Marketing Agency FAQ: Straight Answers on Cost, Contracts and Calls

This marketing agency FAQ collects the questions owners ask us most, answered the way we'd answer them on the phone. Each answer links to the page where we go into more detail.

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Cost and contract questions

Our plans are $1,500, $3,000 or $5,000 a month, plus whatever you spend on ads. The ad money goes straight to Google or Meta from your own account, and we don't mark it up. Which plan fits depends on how many towns you cover and how many calls you can handle. See what each plan includes.

It is when you can count what it brings in. If referrals keep you busy all year, you may not need one yet. If the slow months hurt, the customers you're missing usually cost more than the fee. More on Marketing Agency Toronto.

Start from what one customer is worth to you and how many you can handle a week. We'll suggest a starting budget on the first call and show you what it brings in before you raise it. More on Google Ads Agency Toronto.

No. You work with us month to month. If we stop earning your business, you can leave at the end of any month. More on Contractor Marketing Agency Toronto.

You do. The domain, the site, the listing, the ad account, the phone numbers and the logins are in your name from day one. If you leave, it all goes with you. More on Web Design Mississauga.

Questions about how it works

It gets you onto Google where people nearby are searching, gives them a reason to pick you, and helps you answer and follow up. We run all three, and we report on calls and customers, not clicks. More on Digital Marketing Agency Mississauga.

Ask every agency, us included, three questions. Who owns the website and ad account if I leave? Do you mark up my ad spend? Does my report count calls, or clicks? Our answers: you do, no, and calls.

No. Most owners start with what hurts most, like missed calls or a website nobody calls from, and add the rest once that's working. More on Digital Marketing Agency Toronto.

You can. But then you're the one making the website, the ads and the phones work together, and nobody owns the result.

Yes. We'll help you get your website, Google listing and ad account into your name if they aren't already, and keep your phone numbers working through the switch. If your agency drags its feet, we'll tell you exactly what to ask for. Book a call and we'll walk you through it.

Yes. We keep what works, like pages that already bring in searches, and rebuild the rest. More on Web Design Toronto.

We send from your own business address, set up so inboxes can check it's really you, and we keep the list clean. That helps keep your messages out of the spam folder. More on Email Marketing Agency Toronto.

No. We're based at 863 College St, Toronto, and work with businesses across Canada and the US. See the cities we serve.

Questions about results and timing

Ads can start bringing calls within the first month. Google Maps and search take months rather than weeks, but they keep paying off the longer they run. Lloyd HVAC Services in East York went from about 8 inquiries a month from Google search to 45 within six months. How fast it goes for you depends on your market, your budget and how quickly you pick up the phone. See the full first 90 days.

Months, not weeks, and it keeps paying off the longer it runs. If you need calls this month, run Google ads while the search work builds. More on SEO Toronto.

Yes. ChatGPT and Google's AI answers lean on the same things the map does: a complete listing, real reviews, and pages that say clearly what you do and where. More on Local SEO Toronto.

If it's built to get calls, yes. People who find you on Google Maps often tap through to your site before they decide to call. A site that answers their questions wins that call.

The first pages go up in your first month. We add pages for more services and towns after that. More on HVAC Website Design.

Questions about calls and leads

Never. Every call and quote request comes from your own listing, website and ad account. Nobody else gets them, and we never share or resell them. More on HVAC Leads.

No. We build and run the things that send calls straight to you: your website, your Google listing and your ads. More on Electrician Leads.

It depends where they come from. Sites that sell names charge for every one, whether it books or not. With your own ads, you divide what you spent by the calls you got, and that's your cost per call. We do that math for you every month. More on Deck Builder Leads.

Not overnight. Keep them while your own calls build up, then cut back, and drop them the month they stop paying for themselves. More on HVAC Marketing Agency Toronto.

Ask who owns the phone number, whether the call goes to anyone else, and what happens when you stop paying. If the answers are "we do", "yes" and "it stops", you're renting. More on Exclusive Contractor Leads.

Yes. Your Google listing, your reviews, and your trucks and lawn signs cost nothing to run. Ads add faster calls on top. More on Landscaping Leads.

Questions by trade

A lot of HVAC owners set aside 4 to 8% of revenue. That's their rule of thumb, not ours. The number we'd watch is what each booked job costs you, and whether it's coming down. More on HVAC marketing.

In January. Homeowners plan their summer deck in winter, and the builders they find first fill their spring calendar first. More on Deck Builder Marketing.

Yes, as a range for each material. Most homeowners want a ballpark before they call, and a range saves a site visit for someone who was never going to spend that much. You set the numbers; we write the page. More on Fence Marketing Agency.

Google's Local Services Ads (the pay-per-call ads at the very top of the page, with the "Google Verified" check mark) and Google ads for emergency searches, with someone answering every call. Your listing and reviews take longer, and keep the phone ringing after that. More on Plumber Marketing Agency.

Keep your profiles current, since people read them. But calls from your own listing and website are yours alone, and you don't pay per request. More on Renovation Marketing Toronto.

Your Google listing and reviews first, because homeowners check them before they call anyone. Then Google ads for replacement searches, and a website that shows finished roofs, prices and warranties. More on Roofing Marketing Agency.

Start with your Google listing and reviews. Then add a page for each job you want, and ads for the ones you want right now. Realtors and renovators who send you work are worth a page too. More on Electrician Marketing Toronto.

Yes. Lawn care makes its money on tight routes, so we aim your pages and ads at the streets where your crews already are. More on Landscaping Marketing Agency.

Fair question. We build every page, ad and report around how your business makes money: installs and service calls for a heating company, quote requests and spring bookings for a fence builder. Ask us about yours, and if we don't know it well enough, we'll say so. See every industry we serve.

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Preston MartellyFounder of JavaLogix