Digital activities
Operating System Used
Primary OS Windows 10
Canvas Gaming
Average Engagement
Plays 0 out of 7 days
Plays 1 out of 7 days
Plays 2 out of 7 days
Plays 3 out of 7 days
Plays 4 out of 7 days
Plays 5 out of 7 days
Plays 6 out of 7 days
Plays 7 out of 7 days
Played game in last 14 days
Played game in last 3 days
Played game in last 7 days
Played game yesterday
Console gamers
Event creators
FB Payments (All)
FB Payments (Higher than average spend)
FB Payments (Recent)
Facebook Page Admins
Internet Browser Used
Primary Browser: Chrome
Primary Browser: Firefox
Primary Browser: Internet Explorer
Primary Browser: Opera
Primary Browser: Safari
Operating System Used
Primary OS Mac OS X
Primary OS Windows 7
Primary OS Windows 8
Primary OS Windows Vista
Primary OS Windows XP
Photo uploaders
Primary email domain
AOL Email Addresses
Apple Email Addresses
Gmail Users
Hotmail Email Addresses
MSN.com Email Addresses
Yahoo Email Addresses
Small business owners
Technology early adopters
Technology late adopters
Unity Plugin
Expats
Expats (All)
Expats (Argentina)
Expats (Australia)
Expats (Austria)
Expats (Bangladesh)
Expats (Brazil)
Expats (Cameroon)
Expats (Canada)
Expats (Chile)
Expats (China)
Expats (Colombia)
Expats (Egypt)
Expats (Ethiopia)
Expats (France)
Expats (Germany)
Expats (Greece)
Expats (Hong Kong)
Expats (Hungary)
Expats (India)
Expats (Indonesia)
Expats (Ireland)
Expats (Israel)
Expats (Italy)
Expats (Japan)
Expats (Kenya)
Expats (Malaysia)
Expats (Mexico)
Expats (Morocco)
Expats (Nepal)
Expats (New Zealand)
Expats (Nigeria)
Expats (Pakistan)
Expats (Peru)
Expats (Philippines)
Expats (Poland)
Expats (Portugal)
Expats (Puerto Rico)
Expats (Romania)
Expats (Russia)
Expats (Saudi Arabia)
Expats (Senegal)
Expats (Serbia)
Expats (Singapore)
Expats (South Africa)
Expats (South Korea)
Expats (Spain)
Expats (Switzerland)
Expats (Turkey)
Expats (UAE)
Expats (UK)
Expats (US)
Expats (Venezuela)
Expats (Vietnam)
Financial
Banking
Credit union member
National bank customers
Regional bank customers
Investments
Full-Service Investors
Highly likely investors
Independent Investors
Likely investors
Personal investments
Real estate investments
Semi-Independent Investors
Spending methods
1 Line of Credit
2 Lines of Credit
3 Lines of Credit
4 Lines of Credit
5 Line of Credit
6 Lines of Credit
7 Lines of Credit
8 Lines of Credit
9 Lines of Credit
Active credit card user
Any card type
Bank cards
Credit card high spenders
Debit card
Gas, department and retail store cards
High-end department store cards
Premium credit cards
Primarily cash
Primarily credit cards
Travel and entertainment cards
Job role
Corporate executives
Farmers
Financial professionals
Media
Radio
Internet
Internet/Satellite
Television
Action shows
Adventure shows
Animals shows
Auto Racing shows
Auto shows
Baseball shows
Biography shows
Childrens shows
Comedy shows
Cooking shows
Docudrama shows
Drama shows
Educational shows
Entertainment shows
Health shows
Historical Drama shows
History shows
Home improvement shows
Horror shows
Law shows
Motorsports shows
News shows
Outdoors shows
Public Affairs shows
Reality shows
Religious shows
Romance shows
Science Fiction shows
Sitcom shows
Sports Event shows
Sports Talk shows
Travel shows
Western shows
Mobile Device User
All Mobile Devices by Brand
Alcatel
Amazon
Kindle Fire
Apple
iPad 1
iPad 2
iPad 3
iPad 4
iPad Air
iPad Air 2
iPad Mini 1
iPad Mini 2
iPad Mini 3
iPhone 4
iPhone 4S
iPhone 5
iPhone 5C
iPhone 5S
iPhone 6
iPhone 6 Plus
iPhone 6S
iPhone 6S Plus
iPod Touch
Asus
Fonepad
MeMO Pad
Transformer Pad
BlackBerry
Bold 9700
Curve 8520
Curve 9220
Curve 9320
Cherry Mobile
Google
Nexus 10
Nexus 5
Nexus 7
HTC
HTC One
Huawei
Karbonn
LG
G3
LG G2
Optimus L3
Optimus L5
Optimus L7
Lava
Micromax
Motorola
Nokia
2700 Classic
5130 XpressMusic
Asha
Asha 200
Asha 302
Asha 305
Asha 311
C1-01
C3
Lumia 1020
Lumia 1320
Lumia 1520
Lumia 520
Lumia 625
Lumia 630
Lumia 720
Lumia 900
Lumia 920
X2-01
Samsung
Alpha
Champ
Galaxy Ace
Galaxy Ace 2
Galaxy Grand
Galaxy Grand 2
Galaxy Mini
Galaxy Note
Galaxy Note 3
Galaxy Note 4
Galaxy Note II
Galaxy Pocket Duos
Galaxy Pocket Plus
Galaxy S 4 Mini
Galaxy S Advance
Galaxy S Duos
Galaxy S II
Galaxy S III
Galaxy S III Mini
Galaxy S4
Galaxy S5
Galaxy S6
Galaxy Tab
Galaxy Tab 2
Galaxy Tab 3
Galaxy Tab 4
Galaxy Tab Pro
Galaxy Tab S
Galaxy Y
Galaxy Y Duos
Sony
Xperia E
Xperia M
Xperia P
Xperia S
Xperia SL
Xperia SP
Xperia T
Xperia U
Xperia Z
Xperia Z Ultra
Xperia Z1
Xperia Z2
Xperia Z3
Xperia ZL
Xperia ZR
Tecno
XOLO
Xiaomi
ZTE
Tecno
XOLO
Xiaomi
ZTE
All Mobile Devices by Operating System
All Android devices
All iOS devices
Windows Phones
All mobile devices
Feature phones
Network Connection
2G (US)
2G Connection
3G (US)
3G Connection
4G (US)
4G Connection
WiFi Connection
New smartphone and tablet owners
Smartphone Owners
Smartphones and tablets
Tablet Owners
Purchase behavior
Business purchases
Business marketing
Maintenance, repair and operations
Buyer profiles
Coupon users
DIYers
Fashionistas
Foodies
Gadget enthusiast
Gamers
Green living
Healthy and fit
Outdoor enthusiasts
Shoppers
Skiing, golfing and boating
Spa enthusiasts
Sportsmen
Trendy homemakers
Clothing
Men’s
Accessories
Big and tall apparel
Business apparel
Jeans
Men’s fashion & apparel buyers
Seasonal
Fall seasonal shoppers
Spring seasonal shoppers
Summer seasonal shoppers
Winter seasonal shoppers
Women’s
Accessories
Business apparel
Fine jewelry
High-ticket apparel and accessories
Jewelry
Low-ticket apparel and accessories
Luxury brand apparel
Luxury retailers
Mid-ticket apparel and accessories
Plus sizes
Women’s shoes
Womens fashion & apparel buyers
Young women’s apparel
Food and drink
Alcoholic beverages
Bakery
Beverages
Cereal
Children’s food
Condiments and dressings
Cooking supplies
Dairy and eggs
Fresh & Healthy
Frozen food
Grocery shopper type
Health food
Home Cooking & Grilling
Meat and seafood
Soup
Sweets and snacks
Vegetarian
Health and beauty
Allergy relief
Antiperspirants & deodorants
Beauty products and accessories
Cosmetics
Cough and cold relief
Fragrance
Hair care
Health & wellness buyers
Men’s grooming
Oral care
Over-the-counter medication
Pain relief
Skin care
Sun care
Vitamins
Vitamins and supplements
Home and garden
Entertaining
Home improvement
Home renovation
Organization
Tools
Household products
Cleaning supplies
Food storage
Green cleaners and supplies
Laundry supplies
Kids products
Baby care
Baby toys
Children’s products
Pet products
Cat food and products
Cat owners
Cat products
Dog food and products
Dog owners
Dog products
Other pet products
Pet care products
Pet products
Purchase habits
Above average spending
Offline buyers
Online buyers
Purchase types
Appliances & accessories
Arts and crafts
Baby products
Beauty accessories
Books
Childrens apparel
Collectibles
Consumer electronics buyers
Cosmetics
Electronics
Gift products
Gifts and flowers
Gifts and party supplies
High-end home decor
Home furnishing and accessories
Home office
Low-end home decor
Men’s apparel
Music and videos
Restaurant
Senior products
Shoes
Small and home office products
Software
Specialty foods and gifts
Sports and outdoors
Tools and electronics
Toys
Travel supplies
Upscale travel and services
Women’s apparel
Sports and outdoors
Cycling
Fishing
Fitness
Golf and tennis
Hiking and camping
Hunting
Running
Winter sports
Store types
Department stores
Discount department store
High-end retail
Low-end department store
Luxury Store
Subscription services
Auto insurance online
Higher education
Mortgage online
Prepaid debit cards
Satellite TV
Technology
Kindle eReader
Use an eReader
Residential profiles
Length of residence
Likely to move
New mover
Recent homebuyer
Recent mortgage borrower
Seasonal and Events
Baseball 2015
College Football (US)
Cricket Enthusiasts
Fall Football (US)
Professional Football (US)
Rugby (2015)
Travel
All frequent travelers
Business travelers
Business travelers (International)
Business travelers (US)
Casino vacations
Commuters
Cruises
Currently traveling
Family vacations
Frequent International Travelers
Frequent flyers
Leisure travelers
Personal travelers (International)
Personal travelers (US)
Returned from trip 1 week ago
Returned from trip 2 weeks ago
Timeshares
Used travel app (1 month)
Used travel app (2 weeks)
More Categories
Facebook Categories
(A) Affinity for High Value Goods – India
Family Movie
Fast Food
Nail Care

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