https://www.loomly.com/15-day-free-trial with this graphic.
https://www.loomly.com/15-day-free-trial with this graphic.
LinkedIn is the largest professional platform in the world. As one of the main social media websites, it is a leader when it comes to job opportunities and career advancement. Users can register, update personal pages, and begin connecting with other people. Your company also has much to gain, and this is where we come in to help. What this article will cover is one specific topic – how to effectively advertise on LinkedIn. By doing it correctly, you will draw more leads for your business and find potential new partners.
There are a number of ad types to choose on LinkedIn:
Once you choose a type, you will have the option to target your audience.
You can pick up to two options from every type. Most of them aren’t mandatory, but make sure to take your time and go through everything. Choosing wisely will greatly lower your search results while ensuring the right people receive your marketing message.
It is the only mandatory option. You are free to choose any place, and LinkedIn will only show your ads to users from that specific location. By using their IP addresses, the website will always know who should have access to your ads.
You can target people working for specific brands. The options are four:
You have the chance to target users from specific industries. This way, you will have access to both potential customers and employees with the right talents and skills for your business. Here is the list of industries along with some notable examples (note: the full list is way longer, and you can always see it on LinkedIn):
You can target people depending on the size of the company they work for. The number of employees can be:
You are now able to pick different types of activities. They depend on what the people do at their jobs. Some (but not all) of your options are:
You can target people depending on their influence. Here, you have nine options to choose from:
If you want to reach a specific audience, it is crucial to know where they went to school. You have three types of options here:
You will be able to separate users by their gender, age, or LinkedIn communities. Such functions are of good use if you are searching for specific people.
We have another great feature. It is important to note, LinkedIn does not include gaps in employment, and overlapping positions do not count twice.
The match audience feature allows you to search people who have seen your company’s site, are a part of your contacts, or are the decision makers in their own firms.
The final step would be to decide on the size of your audience. LinkedIn will give you a few pointers and a number it thinks would work out for you. Do not be too specific with searching people, as the overall number might be quite low, and you won’t be able to start advertising. We have to mention it again – choose wisely. For your ad campaign to succeed, you have to pick the right audience. It should be neither too small nor big.
There are a few extra options to choose from. If the company is large, you will be able to target first degree connections of every employee. You can view a list of users who follow your page. You also have the opportunity to target LinkedIn users depending on their job titles. Do note, vague titles such as “worker” are not available.
With such useful information at your disposal, you will be ready to begin your LinkedIn advertising campaign.
If you want to advertise on LinkedIn, JavaLogix.ca is the right place for you. Our social media program can help your business skyrocket, by attracting more leads than ever befor. Do not wait any longer and sign up today!
Running ads on Facebook is a great way for any small business to attract new customers. The costs are not as huge as those on other advertising platforms, and the audience is huge. You could achieve high efficiency if you are doing it right. Read on and learn more about how Facebook ads work. Many people from all over the world use Facebook every day. Just like Google Adsense, this is one of the best ways for a small business to attract clients online.
What are they? Technically speaking, Facebook ads are small posts which you can use to promote your page. You can customize them in various ways and direct them towards specific groups of people. Also, be sure to check out the different Facebook categories here.
The main components are:
Before starting your ad campaign, you will need to prepare the ad by writing the content. Be sure to include a nice button which invited people to take action. Something along the lines of “read more” or “sign up today” could work perfectly fine.
When the ad is ready, you will be able to choose which people can see it. You need to be careful as some groups will surely have a lot of interest while others will ignore everything. Choose wisely because you could benefit greatly. Targeting a specific audience is what makes online marketing is awesome.
You can target customers by their age or location. If your business operates in a small area, don’t focus on far-away regions. Pick only those locations which are near you and your offices.
The next big step is setting up the budget. You can use as little or $5. Calculate the sum carefully. A good advice would be to start with a small budget and test things out. Over time, you will find the perfect ad, a loyal audience, and the right conditions for success.
Once everything is ready, begin your Facebook ads campaign and wait. Sooner or later, customers will notice you. You can also concider hiring an expert for the job. Also, check out these amazing Facebook ideas. Be sure to create a Facebook messenger chat widget on your website to further boost your social media interactions.
This video by Ruan Marinho will explain in more details how to set up an awesome Facebook ad:
Java Logix is an Online Marketing Company in Toronto and Ottawa which helps small and medium-sized businesses achieve success by building amazing websites, developing SEO strategies, and showing you the most efficient ways to advertise your products. If you want to learn more about social media marketing, feel free to check out our program. We would be happy to help.
We can all agree Google My Business is essential for any small business. Your success depends on how well you market yourself and how you communicate with customers. Here, Google reviews come into play. They can make your business more visible and friendly but also untrustworthy.
While most clients do not bother with this, some take their time and rate your business depending on their experience. Usually, you will receive reviews from either the most satisfied or most angry people. Things could go wrong if you get a few bad reviews and your overall score goes way down. However, there are a few ways to work things out and greatly improve your Google My Business page.
The ones which are loyal and always come back for more. Next time you see them, ask for a review. They will surely give a good and honest one which will improve your score.
When giving away business cards, or paper ads, include your Google my Business page in there. You can also add a link when a successful transaction occurs.
This is against the rules and could have dire consequences. Some people can actually spot fake reviews and might comment on it thus making everything worse.
Never miss the opportunity to express your gratitude to those customers who spend their time writing an honest review. Even if it is not as good as you want, by doing this you will show professionalism. If you see a horrible review, reply to it and apologize for any inconveniences.
For more tips, feel free to visit our social media marketing page. Java Logix is one of Toronto and Ottawa’s best SEO companies. We will help you improve your website’s online standing.
Well, you are in luck. This quick tutorial will show you some cool tricks which you can use to begin advertising on Instagram. By following then, you will be able to achieve better marketing results for your business.
It is astonishing how much there is to gain. By using Instagram as a social media strategy, your business will reach more customers than ever before. You can place ads or promote posts. Do not miss such an opportunity. Many business owners prefer to ignore Instagram or maintain some sort of activity but without actually promoting their posts.
One of Instagram’s major strengths is just how easy it is to share photos or videos. To put it simply, you will get a lot of exposure and potential traffic towards your own business. You will have access to detailed information and statistics regarding views, shares, location, and what not. Use it to develop a better marketing strategy by targeting those customers who are likely to buy your products.
A great video by Chalene Johnson explains just how important is Instagram for your business. Watch it carefully if you want to learn even more about the different marketing strategies on the platform.
These tips will give you more control over your Instagram marketing strategy. You will be able to focus all efforts on the right customers, at the right time. There are many opportunities here, and you would be wise to give them a chance.
For more tips, you can visit our social media marketing page. As one of Toronto and Ottawa’s prime SEO companies, Java Logix can provide you with excellent services and guaranteed success regarding your digital marketing campaigns.
When it comes to setting a social media budget, there’s no one-size-fits-all answer. However, these tips will help you understand the true cost of social media marketing and how much to spend on your business.
Social media plays two key roles in most small businesses who leverage it correctly: an advertising channel to get the word out about your business and your promotions, secondly it’s a great way to provide enhanced customer service. Most business owners are now aware that social media is becoming more of a pay-to-play form of advertising than it was a few shorts years ago. But how much do you need to spend in order to succeed?
That’s a common question, and I will try to help you set your business’ social media budget.
Let’s face it, social media marketing can be free or cost millions of dollars and the cost of social media marketing varies widely depending on needs, budget, objectives and business goals. For most small businesses it’s not likely that a small business would have to spend a lot, but you should closely monitor your marketing budget to make sure you’re getting the most bang for a few bucks. I recommend you set your business goals and budget before starting to do online marketing and review your return on ad spend regularly. As in any form of online marketing, it is most important to have the necessary conversion tracking in place to measure your success.
Social media marketing has two potential costs: hard costs (dollars spent) and soft costs (time spent by staff). I recommend starting off with as little as $5 a day promoting posts on platforms like Facebook, Instagram, or LinkedIn but don’t forget all the time you spend interacting with followers and responding to customer comments—those hours can add up.
When calculating costs, it’s important to first determine who will be responsible for publishing content, and who will be responsible for handling the ongoing communication with your audience. Track not only the advertising dollars spent promoting your content but also the labour cost of associated doing social media yourself.
If your business is new or cash flow is tight then I recommend budgeting wisely and try to do as much as possible yourself. Your time will soon become more valuable and you will be able to consider outsourcing either all of your social media marketing or at least the time-consuming content curation to an expert like Java Logix.
Lastly, do not spend a lot until you know what’s working. Get on a regular schedule posting content to your social media profiles you will see what your audiences engage with and do more of that. Start small, make some tweaks, and go from there, if a promoted post performs well, invest more money in it. If another post doesn’t do well, try promoting something else. Even big brands with lots of expertise, switch things up and use trial and error to find the best results, whether with an ad or the audience targeting. Make sure to choose the right platform for your business depending on the costs.
Using Google My Business is a great way to build and develop a brand online. But the capabilities are far greater than many people believe. Even home-based businesses are eligible to register and take advantage of different benefits. This article will explain how you can adjust the settings and add a service area for your company. A similar post explains what geotagging is and how to use it to your advantage.
Because it is quick, easy, and free. And what makes it even better is that you do not need a physical store. Your company can function as a home-based business, and that would be perfectly fine.
Not having a store or an office is not a reason to abandon any chances of improvement. Google my Business gives you many opportunities. By using their platform, you can also add your company’s name, add a phone number, create small posts, and much more.
Once everything is ready and running, you can expect a steady increase in clients and overall improvement to search engine results.
If you still haven’t made a business account, go and sing up. Once that is done, click on “Info” at the top left corner of the page.
If you have more than one location, click on “Manage Locations,” and choose the one you want to edit. Next, you will have to click on your address. The option you want to select is “I deliver goods and services to my customers at their locations.”
The last step is to enter the service area. Of course, if you want your address to remain private, do not select the “serve customers at your address option.” You can always change these settings at a later time.
Once everything is over, you will enjoy all the same benefits as large companies do. Your home address will function as a business one and will appear on Google Maps as such. You will be working at full capacity.
Make the most out of SEO and watch your business grow.
Are you looking for more ways to improve your online presence and achieve better search results? Java Logix is here to help. We can offer you a great SEO program to help attract more even leads.
To learn more about Internet Marketing in Ottawa or Toronto, visit our main page.
There are many tools which you can use to improve your online presence. A great way to market your business online and achieve better local rankings would be Geotagging. To simply put it, you will be taking advantage of geography itself.
Basically, when you can tag your content (usually a post, picture, or a video) your geographic location appears along it. Search engines, mapping applications, and devices for GPS then take the information. You could just call it geographical metadata. Google Maps in particular has a huge role to play.
It sure can! Geotagging is widely used by social media platforms, news outlets, and many different companies worldwide. It greatly increases the chance of clients discovering you when they run online searches.
Geotagging is great when you want to target potential customers in your region. This will greatly improve your online presence and will help you appear in local searches. Whether you are in charge of a large company or have just one store, Geotagging is sure to attract attention and boost your business.
Another neat marketing option would be the use of Geofencing. It can establish a virtual fence around a given area which would inform your clients or app users when they are passing by. The benefits could be huge, and the possibilities are nearly unlimited.
We could say so. There are some dangers to Geotagging. Though companies usually love all the extra attention they get from Geotagging, there are rare cases when this can become problematic. One good example would be when some employees feel that their privacy rights are violated.
AVG has a great guide about the dangers of Geotagging and how to avoid them.
If you are looking for more ways to improve your online presence and achieve better search results, Java Logix has a great SEO program.
Looking for quick and easy content prompts to help?
When you have a lot of things on your plate, it’s easy to feel uninspired or struggle to come up with fresh content ideas.
If you run a business or website you probably have come across days where, coming up with engaging content to post just seems to be a challenge.
Here are some ideas to help spark your creativity.