Creating a strong brand can be challenging. This is especially true if you are in charge of a small business. However, there are some neat tips which will accelerate your progress and help you develop a brand which sends the right message.
There are five keys to success with your new brand – audience, efficiency, design, limits, and its name. Today’s article will cover them briefly.
You need to understand your audience
Before you begin building a brand, you must understand what and how your clients think. What are their needs? Why did they choose your small business to begin with? Do they have any particular habits?
You need to pay close attention to what your clients like, dislike, and the things that motivate them. Spend some time conducting research until you have a well-detailed profile of your customer. You might find some interesting connections between what you offer and what other people enjoy doing. Use the information to point brand’s development in the right directing. In addition to your products, add what people want.
Use your knowledge to achieve high efficiency
The four fundamentals to your preliminary preparation are:
Choosing a logo
Integrating your brand’s story
Every little bit of information about your market is important – you need to carefully research the behavior of the competition, the customers’ culture, and the governments’ influence. You need to be consistent everywhere and at any time. By taking actions which please the customers and by constantly striving to improve, everyone will notice and remember you. Consistent communication will surely help build a strong name.
Create a fun and eye-catching design for your brand
It’s a question of the first impression – often, clients tend to stick around with the first company they see or like. If your industry has heavy competition, you will need to stick out or you will lose out on many potential customers.
This task is rather straightforward. You need to find an awesome and reliable graphics designer and share your preferences with him or her. You can have a great logo in no time, which will serve as a powerful lead magnet and have a great impact on future sales.
Do not limit your company and yourself by thinking like a small business
Because you can achieve so much more. Thinking like a small business and believing there are impossible things could seriously restrict your progress. It is 2018, and there are no limits to what a company can achieve. Everything is possible, and as we’ve seen countless times, even the smallest of businesses can turn into international leaders in their respective industries. Think big from the very get-go and plan in the long term.
Be wise when choosing a name
Use a catchy name, but do not risk choosing something people will want to avoid. Create a list of brand names and start removing the inappropriate or uninteresting ones. And remember – your name should focus on the most important elements of your small business. It should be able to communicate with your clients.
In an interview with Gary Vaynerchuk by Video Influencers, he explains in details some of the key tips to building a successful brand.
LinkedIn is the largest professional platform in the world. As one of the main social media websites, it is a leader when it comes to job opportunities and career advancement. Users can register, update personal pages, and begin connecting with other people. Your company also has much to gain, and this is where we come in to help. What this article will cover is one specific topic – how to effectively advertise on LinkedIn. By doing it correctly, you will draw more leads for your business and find potential new partners.
There are a number of ad types to choose on LinkedIn:
Sponsored content. It allows you to connect with other people on the platform by delivering your marketing messages
Sponsored inmail. With it, you have the option to customize your messages
Text Ads. They are either pay-per-click or pay-per-impression. There are four types: horizontal, long, square, and tall
Once you choose a type, you will have the option to target your audience.
You can pick up to two options from every type. Most of them aren’t mandatory, but make sure to take your time and go through everything. Choosing wisely will greatly lower your search results while ensuring the right people receive your marketing message.
It is the only mandatory option. You are free to choose any place, and LinkedIn will only show your ads to users from that specific location. By using their IP addresses, the website will always know who should have access to your ads.
You can target people working for specific brands. The options are four:
Past, but not current
Target an industry
You have the chance to target users from specific industries. This way, you will have access to both potential customers and employees with the right talents and skills for your business. Here is the list of industries along with some notable examples (note: the full list is way longer, and you can always see it on LinkedIn):
Agriculture (farming, fishery, dairy, ranching)
Arts (music, design, museums, photography, writing, editing, animation, videos)
Services (food production, environment services, security and investigation, information, event organizing, consumer services and protection, translation and localization, travel, tourism)
Transportation (maritime, international trade, hospitality, logistics and supply chain, airlines, warehousing, import, export)
Next on the list is the company size.
You can target people depending on the size of the company they work for. The number of employees can be:
More than 10,000 employees
You are now able to pick different types of activities. They depend on what the people do at their jobs. Some (but not all) of your options are:
Arts and design
You can target people depending on their influence. Here, you have nine options to choose from:
If you want to reach a specific audience, it is crucial to know where they went to school. You have three types of options here:
The fields of study
You can choose any of these degrees: associates, bachelors, masters, Ph.D., MD, JP, PharmD, EdD
You can also target people by the skills they listed on their profiles
You will be able to separate users by their gender, age, or LinkedIn communities. Such functions are of good use if you are searching for specific people.
Years of experience
We have another great feature. It is important to note, LinkedIn does not include gaps in employment, and overlapping positions do not count twice.
The match audience feature allows you to search people who have seen your company’s site, are a part of your contacts, or are the decision makers in their own firms.
The final step would be to decide on the size of your audience. LinkedIn will give you a few pointers and a number it thinks would work out for you. Do not be too specific with searching people, as the overall number might be quite low, and you won’t be able to start advertising. We have to mention it again – choose wisely. For your ad campaign to succeed, you have to pick the right audience. It should be neither too small nor big.
There are a few extra options to choose from. If the company is large, you will be able to target first degree connections of every employee. You can view a list of users who follow your page. You also have the opportunity to target LinkedIn users depending on their job titles. Do note, vague titles such as “worker” are not available.
With such useful information at your disposal, you will be ready to begin your LinkedIn advertising campaign.
If you want to advertise on LinkedIn, JavaLogix.ca is the right place for you. Our social media program can help your business skyrocket, by attracting more leads than ever befor. Do not wait any longer and sign up today!
For many clients, your website will be the first thing to make an impression. You need to make sure people are pleasantly surprised when they arrive. Many of us have a short attention span and will not stay for long on boring or hard to use pages. Keep your business website up to date by following these 5 tips.
Place your contact info somewhere easy to see
Every business website needs its contact page. After you create one, make sure to add a large button somewhere on the menu leading straight to it. If possible, add a box on the main page with the important things. Do not write them in a hard-to-find place. Instead, make sure they are easily visible the moment someone enters your website.
Here are the mandatory pieces of information:
Use top-quality photos and videos
Low-quality photos are an indication of bad products and services. Most customers have high expectations, and will not tolerate such things. Whatever you do, even if it costs some extra money, be sure to use pictures with great quality. If you are certain in your skills, you can take photos yourself. If not, hire a professional photographer to do the job. Another great idea would be to buy images from stock banks.
The same advice goes for videos. Most users would prefer watching them instead of reading long and boring product descriptions. Not using any videos or having ones with bad quality are dire mistakes, and you should definitely avoid them.
Your business website needs to be mobile friendly
Almost everyone has a smartphone these days. And you need be certain – many people find using their phone way easier than their PC. They can view websites while lying on a bed, or riding on a bus, or even while hanging out with friends.
Websites which are not mobile friendly are going to have a rude awakening. So many potential clients can be lost. Never turn your back on this. Even if it costs extra, your website must be mobile friendly and easy to navigate through a smartphone.
Google sees mobile friendliness as something important and will help you rank better in the search results.
Do not spam
If there is one thing which annoys people a lot, it’s spam. They hate it. Never overflow with unnecessary content. Some clients will immediately drop all your credibility and leave without even getting to see your products.
What your content needs to do is answer basic questions. Things like the contact information, types of products, and the prices. Don’t focus too much on your history. Instead, focus on what the customers want to know.
Use calls to action
Let’s say a new client has arrived at your business website and wants to learn more about you. Where do they go? What do they see? Perhaps your store to check out the products? Or your contact page for a personal call/email? You have some options regarding your online marketing plan.
Every client has needs and expectations. What you need to do is give a boost. Add a call to action and explain why your business is the right choice. How do you do that? Here are some ideas:
Add an email newsletter;
Read more buttons;
Links to social media;
A purchase button;
Add a call to action on your site and especially the main page. Like the one down below.
Running ads on Facebook is a great way for any small business to attract new customers. The costs are not as huge as those on other advertising platforms, and the audience is huge. You could achieve high efficiency if you are doing it right. Read on and learn more about how Facebook ads work. Many people from all over the world use Facebook every day. Just like Google Adsense, this is one of the best ways for a small business to attract clients online.
What are they? Technically speaking, Facebook ads are small posts which you can use to promote your page. You can customize them in various ways and direct them towards specific groups of people. Also, be sure to check out the different Facebook categories here.
The main components are:
A call-to-action button.
How to set up your Facebook ads
Before starting your ad campaign, you will need to prepare the ad by writing the content. Be sure to include a nice button which invited people to take action. Something along the lines of “read more” or “sign up today” could work perfectly fine.
When the ad is ready, you will be able to choose which people can see it. You need to be careful as some groups will surely have a lot of interest while others will ignore everything. Choose wisely because you could benefit greatly. Targeting a specific audience is what makes online marketing is awesome.
You can target customers by their age or location. If your business operates in a small area, don’t focus on far-away regions. Pick only those locations which are near you and your offices.
The next big step is setting up the budget. You can use as little or $5. Calculate the sum carefully. A good advice would be to start with a small budget and test things out. Over time, you will find the perfect ad, a loyal audience, and the right conditions for success.
This video by Ruan Marinho will explain in more details how to set up an awesome Facebook ad:
Java Logix is an Online Marketing Company in Toronto and Ottawa which helps small and medium-sized businesses achieve success by building amazing websites, developing SEO strategies, and showing you the most efficient ways to advertise your products. If you want to learn more about social media marketing, feel free to check out our program. We would be happy to help.
We can all agree Google My Business is essential for any small business. Your success depends on how well you market yourself and how you communicate with customers. Here, Google reviews come into play. They can make your business more visible and friendly but also untrustworthy.
While most clients do not bother with this, some take their time and rate your business depending on their experience. Usually, you will receive reviews from either the most satisfied or most angry people. Things could go wrong if you get a few bad reviews and your overall score goes way down. However, there are a few ways to work things out and greatly improve your Google My Business page.
1. Ask your best customers for a favor
The ones which are loyal and always come back for more. Next time you see them, ask for a review. They will surely give a good and honest one which will improve your score.
2. Add review requests
When giving away business cards, or paper ads, include your Google my Business page in there. You can also add a link when a successful transaction occurs.
3. Do not pay for reviews
This is against the rules and could have dire consequences. Some people can actually spot fake reviews and might comment on it thus making everything worse.
4. Thank customers for their Google reviews
Never miss the opportunity to express your gratitude to those customers who spend their time writing an honest review. Even if it is not as good as you want, by doing this you will show professionalism. If you see a horrible review, reply to it and apologize for any inconveniences.
For more tips, feel free to visit our social media marketing page. Java Logix is one of Toronto and Ottawa’s best SEO companies. We will help you improve your website’s online standing.
Do you want to start a local business but short on ideas of exactly what type of business?
Here’s an alphabetical list of the 2,395 types of businesses Google has listed as “categories” for local businesses.
You can also use the search/find feature.
ATM ATV Dealer ATV Repair Shop Abbey Abortion Clinic Abrasives Supplier Abundant Life Church Accountant Accounting School Acoustical Consultant Acupuncture Clinic Acupuncture School Acura Dealer Addiction Treatment Center Adoption Agency Adult Day Care Center Adult Education School Adult Entertainment Club Adult Entertainment Store Adult Foster Care Service Advertising Agency Aerobics Instructor Aerospace Company Afghani Restaurant African Goods Store African Restaurant After School Program Agricultural Service Aikido School Air Compressor Repair Service Air Compressor Supplier Air Conditioning Contractor Air Conditioning Repair Service Air Duct Cleaning Service Air Filter Supplier Air Force Base Air Traffic Control Tower Airbrushing Service Airbrushing Supply Store Aircraft Rental Service Aircraft Supply Store Airline Airplane Airport Airport Hotel Airport Shuttle Service Airport Terminal Airsoft Supply Store Airstrip Alcoholism Treatment Program Allergist Alliance Church Alsace Restaurant Alternative Fuel Station Alternative Medicine Practitioner Alternator Supplier Aluminum Supplier Aluminum Welder Ambulance Service American Football Field American Restaurant Amish Furniture Store Ammunition Supplier Amphitheater Amusement Center Amusement Machine Supplier Amusement Park Amusement Park Ride Amusement Ride Supplier Anago Restaurant Andalusian Restaurant Anesthesiologist Angler Fish Restaurant Anglican Church Animal Control Service Animal Feed Store Animal Hospital Animal Protection Organization Animal Rescue Service Animal Shelter Anodizer Antique Furniture Restoration Service Antique Furniture Store Antique Store Apartment Building Apartment Complex Apartment Rental Agency Apostolic Church Appliance Parts Supplier Appliance Repair Service Appliance Store Appraiser Aquarium Arboretum Archaeological Museum Archery Range Archery Store Architect Architectural Salvage Store Architecture School Archive Arena Argentinian Restaurant Armenian Church Armenian Restaurant Army & Navy Surplus Shop Army Facility Army Museum Aromatherapy Service Aromatherapy Supply Store Art Center Art Gallery Art Museum Art Restoration Service Art School Art Supply Store Artificial Plant Supplier Artist Arts Organization Asbestos Testing Service Ashram Asian Fusion Restaurant Asian Grocery Store Asian Massage Therapist Asian Restaurant Asphalt Contractor Assemblies of God Church Assisted Living Facility Association or Organization Asturian Restaurant Athletic Field Athletic Track Attorney Referral Service Auction House Audi Dealer Audio Visual Consultant Audio Visual Equipment Rental Service Audio Visual Equipment Repair Service Audio Visual Equipment Supplier Audiologist Auditorium Australian Restaurant Austrian Restaurant Authentic Japanese Restaurant Auto Auction Auto Body Parts Supplier Auto Body Shop Auto Broker Auto Dent Removal Service Auto Electrical Service Auto Glass Shop Auto Insurance Agency Auto Machine Shop Auto Parts Store Auto Radiator Repair Service Auto Repair Shop Auto Restoration Service Auto Spring Shop Auto Sunroof Shop Auto Tag Agency Auto Tune Up Service Auto Upholsterer Auto Wrecker Automobile Storage Facility Aviation Consultant Awning Supplier BMW Dealer BMW Motorcycle Dealer Baby Clothing Store Baby Store Badminton Court Bagel Shop Bahá’í House of Worship Bail Bonds Service Bait Shop Bakery Baking Supply Store Ballet School Balloon Artist Balloon Ride Tour Agency Balloon Store Ballroom Ballroom Dance Instructor Band Bangladeshi Restaurant Bank Bankruptcy Attorney Bankruptcy Service Banner Store Banquet Hall Baptist Church Bar Bar & Grill Bar Stool Supplier Barbecue Restaurant Barber School Barber Shop Barber Supply Store Bark Supplier Barn Barrel Supplier Barrister Bartending School Baseball Baseball Club Baseball Field Basket Supplier Basketball Club Basketball Court Basketball Court Contractor Basque Restaurant Bathroom Remodeler Bathroom Supply Store Batting Cage Center Beach Entertainment Shop Beach Resort Bead Store Bead Wholesaler Bearing Supplier Beauty Products Vending Machine Beauty Salon Beauty School Beauty Supply Store Bed & Breakfast Bed Shop Bedding Store Bedroom Furniture Store Beer Distributor Beer Store Belgian Restaurant Berry Restaurant Beverage Distributor Bible Church Bicycle Rack Bicycle Rental Service Bicycle Repair Shop Bicycle Store Bike Sharing Station Billiards Supply Store Bingo Hall Biofeedback Therapist Biotechnology Company Bird Control Service Bird Shop Bird Watching Area Birth Center Birth Certificate Service Birth Control Center Bistro Blacksmith Blood Bank Blood Donation Center Blood Testing Service Blueprint Service Blues Club Board of Education Boarding House Boat Builders Boat Club Boat Cover Supplier Boat Dealer Boat Ramp Boat Rental Service Boat Repair Shop Boat Storage Facility Boat Tour Agency Boat Trailer Dealer Boating Instructor Bocce Ball Court Body Piercing Shop Bonsai Plant Supplier Book Publisher Book Store Bookbinder Bookkeeping Service Boot Repair Shop Boot Store Border Crossing Station Botanical Garden Bottle & Can Redemption Center Bottled Water Supplier Boutique Boutique Hotel Bowling Alley Bowling Supply Shop Box Lunch Supplier Boxing Gym Brake Shop Brasserie Brazilian Restaurant Breakfast Restaurant Brewery Brewing Supply Store Brewpub Bridal Shop Bridge Bridge Club British Restaurant Brunch Restaurant Bubble Tea Buddhist Temple Budget Hotel Buffet Restaurant Buick Dealer Building Materials Store Building Materials Supplier Building Restoration Service Building Society Bulgarian Restaurant Burglar Alarm Store Burmese Restaurant Burrito Restaurant Bus Charter Bus Line Company Bus Station Bus Stop Bus Ticket Agency Bus Tour Agency Business Center Business Development Service Business District Business Management Consultant Business Park Business School Business to Business Service Butcher Shop CD Store Cabin Rental Agency Cabinet Maker Cabinet Store Cable Car Station Cable Company Cadillac Dealer Cafe Cafeteria Cajun Restaurant Cake Shop Californian Restaurant Call Center Calvary Chapel Church Cambodian Restaurant Camera Repair Shop Camera Store Camp Camper Shell Supplier Campground Camping Store Canadian Restaurant Cancer Treatment Center Candle Store Candy Store Cannery Canoe & Kayak Rental Service Canoe & Kayak Store Canoe & Kayak Tour Agency Cantabrian Restaurant Cantonese Restaurant Cape Verdean Restaurant Car Alarm Supplier Car Battery Store Car Dealer Car Detailing Service Car Factory Car Inspection Station Car Leasing Service Car Racing Track Car Rental Agency Car Repair and Maintenance Car Service Car Sharing Location Car Stereo Store Car Wash Cardiologist Caribbean Restaurant Carpenter Carpet Cleaning Service Carpet Installer Carpet Store Carriage Ride Service Casino Castilian Restaurant Castle Catalonian Restaurant Caterer Cathedral Catholic Church Catholic School Cell Phone Store Cell Tower Cemetery Central American Restaurant Certified Public Accountant Chamber of Commerce Chanko Restaurant Charity Charter School Check Cashing Service Cheese Shop Cheesesteak Restaurant Chemical Plant Chesapeake Restaurant Chess Instructor Chevrolet Dealer Chicken Hatchery Chicken Restaurant Chicken Wings Restaurant Child Care Agency Child Psychologist Children’s Amusement Center Children’s Clothing Store Children’s Furniture Store Children’s Hospital Children’s Museum Chilean Restaurant Chimney Sweep Chinaware Store Chinese Restaurant Chiropractor Chocolate Shop Chophouse Restaurant Christian Book Store Christian Church Christmas Store Christmas Tree Farm Chrysler Dealer Church Church Supply Store Church of Christ Church of Jesus Christ of Latter-day Saints Church of the Nazarene Cider Mill Cigar Shop Circus City Center City Clerk’s Office City Courthouse City Government Office City Tax Office City or Town Hall Civic Center Civil Engineer Classified Ads Newspaper Publisher Cleaners Cleaning Service Clergyman Clock Repair Service Clothing Alteration Service Clothing Store Club Coalfield Coast Guard Station Cocktail Bar Coffee Shop Coffee Store Coffee Vending Machine Coin Dealer Coin Operated Laundry Equipment Supplier Cold Storage Facility Collectibles Store College Colombian Restaurant Comedy Club Comic Book Store Commercial Printer Commercial Real Estate Agency Commercial Real Estate Inspector Commercial Refrigerator Supplier Community Center Community College Community Garden Computer Consultant Computer Repair Service Computer Security Service Computer Service Computer Software Store Computer Store Computer Support and Services Computer Training School Concert Hall Concrete Contractor Condiments Supplier Condominium Complex Condominium Rental Agency Conference Center Conference Hotel Conservation Department Conservative Synagogue Consignment Shop Construction Company Construction Equipment Supplier Consultant Contact Lenses Supplier Contemporary Louisiana Restaurant Continental Restaurant Contractor Convenience Store Convent Convention Center Convention Information Bureau Cookie Shop Copier Repair Service Coppersmith Copy Shop Corporate Campus Corporate Office Cosmetic Dentist Cosmetics Store Costa Rican Restaurant Costume Rental Service Costume Store Cottage Cotton Mill Council Counselor Countertop Store Country Club County Government Office Courier Service Court Reporter Coworking Space Crêperie Crab House Craft Store Crane Dealer Crane Rental Agency Crane Service Credit Counseling Service Credit Reporting Agency Credit Union Cremation Service Creole Restaurant Cricket Club Cricket Ground Crime Victim Service Criminal Justice Attorney Croatian Restaurant Cruise Agency Cruise Line Company Crushed Stone Supplier Cuban Restaurant Culinary School Cultural Center Currency Exchange Service Custom Home Builder Custom Label Printer Custom T-shirt Store Customs Broker Cutlery Store Czech Restaurant DJ Service DJ Supply Store DVD Store Dairy Farm Dairy Store Dairy Supplier Dance Company Dance Hall Dance School Dance Store Danish Restaurant Dart Supply Store Data Recovery Service Dating Service Day Care Center Day Spa Deaf Church Deaf Service Decal Supplier Deck Builder Deli Demolition Contractor Dental Clinic Dental Implants Periodontist Dental Insurance Agency Dental Laboratory Dental School Dental Supply Store Dentist Denture Care Center Department Store Department of Motor Vehicles Department of Public Safety Department of Social Services Department of Transportation Dermatologist Desktop Publishing Service Dessert Restaurant Dessert Shop Diabetes Center Diabetes Equipment Supplier Diabetologist Diagnostic Center Dialysis Center Diamond Buyer Diamond Dealer Diaper Service Diesel Engine Dealer Diesel Engine Repair Service Diesel Fuel Supplier Digital Printer Dim Sum Restaurant Diner Dinner Theater Dirt Supplier Disc Golf Course Disciples of Christ Church Disco Club Discount Store Discount Supermarket Distribution Service District Attorney District Government Office District Justice Dive Shop Divorce Lawyer Divorce Service Dock Builder Doctor Dodge Dealer Dog Breeder Dog Day Care Center Dog Park Dog Sitter Dog Trainer Dog Walker Dojo Restaurant Doll Restoration Service Doll Store Dollar Store Domestic Abuse Treatment Center Dominican Restaurant Donations Center Donut Shop Door Supplier Down Home Cooking Restaurant Drafting Equipment Supplier Drafting Service Drama School Dress Store Dressmaker Dried Flower Shop Drilling Contractor Drinking Water Fountain Drive-in Movie Theater Driver’s License Office Driveshaft Shop Driving School Drug Addiction Treatment Center Drug Store Drug Testing Service Drum Store Dry Cleaner Dry Ice Supplier Dry Wall Contractor Dry Wall Supply Store Ducati Dealer Dude Ranch Dump Truck Dealer Dump Truck Service Dumpling Restaurant Dutch Restaurant Duty Free Store Dynamometer Supplier E-commerce Service Ear Piercing Service East African Restaurant Eastern European Restaurant Eastern Orthodox Church Eating Disorder Treatment Center Eclectic Restaurant Economic Development Agency Ecuadorian Restaurant Educational Consultant Educational Supply Store Educational Testing Service Egg Supplier Egyptian Restaurant Elder Law Attorney Electric Motor Repair Shop Electric Motor Store Electric Utility Company Electric Vehicle Charging Station Electrical Engineer Electrical Substation Electrical Supply Store Electrician Electrolysis Hair Removal Service Electronic Parts Supplier Electronics Manufacturer Electronics Repair Shop Electronics Store Electronics Vending Machine Elementary School Elevator Service Embassy Embossing Service Embroidery Service Embroidery Shop Emergency Call Booth Emergency Care Physician Emergency Dental Service Emergency Room Emergency Training Emergency Training School Emergency Veterinarian Service Employment Agency Employment Attorney Employment Center Endocrinologist Endodontist Engine Rebuilding Service Engineer Engineering Consultant English Language School English Restaurant Engraver Entertainer Entertainment Agency Envelope Supplier Environmental Consultant Environmental Engineer Environmental Health Service Episcopal Church Equestrian Facility Equipment Rental Agency Eritrean Restaurant Escort Service Escrow Service Espresso Bar Estate Appraiser Estate Liquidator Estate Planning Attorney Ethiopian Restaurant Ethnic Restaurant Ethnographic Museum European Restaurant Evangelical Church Event Management Company Event Planner Event Ticket Seller Event Venue Excavating Contractor Executive Suite Rental Agency Exercise Equipment Store Exhibit Exporter Extended Stay Hotel Eye Care Center Fabric Store Fabric Wholesaler Facial Spa Fairground Falafel Restaurant Family Counselor Family Law Attorney Family Planning Center Family Practice Physician Family Restaurant Family Service Center Farm Farm Bureau Farm Equipment Repair Service Farm Equipment Supplier Farmers’ Market Farmstay Fashion Accessories Store Fashion Designer Fast Food Restaurant Fastener Supplier Fax Service Federal Credit Union Federal Government Office Federal Reserve Bank Fence Contractor Fence Supply Store Fencing School Feng Shui Consultant Ferry Service Ferry Terminal Fertility Clinic Fertility Physician Fertilizer Supplier Festival Fiberglass Repair Service Fiberglass Supplier Filipino Restaurant Financial Consultant Financial Institution Financial Planner Fine Dining Restaurant Fingerprinting Service Finnish Restaurant Fire Alarm Supplier Fire Damage Restoration Service Fire Department Equipment Supplier Fire Protection Consultant Fire Protection Equipment Supplier Fire Protection Service Fire Protection System Supplier Fire Station Firearms Academy Fireplace Store Firewood Supplier Fireworks Store First Aid Station Fish & Chips Restaurant Fish Farm Fishing Camp Fishing Charter Fishing Club Fishing Pier Fishing Store Flag Store Flea Market Flight School Floor Refinishing Service Flooring Contractor Flooring Store Floridian Restaurant Florist Flour Mill Foam Rubber Supplier Fondue Restaurant Food Bank Food Broker Food Court Food Products Supplier Football Club Ford Dealer Foreclosure Service Foreign Consulate Forestry Service Forklift Dealer Formal Wear Store Fortress Foster Care Service Foundation Foundry Fountain Contractor Foursquare Church Fraternal Organization Free Clinic Freight Forwarding Service French Restaurant French Steakhouse Restaurant Friends Church Frozen Dessert Supplier Frozen Yogurt Shop Fruit and Vegetable Store Fugu Restaurant Full Gospel Church Function Room Facility Funeral Home Fur Service Furnace Parts Supplier Furnace Repair Service Furnace Store Furnished Apartment Building Furniture Maker Furniture Rental Service Furniture Repair Shop Furniture Store Furniture Wholesaler Futon Store Futsal Court GMC Dealer GPS Supplier Galician Restaurant Gambling Instructor Game Store Garage Builder Garage Door Supplier Garbage Collection Service Garbage Dump Garbage Dump Service Garden Garden Center Gas Company Gas Logs Supplier Gas Station Gastroenterologist Gastropub Gated Community Gay & Lesbian Organization Gay Bar Gazebo Gazebo Builder Genealogist General Contractor General Practice Attorney General Practitioner General Store Georgian Restaurant German Restaurant Geyser Ghost Town Gift Basket Store Gift Shop Gift Wrap Store Glass & Mirror Shop Glass Block Supplier Glass Blower Glass Etching Service Glass Repair Service Gluten-Free Restaurant Go-Kart Track Gold Dealer Goldsmith Golf Cart Dealer Golf Club Golf Course Golf Course Builder Golf Driving Range Golf Instructor Golf Resort Gondola Lift Station Gospel Church Gourmet Grocery Store Government Economic Program Government Office Graduate School Graffiti Removal Service Grain Elevator Granite Supplier Graphic Designer Greek Orthodox Church Greek Restaurant Greengrocer Greenhouse Greeting Card Shop Grill Store Grocery Delivery Service Grocery Store Group Home Guatemalan Restaurant Guest House Guitar Instructor Guitar Store Gun Club Gun Shop Gurudwara Gutter Cleaning Service Gym Gymnastics Center Gyro Restaurant HIV Testing Center HVAC Contractor Hair Removal Service Hair Replacement Service Hair Salon Hairdresser Haitian Restaurant Halfway House Ham Shop Hamburger Restaurant Hand Surgeon Handball Court Handicapped Transportation Service Handicraft Museum Handyman Hardware Store Harley-Davidson Dealer Hat Shop Haunted House Haute French Restaurant Hawaiian Goods Store Hawaiian Restaurant Hay Supplier Head Start Center Health Club Health Consultant Health Food Restaurant Health Food Store Health Insurance Agency Hearing Aid Repair Service Hearing Aid Store Heating Contractor Heating Equipment Supplier Heating Oil Supplier Helicopter Tour Agency Heliport Helium Gas Supplier Hematologist Herb Shop Heritage Museum High School Hiking Area Hindu Temple Hispanic Church Historical Landmark Historical Society History Museum Hoagie Restaurant Hobby Store Hockey Club Hockey Rink Hockey Supply Store Holding Company Holiday Apartment Holiday Park Holistic Medicine Practitioner Home Audio Store Home Builder Home Goods Store Home Health Care Service Home Improvement Store Home Inspector Home Insurance Agency Home Theater Store Homeless Service Homeless Shelter Homeopath Homeowners’ Association Honda Dealer Honduran Restaurant Honey Farm Hookah Bar Horse Boarding Stable Horse Breeder Horse Carriage Stand Horse Carriage Station Horse Rental Service Horse Riding School Horse Trailer Dealer Horse Trainer Horseback Riding Service Hose Supplier Hospice Hospital Hostel Hot Dog Restaurant Hot Dog Stand Hot Tub Repair Service Hot Tub Store Hotel House Cleaning Service House Sitter Housing Authority Housing Development Hub Cap Supplier Human Resource Consulting Hunan Restaurant Hungarian Restaurant Hunting Area Hunting Club Hunting Preserve Hydraulic Equipment Supplier Hydraulic Repair Service Hydroelectric Power Plant Hydroponics Equipment Supplier Hypermarket Hypnotherapy Service Hyundai Dealer Ice Cream Shop Ice Skating Club Ice Skating Instructor Ice Skating Rink Ice Supplier Icelandic Restaurant Imax Theater Immigration & Naturalization Service Immigration Attorney Importer Incense Supplier Inclined Railway Station Indian Grocery Store Indian Restaurant Indonesian Restaurant Indoor Golf Course Indoor Lodging Indoor Swimming Pool Industrial Area Industrial Building Industrial Equipment Supplier Industrial Gas Supplier Industrial Vacuum Equipment Supplier Infectious Disease Physician Infiniti Dealer Information Bureau Inn Insulation Contractor Insurance Agency Insurance Attorney Insurance Company Insurance School Interior Designer Interior Plant Service International Airport International Trade Consultant Internet Cafe Internet Marketing Service Internet Service Provider Internist Investment Bank Investment Service Invitation Printing Service Irish Goods Store Irish Pub Irish Restaurant Iron Works Irrigation Equipment Supplier Israeli Restaurant Isuzu Dealer Italian Grocery Store Italian Restaurant Izakaya Restaurant Jaguar Dealer Jain Temple Jamaican Restaurant Janitorial Equipment Supplier Janitorial Service Japanese Confectionary Shop Japanese Curry Restaurant Japanese Grocery Store Japanese Restaurant Japanese Steakhouse Jazz Club Jeep Dealer Jehovah’s Witness Kingdom Hall Jeweler Jewelry Appraiser Jewelry Buyer Jewelry Designer Jewelry Engraver Jewelry Equipment Supplier Jewelry Repair Service Jewelry Store Jewish Restaurant Judo School Juice Shop Jujitsu School Junkyard Justice of the Peace Juvenile Detention Center Kaiseki Restaurant Karaoke Karaoke Bar Karate School Kawasaki Motorcycle Dealer Kazakhstani Restaurant Kennel Kerosene Supplier Key Duplication Service Kia Dealer Kickboxing School Kindergarten Kitchen Furniture Store Kitchen Remodeler Kitchen Supply Store Kite Shop Knit Shop Knitting Instructor Korean Barbecue Restaurant Korean Church Korean Grocery Store Korean Restaurant Kosher Grocery Store Kosher Restaurant Kung Fu School Kushiyaki Restaurant LASIK Surgeon Labor Relations Attorney Labor Union Laboratory Laboratory Equipment Supplier Laminating Equipment Supplier Lamination Service Lamp Repair Service Lamp Shade Supplier Land Rover Dealer Land Surveyor Landscape Architect Landscape Designer Landscape Lighting Designer Landscaper Landscaping Supply Store Language School Laotian Restaurant Lapidary Laser Cutting Service Laser Equipment Supplier Laser Hair Removal Service Laser Tag Center Latin American Restaurant Laundromat Laundry Laundry Service Law Firm Law Library Law School Lawn Care Service Lawn Equipment Rental Service Lawn Irrigation Equipment Supplier Lawn Mower Repair Service Lawn Mower Store Lawn Sprinkler System Contractor Lawyer Learning Center Leather Cleaning Service Leather Goods Store Leather Repair Service Leather Wholesaler Lebanese Restaurant Legal Services Levee Lexus Dealer Library License Bureau License Plate Frames Supplier Life Insurance Agency Light Bulb Supplier Lighthouse Lighting Store Limousine Service Lincoln Mercury Dealer Linens Store Lingerie Store Linoleum Store Liquidator Liquor Store Literacy Program Lithuanian Restaurant Little League Club Little League Field Live Music Venue Livestock Auction House Livestock Breeder Livestock Dealer Livestock Producer Loan Agency Lobster Restaurant Local Government Office Local History Museum Locksmith Lodge Log Home Builder Logging Contractor Logistics Service Lottery Retailer Lounge Low Income Housing Program Luggage Repair Service Luggage Store Lumber Store Lutheran Church Luxury Hotel MRI Center Machine Knife Supplier Machine Shop Machining Manufacturer Macrobiotic Restaurant Madrilian Restaurant Magazine Publisher Magazine Store Magic Store Magician Mailbox Rental Service Mailbox Supplier Mailing Machine Supplier Mailing Service Make-up Artist Malaysian Restaurant Maltese Restaurant Mammography Service Mandarin Restaurant Manufactured Home Transporter Manufacturer Map Store Mapping Service Marble Contractor Marble Supplier Marche Restaurant Marina Marine Protected Area Marine Supply Store Maritime Museum Market Market Researcher Marketing Agency Marketing Consultant Marriage Counselor Marriage License Bureau Martial Arts School Martial Arts Supply Store Masonry Contractor Masonry Supply Store Massage School Massage Supply Store Massage Therapist Material Handling Equipment Supplier Maternity Store Mattress Store Mausoleum Builder Mazda Dealer Meal Delivery Meal Takeaway Meat Packer Meat Processor Meat Wholesaler Mechanic Mechanical Contractor Mechanical Engineer Media Company Mediation Service Medical Billing Service Medical Center Medical Clinic Medical Diagnostic Imaging Center Medical Examiner Medical Group Medical Laboratory Medical School Medical Spa Medical Supply Store Medical Transcription Service Meditation Center Meditation Instructor Mediterranean Restaurant Meeting Planning Service Meeting Room Memorial Park Men’s Clothing Store Mennonite Church Mental Health Clinic Mental Health Service Mercedes Benz Dealer Messianic Synagogue Metal Detecting Equipment Supplier Metal Fabricator Metal Finisher Metal Heat Treating Service Metal Polishing Service Metal Stamping Service Metal Supplier Metaphysical Supply Store Methodist Church Mexican Goods Store Mexican Grocery Store Mexican Restaurant Microwave Oven Repair Service Mid-Atlantic Restaurant (US) Middle Eastern Restaurant Middle School Midwife Military Base Military Cemetery Military Recruiting Office Milk Delivery Service Mill Millwork Shop Mine Miniature Golf Course Miniatures Store Mining Company Mission Mitsubishi Dealer Mobile Home Dealer Mobile Home Park Mobile Home Rental Agency Mobile Home Supply Store Mobile Money Agent Model Design Company Model Shop Model Train Store Modeling Agency Modeling School Modern Art Museum Modern British Restaurant Modern European Restaurant Modern French Restaurant Modular Home Builder Modular Home Dealer Molding Supplier Monastery Money Order Service Money Transfer Service Mongolian Barbecue Restaurant Monogramming Service Monorail Station Montessori School Monument Monument Maker Moped Dealer Moravian Church Moroccan Restaurant Mortgage Broker Mortgage Lender Mortuary Mosque Motel Motor Scooter Dealer Motor Vehicle Dealer Motorcycle Dealer Motorcycle Insurance Agency Motorcycle Parts Store Motorcycle Rental Agency Motorcycle Repair Shop Motorcycle Shop Motorsports Store Mountain Cabin Movie Rental Kiosk Movie Rental Store Movie Studio Movie Theater Moving Company Moving Supply Store Moving and Storage Service Muay Thai Boxing Gym Muffler Shop Mulch Supplier Museum Museum of Space History Museum of Zoology Music Box Store Music Instructor Music School Music Store Musical Instrument Rental Service Musical Instrument Repair Shop Musical Instrument Store Musician Nail Salon Nanny National Forest National Museum National Park National Reserve Native American Goods Store Native American Restaurant Natural Foods Store Natural Gas Supplier Natural History Museum Nature Preserve Naturopathic Practitioner Naval Base Navarraise Restaurant 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Trainer Pharmaceutical Company Pharmacy Pho Restaurant Photo Lab Photo Restoration Service Photo Shop Photographer Physiatrist Physical Fitness Program Physical Therapist Physical Therapy Clinic Physician Referral Service Piano Bar Piano Instructor Piano Moving Service Piano Repair Service Piano Store Piano Tuning Service Picnic Ground Picture Frame Shop Pie Shop Pier Pilates Studio Pilgrimage Place Pinatas Supplier Pinball Machine Supplier Pipe Supplier Pizza Delivery Pizza Restaurant Pizza Takeaway Place of Worship Planetarium Plant Nursery Plastic Bag Supplier Plastic Fabrication Company Plastic Injection Molding Service Plastic Surgeon Plating Service Playground Playground Equipment Supplier Plumber Plumbing Supply Store Plywood Supplier Po’ Boys Restaurant Podiatrist Police Academy Police Department Police Supply Store Polish Restaurant Political Party Polygraph Service Polynesian Restaurant Pond Contractor Pond Fish Supplier Pond Supply Store Pontiac Dealer Pony Ride Service Pool 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Nowadays, blogs are vital for the digital marketing campaign of any company. They serve many purposes – sharing tips, industry news, direct communication with your clients, or having fun. Nobody can deny that a good blog will bring a huge boost to your company’s ratings. However, there are a ton of challenges. Viewers won’t simply appear, and you will need to do a lot of work in the beginning. So, do you want to create a successful blog? Read on and learn more.
Today’s article will cover some extremely important pieces of advice. If you follow each and every one of them, there will be some serious improvement to your business’ standing.
Here are eight amazing ideas which will help you build and maintain a successful blog.
1. You need more graphics.
Just like this one, down below.
Create and share them anywhere you can. They are good at capturing attention. Some users pay more attention to pictures or infographics than the actual text. Some people don’t even bother reading anything. Keep them happy by using a lot of images or videos.
Show off your awesome brand and logo. Add colors. Use style. Create amazing and memorable advertisements. Always remember to be natural as some readers will notice fake acting. Over time, you will slowly build a friendly online presence.
Share statistics and industry data. Either do your own research, or use internet polls, but as long as the copyright law allows it. You could also use free images online.
What makes graphics even better is the fact your website visitors can share them on social media platforms. You will greatly benefit by earning quality backlinks and more readers.
2. Focus on the right keywords.
There are keywords which are very popular, yet nobody uses them. Some companies don’t even know what SEO means; others put the bare minimum of research and go along with whatever they come up with. Sure, you can guess the good keywords, but what you need is some serious research.
There are many tools which can help out with this task. One good example would be Keywords Everywhere. The browser tool is so awesome because of its capabilities to find and prepare detailed information. Use it and discover at least a few great keywords to focus on.
Once you have a nice list, make sure to include them every not and then in articles, blogs, or other pages. Over time, you will begin to rank for those keywords and will surpass the competition.
Make sure to create another list for less popular keywords as well. They might not bring much profit, but at least it’s easy to rank for them.
3. Make use of long-tail keywords as well.
The longer they are – the more specific they become. Online users rarely search for short keywords. Rather than doing that, people often go for long phrases or even sentences. It’s what we call long-tail keywords. However, there are so many of them, it’s hard to find the right ones.
While long-tail keywords are overall more popular, individually they lack in search volume. If you can choose correctly, customers will easily find you.
Keyword Tool could be useful for this. It helps you discover potentially strong long-tail keywords.
4. You need to have good positioning.
Simply using keywords is not enough. Google will locate them but won’t give much thought unless you position them effectively.
Here are some great locations for keyword placement:
You can put them in the title itself. The closer to the start – the better;
Always include the main keyword in the first paragraph;
And the final paragraph as well;
You must have the keyword in at least one subheading;
If you can put it in the text a few times, everything would be great. A preferable keyword density would be around 1 percent, but no more than 2,5.
5. Another great way to improve your online image is through guest posting.
These days, guest posts are a vital part of the marketing strategy of any serious website or blog. They are a unique SEO method. Here is a list of all the benefits guest posts can offer you:
They bring more natural, referral traffic to your website;
You will obtain some valuable backlinks;
Users from other platforms will notice your posts and might decide to check you out;
Guest posts are a great way to begin cooperation with other companies or blogs;
You might actually earn some money in the meanwhile.
Before any of this, you will need to do some serious research. Find some appropriate websites, make sure they allow guest posting, check to see if their domain authority is good, and contact them. If everything goes well, you can invite them to guest post on your own website as well.
6. The more internal links – the better.
They are as important as the other tips. Internal links organize your website and help visitors by coordinating them. If you have enough, all pages will be connected and easily-accessed by anyone. Always make sure to include at least one in every blog or article.
Here are some good ideas:
Link the new articles to pages with appropriate information;
If you can’t figure out anything – link to the main page;
Put a call to action somewhere which will redirect readers to your services;
The bottom of the page is a great location for such links.
7. Run a check for broken or bad links.
Make a schedule and run a scan for broken or bad links once every month or so. They don’t take too much time. You will notice serious improvements in your SEO campaign and Google ranks.
Broken are those links which do not work and lead to an error 404 message. There might be a misspelling, or recent link changes, or some referral page might have been deleted. They appear every now and then and post a threat to your website. Google views them as harmful and lowers your overall standing in its search engine.
Bad links are poor backlinks. They end up on websites with malware/black hat SEO issues. Google’s algorithm doesn’t like bad links and if you have any connection with them, they will surely impact your website. However, there are many awesome tools to discover and remove them.
Contact Google if you find it impossible to remove bad links. The search engine will ignore them.
8. Be active by creating posts or articles.
It is simple but true. Don’t overdo it. The only things you need are a few blogs per month. They will attract viewers and improve your standing. A good number would be 11 per month. That is one blog once every three days. Make sure everything is SEO friendly.
Do you want to learn more about search engine optimization and get more leads? We are here to help. Java Logix is an online marketing company in Ottawa and Toronto which helps local businesses succeed. Feel free to browse around our website and see what we have to offer. We would love to hear you out. Feel free to message us at any time. Be sure to check out this article for more tips on writing an amazing blog.
If you have a small business and want to develop a digital marketing strategy, there are a few things to take in mind. Google gives you the tools to succeed, but there is a lot of work ahead. However, you can save time and effort by following these useful tips. Take everything into your own hands and watch your business grow by focusing on the 3 most important factors for your local rank on Google. Learn how the largest site in the world works and win more clients through it. Make sure to learn what Geotagging and Geofencing are.
You need to be significant
You need to go all out. Forget about the old tactics, when people used to read newspapers every day and occasionally stumble upon an ad. These days, it is all about online marketing, and how well you can use it.
For now, you will need to stand out. Otherwise, your competitors will steal every potential client. Do research and understand what people are looking for.
Optimize your website, social media pages, and professional portfolios. Google will take account of what you do, and will try to connect your business with appropriate customers. Be specific and precise. Avoid focusing on many aspects of your job. Stick to what counts and show everyone you are very good at that niche.
This is how you become a significant player on the market. Focus and profit. In time, your business will grow, and there will be opportunities for further expansion.
Next, benefit from the distance between you and your clients
You will have to pick a location (address) for your business. There are some benefits and problems with that. While it will be easier for Google to connect local clients with you, the further away they are, the less likely anything will happen.
Here, you will have to focus on two key aspects. Optimize in such a way that everyone in your area will notice you, and be sure to do marketing strategies for remote regions as well. Convenience is important, but Google might still suggest you to a client, even if that client is far away.
Last, you need to become prominent
Create a good image which people can easily recognize. For such a task, you will need to build and maintain at least a few social media profiles. Do not be shy to use Facebook, Twitter, Yelp, or LinkedIn. Be active, share stories, write blog posts, and so on. In time, the good publicity will reward you with loyal clients.
Remember that maintaining a positive image online is a tough task. There are many obstacles. Be persistent and success will not be too far away.
Watch this video by Orbit Media Studios and learn even more tips about Google’s Ranking Algorithm.
Java Logix is a company in Toronto and Ottawa, which takes its responsibilities seriously. If you want to learn more about online marketing, or need direct help with your business, we will be happy to assist you. Feel free to browse our website and discover new things. Also, remember to check out our SEO services.
People use search engines when they want to discover new companies or retailers. If you want to attract attention and generate more leads, you will have to do some work and create a “magnet.” More specifically, search engine optimization. With a good strategy, your website will rise in ranks and become more competitive. The article will give you five amazing SEO tricks for more leads and sales.
It is important to note Google is vital to your marketing strategy. Even if you are using other advertising channels, the greatest benefits arrive through SEO. Do not waste time and efforts into unproductive campaigns. Instead, focus on what truly counts.
With a good strategy in mind and the necessary preparations, you will be able to develop and achieve greater results than ever before.
The five useful SEO tricks for more leads are:
Website Design. You need to make sure your website has good navigation, is easy to use, and mobile friendly. All these features attract more visitors and help your existing clients. Google will notice your efforts and award you with a higher domain authority. After all, readability and ease of use are essential to every website. Having a nice sales page would also help.
Keyword Research. You must focus on this one. Do research and learn what your clients are seeking. Then optimize your website. Some keywords are awesome and have high search volume. At the same time, nobody is using them. The benefit of finding them can be huge. Optimize and begin generating leads.
Neil Patel recently made a great video regarding keyword research. Watch is to learn even more useful tips:
You need to promote your website with blog posts. Being active is very important. It is a sign of trust. Blogs can also be very informative. You can then optimize them with good keywords to attract more leads. Both Google and your customers will reward you. Copywriting is vital for your success.
Link Building. If you want to get more exposure, there is one great way. Get your name out there by creating connections other websites which link back to you. You can do this by guest posting, collaborations, or charity funds.
Social Media. Make sure to create business accounts on Facebook, Twitter, Yelp, or LinkedIn. These are the best examples. There can be many others depending on your industry. Post regularly, and always add links. Send email newsletters or surveys. Social media is a great way for you to discover the ideal customer.
For more tips and useful information regarding search engine optimization, you can read our blog. If you need help with your marketing campaigns, we have an amazing program. Java Logix is your trusted partner in Ottawa and Toronto.
Search Engine Optimization is vital to the success of any company. There is much to gain. Many strategies exist, and you can choose whether to follow them or not. While most have their benefits, some of them could actually harm you. Here are 15 lies about SEO which you should completely ignore.
There will be instant results.
Nope. SEO is a constant process, and you should always stay fresh. Never stop just because everything looks ready.
Getting to page one is enough.
That is not true either. It is awesome being on the first page for search results regarding your industry, but if you leave everything behind, you will begin losing the precious rankings. Always be active because the SEO work is never done.
Older domains take priority in search results.
It does not matter which website is older. The important thing is which one has better content and SEO.
Keyword research is useless.
Doing keyword research is one of the best SEO practices. There are keywords which have a huge search volume, but nobody uses them. Find them and benefit.
Do not bother doing guest posting.
Writing guest posts on niche-related sites can help out both parties. You will gain more visitors and therefore better marketing development.
Only links from government sites count.
While such links are important, they are not the only ones which can bring in traffic. Find high authority websites and begin link building.
Having a lot of links is all that matters.
Quality over quantity. A few great links can go a long way while many low-quality ones will do little to help.
SEO is only possible when your website is absolutely ready.
You can begin optimizing your site from the moment you create it. Do not waste any time; do it as soon as you can.
Great content is all you need.
While having amazing pages is important, you won’t go far without SEO or a marketing plan.
Every link is good.
Having links is awesome, but stay away from the bad ones. Should Google find them, you will lose valuable rankings.
There must be new content all the time.
Quality over quantity. Doing one post per week is more than enough.
Blogs are useless.
Blogs are amazing for news articles in your industry. You can also develop a strong professional profile for yourself. In the long term, blog posts will lead more traffic through search engines as well.
Internal links are useless.
They are vital for user navigation. Without them, you could lose visitors and therefore domain authority too.
Who cares about the mobile versions of websites? They are not important.
Yes, they are. Google will take notice when a website is mobile friendly. Your visitors will also be happier.
Why even bother doing SEO? Who cares?
Organic searches provide slightly more than half of the website visitors. If you forget about doing any SEO, you will probably lose anywhere from 50 to 55 percent of your users. For now, SEO isn’t going anywhere. It will remain as important as ever.
Stay wary of these lies about SEO and proceed with caution.