Advertising on Instagram

Do you need help to start advertising on Instagram?

Well, you are in luck. This quick tutorial will show you some cool tricks which you can use to begin advertising on Instagram. By following then, you will be able to achieve better marketing results for your business.

Advertising on Instagram

It is astonishing how much there is to gain. By using Instagram as a social media strategy, your business will reach more customers than ever before. You can place ads or promote posts. Do not miss such an opportunity. Many business owners prefer to ignore Instagram or maintain some sort of activity but without actually promoting their posts.

One of Instagram’s major strengths is just how easy it is to share photos or videos. To put it simply, you will get a lot of exposure and potential traffic towards your own business. You will have access to detailed information and statistics regarding views, shares, location, and what not. Use it to develop a better marketing strategy by targeting those customers who are likely to buy your products.

A great video by Chalene Johnson explains just how important is Instagram for your business. Watch it carefully if you want to learn even more about the different marketing strategies on the platform.

Here are three amazing tips you could use to start advertising on Instagram

  1. There are many cool features you could use. You can add directions about your business, have great accessibility to your customers, or use Instagram’s analytic tools to set up ad campaigns. Combine this with Facebook, and you’ve got yourself a nice, solid basis for future marketing strategies;
  2. Share more photos and be active. Consistency is very important. Focus all your efforts on your marketing strategy. While advertising on Instagram, always make sure to post images of your work, or products, or events. Never share images without mentioning your business or related activities.
  3. Promote your posts. After you make and share a post, you will need to promote it. The process is rather simple. Just below the photo, you will find the option Promote. Once you click on it, choose your goals. They could be more website visitors or calls. By doing this, you can choose how the promotion will work.


These tips will give you more control over your Instagram marketing strategy. You will be able to focus all efforts on the right customers, at the right time. There are many opportunities here, and you would be wise to give them a chance.


For more tips, you can visit our social media marketing page. As one of Toronto and Ottawa’s prime SEO companies, Java Logix can provide you with excellent services and guaranteed success regarding your digital marketing campaigns.

Cost of Social Media Marketing

How to Calculate the True Cost of Social Media Marketing for Your Business

When it comes to setting a social media budget, there’s no one-size-fits-all answer. However, these tips will help you understand the true cost of social media marketing and how much to spend on your business.

Social media plays two key roles in most small businesses who leverage it correctly: an advertising channel to get the word out about your business and your promotions, secondly it’s a great way to provide enhanced customer service. Most business owners are now aware that social media is becoming more of a pay-to-play form of advertising than it was a few shorts years ago. But how much do you need to spend in order to succeed?

That’s a common question, and I will try to help you set your business’ social media budget.

Let’s face it, social media marketing can be free or cost millions of dollars and the cost of social media marketing varies widely depending on needs, budget, objectives and business goals. For most small businesses it’s not likely that a small business would have to spend a lot, but you should closely monitor your marketing budget to make sure you’re getting the most bang for a few bucks. I recommend you set your business goals and budget before starting to do social media marketing and review your return on ad spend regularly. As in any form of online marketing, it is most important to have the necessary conversion tracking in place to measure your success.

Social media marketing has two potential costs: hard costs (dollars spent) and soft costs (time spent by staff). I recommend starting off with as little as $5 a day promoting posts on platforms like Facebook, Instagram, or LinkedIn but don’t forget all the time you spend interacting with followers and responding to customer comments—those hours can add up.

social media will cost you time and money

When calculating costs, it’s important to first determine who will be responsible for publishing content, and who will be responsible for handling the ongoing communication with your audience. Track not only the advertising dollars spent promoting your content but also the labour cost of associated doing social media yourself.

If your business is new or cash flow is tight then I recommend budgeting wisely and try to do as much as possible yourself. Your time will soon become more valuable and you will be able to consider outsourcing either all of your social media marketing or at least the time-consuming content curation to an expert like Java Logix.

Lastly, do not spend a lot until you know what’s working. Get on a regular schedule posting content to your social media profiles you will see what your audiences engage with and do more of that. Start small, make some tweaks, and go from there, if a promoted post performs well, invest more money in it. If another post doesn’t do well, try promoting something else. Even big brands with lots of expertise, switch things up and use trial and error to find the best results, whether with an ad or the audience targeting.


home-based business

A neat trick for home-based businesses

Using Google My Business is a great way to build and develop a brand online. But the capabilities are far greater than many people believe. Even home-based businesses are eligible to register and take advantage of different benefits. This article will explain how you can adjust the settings and add a service area for your company. A similar post explains what geotagging is and how to use it to your advantage.

Why are so many home-based businesses using Google?

home-based businesses
Setting up a SEO strategy for your home-based business is important

Because it is quick, easy, and free. And what makes it even better is that you do not need a physical store. Your company can function as a home-based business, and that would be perfectly fine.

Not having a store or an office is not a reason to abandon any chances of improvement. Google my Business gives you many opportunities. By using their platform, you can also add your company’s name, add a phone number, create small posts, and much more.

Once everything is ready and running, you can expect a steady increase in clients and overall improvement to search engine results.

How to set up your service area on Google my Business?

If you still haven’t made a business account, go and sing up. Once that is done, click on “Info” at the top left corner of the page.

If you have more than one location, click on “Manage Locations,” and choose the one you want to edit. Next, you will have to click on your address. The option you want to select is “I deliver goods and services to my customers at their locations.”

The last step is to enter the service area. Of course, if you want your address to remain private, do not select the “serve customers at your address option.” You can always change these settings at a later time.

Once everything is over, you will enjoy all the same benefits as large companies do. Your home address will function as a business one. You will be working at full capacity.

Make the most out of SEO and watch your business grow.


Are you looking for more ways to improve your online presence and achieve better search results? Java Logix is here to help. We can offer you a great SEO program to help attract more even leads.

To learn more about Internet Marketing in Ottawa or Toronto, visit our main page.

Geotagging, Geo-tagging

What is Geotagging?

There are many tools which you can use to improve your online presence. A great way to market your business online and achieve better local rankings would be Geotagging. To simply put it, you will be taking advantage of geography itself.

Basically, when you can tag your content (usually a post, picture, or a video) your geographic location appears along it. Search engines, mapping applications, and devices for GPS then take the information. You could just call it geographical metadata.

Can Geotagging be useful?

geotagging ottawa seoIt sure can! Geotagging is widely used by social media platforms, news outlets, and many different companies worldwide. It greatly increases the chance of clients discovering you when they run online searches.

Geotagging is great when you want to target potential customers in your region. This will greatly improve your online presence and will help you appear in local searches. Whether you are in charge of a large company or have just one store, Geotagging is sure to attract attention and boost your business.

Another neat marketing option would be the use of Geofencing. It can establish a virtual fence around a given area which would inform your clients or app users when they are passing by. The benefits could be huge, and the possibilities are nearly unlimited.

Can Geotagging be dangerous?

We could say so. There are some dangers to Geotagging. Though companies usually love all the extra attention they get from Geotagging, there are rare cases when this can become problematic. One good example would be when some employees feel that their privacy rights are violated.

AVG has a great guide about the dangers of Geotagging and how to avoid them.


If you are looking for more ways to improve your online presence and achieve better search results, Java Logix has a great SEO program.

How to Add Geotagging to your images

101 Status Updates

101 Facebook Status Updates That Gets Crazy Engagement

  1. Scientists say the world is made up of Protons, Neutrons, and Electrons…..They forgot to mention Morons.
  2. Boobs are like the Sun…you can stare at them directly just for a few seconds. But if you put on sunglasses, stare as much as you want!
  3. Women are like IPhones, you have to touch them all over before they respond. Men are like Blackberrys, rub one ball and everything moves!
  4. Don’t you wish people could be like money, so you could hold them up to the sun and see which ones are fake and who are real.
  5. One of the most expensive things you’ll ever do is pay attention to the wrong person.
  6. Like this if you have ever checked Facebook while naked.
  7. My old aunts always said to me you’re next at weddings. They quit when I started doing it to them at funerals.
  8. If you think 7 years of bad luck are too much for breaking a mirror.. Try breaking a condom.
  9. What do the Chinese call a 69? Twocanchew.
  10. 100% of the people that talk shit about your life, have shittier lives than you.
  11. The first rule of selfie club should be clean your room.
  12. Woman without curves is like a road without bends…. You may get to your destination quicker, but the ride is boring as hell.
  13. Have you ever loved someone so much deep in your heart, you wanted to keep them hidden from the world and all to yourself? Well, apparently its called kidnapping.
  14. No matter what life brings you, always take a lesson from your dog.. Kick some grass over that shit and move on.
  15. Do the Chinese realize that when they’re visiting America, they buy souvenirs made in their own country?
  16. In successful relationships, no one wears the pants.
  17. On the internet you can be whoever you want. It’s odd that so many choose to be stupid.
  18. Whenever someone calls me ugly, I get super sad and hug them, because I know how tough life is for the visually impaired.
  19. Dance like no ones watching. Sing like no ones listening. Live everyday like Maury told you its not your baby.
  20. Can you die from constipation? I’m a little worried with how full of shit some people are.
  21. Thank you guys for the birthday wishes. And thank you Facebook for reminding them. (Post this one on your actual birthday to make it more effective.)
  22. People who describe things as “better than sex” are having the wrong kind of sex.
  23. Life is a lot like toilet paper. You’re either on a roll or you’re taking shit from some asshole.
  24. In the Beginning, God made the Heaven and Earth. The rest was Made in China.
  25. Face your problems. Don’t facebook your problems.
  26. I tried setting my yahoo password to “penis”. It said my password wasn’t long enough.
  27. Dear Girls, if a guy pauses a video game to text you back, marry him.
  28. Whenever a man asks me what kind of books I like, I tell him checkbooks.
  29. Marriage is a workshop where husband works and wife shops.
  30. Making a new mint flavored birth control pill that you take right before sex. I am calling them ‘Predickamints.’
  31. Cheating is not an accident. Falling off a bike is an accident. You don’t just trip and fall into someone’s vagina.
  32. Ladies- it’s important to have a man that:
  33. 1) Rocks in bed
  34. 2) Buys you stuff
  35. 3) Compliments you
  36. 4) The above 3 men don’t know each other.
  37. To the guys saying they want a girl who will fix them a snack after sex: If she’s capable of walking you haven’t earned a goddamn sandwich!
  38. By the power invested in me, I now pronounce you deleted and blocked. You may now kiss my ass.
  39. “Does size matter?” “Yes I told you 2 inches makes a huge difference. Now just buy the damn laptop dad, this conversation is creeping me out”.
  40. Don’t be upset that you’re single; be happy that someone isn’t ruining your life.
  41. Seeing your ex with someone uglier than you. Awesome.
  42. And then God said, “Seems unfair to have given man an extra limb so to balance it out I’ll give women the power over which to control it.”
  43. Dear guys: Women don’t want pictures of your dick. Maybe try sending a screenshot of your bank statement and see where things go.
  44. I hate people that say ” He’s a nice person once you get to know him.” They might as well just say ” He’s a dickhead, but you’ll get used to it.”
  45. Have you ever wondered what a job application at Hooters is like? Maybe they just give you a bra and say, “here, fill this out”.
  46. If I’ve learned anything from the Kardashians it’s that I shouldn’t let my complete lack of talent hold me back.
  47. Love is like Wi-Fi, you can’t see it, but you know when you’ve lost it.
  48. When I was your age my whole family shared one phone, and it was attached to the kitchen wall by a cord.
  49. When people don’t laugh at my jokes I just assume that they’re not up to my level of comedy.
  50. we live in WTF generation – wikipedia, twitter, facebook
  51. If God made everything, then God must be Chinese?
  52. I wonder if the Three Wise Men said to Jesus, “Just to be clear, these gifts are for your birthday AND Christmas.”
  53. I’m writing a thanksgiving cookbook called “50 shades of gravy.”
  54. It’s a little sad that today’s youth don’t get to experience a red rubber dodgeball to the face like we did back in the day.
  55. Deja poo. The feeling that you’ve heard this shit before.
  56. My secret fantasy is to have two men at the same time, one cooking and one cleaning.
  57. Never make an arm wrestle bet with a man who has been single for longer than 6 months.
  58. Just saw a t-shirt that said “It’s not the size of the boat, it’s the motion of the ocean” which translated to “Hey, I’ve got a small penis and a stupid shirt”
  59. Everything is made in China. Except babies. They’re made in VaChina.
  60. A police officer came up to me yesterday and said, “Where were you between four and six?” I said, “Kindergarten.”
  61. Oh, you lost your phone and it’s on silent? That’s too bad. If you liked it then you should’ve put a ring on it.
  62. Trust me, when they make a pill that REALLY makes your dick grow, that commercial will be on during the Super Bowl, not 3am!!
  63. Never forget that we live in a world in which it is easier to get out of a marriage than a mobile-phone contract.
  64. The longest five seconds in anyone’s life is waiting to press the “Skip Ad” button on YouTube.
  65. I had a dream that I was drowning in orange soda. Turned out it was just a Fanta Sea.
  66. I was a huge tomboy. Like, I had barbies, but only because my ninja turtles needed bitches.
  67. I want to live in a world where the Food Network delivers.
  68. My idea of a Superbowl is a toilet that cleans itself.
  69. Dating someone solely on their looks is shallow. Consider other things such as how much money they have.
  70. Cop: Been drinking tonight, ma’am? Me: No, I’m just dizzy b/c I’m having a heavy flow day. It’s really clotty and… Cop: You’re free to go.
  71. i hate to call it ‘one night stands’..i prefer the term ‘auditions’
  72. Excuse me…can you please tell your pants it’s rude to point.
  73. I just watch a naked Chinese man run into a wall at full speed with a hard on. He broke his nose.
  74. Caution: Spooning may lead to forking.
  75. Shit happens, step over it.
  76. Man grabs his wife’s butt, “If this was firm, you wouldn’t need underwear” She turns around and grabs his penis, “And if this was firm, I wouldn’t need batteries.”
  77. Friends are like condoms: They protect you when things get hard.
  78. If you need a friend (text me) need a laugh (call me) need a hug (stop by) need money (this number is no longer in service).
  79. Last night I was drunk and asked a cat if it could talk. It said, “Me? How?”
  80. Silence doesnt mean your sexual performance left her speechless.
  81. I want to be the reason you look down on your phone and smile. Then walk into a pole.
  82. Life is like “Facebook” – People will like your problems & comment; But no one will solve them because everyone is busy updating theirs.
  83. A woman just dropped a 20 dollar bill next to me. I thought, ‘What would Jesus do?’, so I turned it into wine … Well, I bought wine.
  84. Does time fly when you’re having sex or was it really just one minute?
  85. Guy: Do you want to hear a joke about my penis? Nevermind…it’s too long!
  86. Girl: Do you want to hear a joke about my vagina? Nevermind…you’ll never get it!!!
  87. If men believed in reincarnation they’d ask to come back as a spider, so they could hear a woman scream OMG LOOK AT THE SIZE OF THAT!
  88. My idea of “friends with benefits” is another one of my friends doing my laundry. What were you people thinking.. I have morals.
  89. If someone is angry with you and you laugh at them, you win.
  90. Fact: Nobody cleans a house faster than a man expecting to get laid.
  91. I’m always frank with my sexual partners. Don’t want them knowing my real name.
  92. What’s my type? Someone who is supportive. Someone who is warm. Someone I can just curl up and relax with. Wait I’m describing my bed again.
  93. Ladies, if you want men to look at your face and not your chest, eat a banana.
  94. Why do medications always have side effects like ‘anal leakage’ & ‘suicidal thoughts’? Why not ‘invisibility’ or ‘spontaneous orgasms’?
  95. SAY it FAST! {I, 1, 2, 1/2, 6} LIKE if you get it!
  96. My internet went down yesterday. I think my neighbor forgot to pay the bill. How irresponsible.
  97. I renamed all my files “the world,” so everyday when I “save” the world I feel important.
  98. First say “eye” then spell “map” then say “ness”. -yes, yes you are-
  99. Tip for the ladies: If you want a man to leave you alone at a bar, don’t tell him you have a boyfriend. They don’t care.Tell him you have a penis.
  100. Sometimes I catch a glimpse of my own reflection and think to myself, “You’re welcome mirror.”
  101. It’s interesting how the ads on Youtube never have trouble buffering.
  102. Dating Tip: Find a partner with a compatible phone charger.
  103. No, an erection is not considered personal growth.
  104. Fuck You autocorrect. I’m tired of your bullshit. Turning you off. Cee I dount kneed yu inh mai laif tu wright mai tughits. Vitch!!
  105. I tried to say no to vodka but it’s 40% stronger than me.
social media post ideas

31 Days of Facebook Post Ideas For Businesses

Do you have trouble coming up with engaging social media posts each day?

Looking for quick and easy content prompts to help?

When you have a lot of things on your plate, it’s easy to feel uninspired or struggle to come up with fresh content ideas.

If you run a business or website you probably have come across days where, coming up with engaging content to post just seems to be a challenge.

Here are some ideas to help spark your creativity.



Host an "Ask the Experts" where customers can ask you questions in comments.


Profile a "Customer of the Month"


Post a motivational quote


Link to one of your blog post


Offer a special deal or coupon offer


Promote Your Website


Share a Free tool or resource (checklist, template etc.)


Have customers post and discuss their favorite products & services that the company offers and why they like them


Share a short video


Have Fill In The Blanks such as "When I rent a car, I want one that has _______________" where customers can comment their answers


Share an Inspirational Quote


Share a personal recommendation


Cross Promote another one of your social media profiles.


Poll Your Audience


Inspirational Quote


Share something about yourself


Post an eye catching image thats relevant to your niche


Post a helpful quick tip (videos are great, but image on text or blog will work)


Share a topical opinion


Share a link to someone else's blog


Post an infographic


Promote another one of your products or services


Post a frequently asked question


Funny Image or meme


Share a free download or printable


Link to a useful podcast


Share a helpful ebook


Ask the audience to vote on something


Share a fun fact


Post another testimonial


Are there any holidays or publicly recognized days this month?

Congrats! You have completed an entire month of content .

Social Media Marketing for Businesses

Social Media And Business: Choose The Right Platform For Your Business?

Keeping up with every social network in an impossible task for any business owner. Learn how to pick the best social media platform for your business—and your customers.

It is no secret that social media is a key part of any digital marketing plan. But with limited resources (time, staff and budget)—and an ever-growing number of platforms to figure out—many small business owners want to know which social media sites can help them make the biggest impact.

The short answer is: it depends on your business, your goals and customers. Each social media platform has its own strengths, limitations and audience. Deciding what return you want from your social media investment can help in deciding which platforms are right for you. You need to be realistic about the time and resources you’re able to invest. It’s better to manage an active presence on two or three social platforms rather than start an account on 10 platforms that you rarely check or update.


The most widely used social media platform (more than 1.7 billion users—62% of the entire adult population, according to Pew Research), Facebook allows users to create profiles, share photos and videos, post and send public and private messages, and keep up with friends, colleagues, celebrities and businesses. You can make announcements, information, promote events, invite customer reviews, expand your audience with Facebook Ads and share updates about your business.


YouTube, owned by Google, is a video platform of user-generated and professional content. It has more than 1 billion global users worldwide (more than 81% of Internet users, according to comScore) and reaches more 18- to 49-year-olds than any network. Your videos can then be posted, shared or embedded online elsewhere. Customers look to YouTube for content that will instruct, inform or entertain, so it’s a great place to show off your skills. For instance, are you a plumbing contractor? Show viewers how to fix a clogged drain with an instructional video and promote your expertise at the same time.


Pinterest allows users to discover, group, share and save images in collections called “boards.” Users can upload and leave comments and likes for images they have pinned, and create boards for anything from wedding planning to decorating advice. (According to Pew Research, 26% of the adult population is on Pinterest.) Lifestyle and retail brands in particular have found great potential for deep brand engagement and loyalty-building on Pinterest. Landscapers, remodelers and other home services contractors can use Pinterest to share design ideas with potential clients and show off beautiful photos of successful projects.


Instagram is a mobile photo-sharing and video-sharing social media site. Its audience tends to be younger, with high engagement numbers. Users upload images and share them (with short captions) publically or privately; other users can then like, comment, tag other users and follow accounts. While relatively small compared to Facebook, it’s the fastest growing major social media platform for businesses. Make sure you set up a free Instagram for Business account to get special business-only capabilities, like a “Contact” button on your profile that makes it easy for customers to reach you.


LinkedIn is the world’s largest professional network (22% of adults use it, according to Pew). It’s most popular with working-aged adults and those with higher educations and incomes. LinkedIn allows a robust 2,000-character description of your business, plus contact info. You can share brief updates with your followers, linking to recent blog post or sharing your take on industry news; join affinity groups of other small business owners with similar interests; and network via vendors and clients via private messages. It can be an effective platform for developing business-to-business relationships; but even if your customers are not on LinkedIn, you can connect with vendors, suppliers and others in your industry.


Twitter allows users to send and read short, 140-character called “tweets.” With 284 million users, Twitter is a popular way to manage customer service in real time and share timely news, like live updates and photos from a business event. Brief contact information can be added to your business’ bio. Tweets have a short shelf life, so you’ll need to post more often on this platform to stay relevant. You can share text, links, polls, photos and videos; you can also respond to and retweet others’ content.

This is just a handful of the available platforms that are out there. We recommend start by doing some research to find out where your potential customers are hanging out online.

Not sure where to start? Call (613) 552-6535

Don’t let over analysis stop you here, contact us today for some help with a roadmap to move ahead.

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