Great tips for a successful blog

Great tips for a successful blog

Nowadays, blogs are vital for the digital marketing campaign of any company. They serve many purposes – sharing tips, industry news, direct communication with your clients, or having fun. Nobody can deny that a good blog will bring a huge boost to your company’s ratings. However, there are a ton of challenges. Viewers won’t simply appear, and you will need to do a lot of work in the beginning. So, do you want to create a successful blog? Read on and learn more.

Today’s article will cover some extremely important pieces of advice. If you follow each and every one of them, there will be some serious improvement to your business’ standing.

Here are eight amazing ideas which will help you build and maintain a successful blog.

 successful blog

1. You need more graphics.

Just like this one, down below.

successful blog

Create and share them anywhere you can. They are good at capturing attention. Some users pay more attention to pictures or infographics than the actual text. Some people don’t even bother reading anything. Keep them happy by using a lot of images or videos.

Show off your awesome brand and logo. Add colors. Use style. Create amazing and memorable advertisements. Always remember to be natural as some readers will notice fake acting. Over time, you will slowly build a friendly online presence.

 

Share statistics and industry data. Either do your own research, or use internet polls, but as long as the copyright law allows it.

What makes graphics even better is the fact your website visitors can share them on social media platforms. You will greatly benefit by earning quality backlinks and more readers.

2. Focus on the right keywords.

There are keywords which are very popular, yet nobody uses them. Some companies don’t even know what SEO means; others put the bare minimum of research and go along with whatever they come up with. Sure, you can guess the good keywords, but what you need is some serious research.

There are many tools which can help out with this task. One good example would be Keywords Everywhere. The browser tool is so awesome because of its capabilities to find and prepare detailed information. Use it and discover at least a few great keywords to focus on.

Once you have a nice list, make sure to include them every not and then in articles, blogs, or other pages. Over time, you will begin to rank for those keywords and will surpass the competition.

Make sure to create another list for less popular keywords as well. They might not bring much profit, but at least it’s easy to rank for them.

3. Make use of long-tail keywords as well.

The longer they are – the more specific they become. Online users rarely search for short keywords. Rather than doing that, people often go for long phrases or even sentences. It’s what we call long-tail keywords. However, there are so many of them, it’s hard to find the right ones.

While long-tail keywords are overall more popular, individually they lack in search volume. If you can choose correctly, customers will easily find you.

Keyword Tool could be useful for this. It helps you discover potentially strong long-tail keywords.

4. You need to have good positioning.

Simply using keywords is not enough. Google will locate them but won’t give much thought unless you position them effectively.

Here are some great locations for keyword placement:

  • You can put them in the title itself. The closer to the start – the better;
  • Always include the main keyword in the first paragraph;
  • And the final paragraph as well;
  • You must have the keyword in at least one subheading;
  • If you can put it in the text a few times, everything would be great. A preferable keyword density would be around 1 percent, but no more than 2,5.

5. Another great way to improve your online image is through guest posting.

These days, guest posts are a vital part of the marketing strategy of any serious website or blog. They are a unique SEO method. Here is a list of all the benefits guest posts can offer you:

  • They bring more natural, referral traffic to your website;
  • You will obtain some valuable backlinks;
  • Users from other platforms will notice your posts and might decide to check you out;
  • Guest posts are a great way to begin cooperation with other companies or blogs;
  • You might actually earn some money in the meanwhile.

Before any of this, you will need to do some serious research. Find some appropriate websites, make sure they allow guest posting, check to see if their domain authority is good, and contact them. If everything goes well, you can invite them to guest post on your own website as well.

6. The more internal links – the better.

Great tips for a successful blog

They are as important as the other tips. Internal links organize your website and help visitors by coordinating them. If you have enough, all pages will be connected and easily-accessed by anyone. Always make sure to include at least one in every blog or article.

Here are some good ideas:

  • Link the new articles to pages with appropriate information;
  • If you can’t figure out anything – link to the main page;
  • Put a call to action somewhere which will redirect readers to your services;
  • The bottom of the page is a great location for such links.

7. Run a check for broken or bad links.

Make a schedule and run a scan for broken or bad links once every month or so. They don’t take too much time. You will notice serious improvements in your SEO campaign and Google ranks.

Broken are those links which do not work and lead to an error 404 message. There might be a misspelling, or recent link changes, or some referral page might have been deleted. They appear every now and then and post a threat to your website. Google views them as harmful and lowers your overall standing in its search engine.

Bad links are poor backlinks. They end up on websites with malware/black hat SEO issues. Google’s algorithm doesn’t like bad links and if you have any connection with them, they will surely impact your website. However, there are many awesome tools to discover and remove them.

Two great examples would be Broken Link Checker and Moz Backlink Checker. They would help out greatly.

Contact Google if you find it impossible to remove bad links. The search engine will ignore them.

8. Be active by creating posts or articles.

It is simple but true. Don’t overdo it. The only things you need are a few blogs per month. They will attract viewers and improve your standing. A good number would be 11 per month. That is one blog once every three days.

Do you want to learn more about search engine optimization and get more leads? We are here to help. Java Logix is an online marketing company in Ottawa and Toronto which helps local businesses succeed. Feel free to browse around our website and see what we have to offer. We would love to hear you out. Feel free to message us at any time.

local rank on Google

Here are the 3 most important factors for your local rank on Google

If you have a small business and want to develop a digital marketing strategy, there are a few things to take in mind. Google gives you the tools to succeed, but there is a lot of work ahead. However, you can save time and effort by following these useful tips. Take everything into your own hands and watch your business grow by focusing on the 3 most important factors for your local rank on Google. Learn how the largest site in the world works and win more clients through it.

You need to be significant

You need to go all out. Forget about the old tactics, when people used to read newspapers every day and occasionally stumble upon an ad. These days, it is all about online marketing, and how well you can use it.

For now, you will need to stand out. Otherwise, your competitors will steal every potential client. Do research and understand what people are looking for.

Optimize your website, social media pages, and professional portfolios. Google will take account of what you do, and will try to connect your business with appropriate customers. Be specific and precise. Avoid focusing on many aspects of your job. Stick to what counts and show everyone you are very good at that niche.

This is how you become a significant player on the market. Focus and profit. In time, your business will grow, and there will be opportunities for further expansion.

Next, benefit from the distance between you and your clients

You will have to pick a location (address) for your business. There are some benefits and problems with that. While it will be easier for Google to connect local clients with you, the further away they are, the less likely anything will happen.

Here, you will have to focus on two key aspects. Optimize in such a way that everyone in your area will notice you, and be sure to do marketing strategies for remote regions as well. Convenience is important, but Google might still suggest you to a client, even if that client is far away.

Last, you need to become prominent

local rank on Google

Create a good image which people can easily recognize. For such a task, you will need to build and maintain at least a few social media profiles. Do not be shy to use Facebook, Twitter, Yelp, or LinkedIn. Be active, share stories, write blog posts, and so on. In time, the good publicity will reward you with loyal clients.

Remember that maintaining a positive image online is a tough task. There are many obstacles. Be persistent and success will not be too far away.

Watch this video by Orbit Media Studios and learn even more tips about Google’s Ranking Algorithm.

Java Logix is a company in Toronto and Ottawa, which takes its responsibilities seriously. If you want to learn more about online marketing, or need direct help with your business, we will be happy to assist you. Feel free to browse our website and discover new things. Also, remember to check out our SEO services.

More Leads

SEO tricks for more leads and sales

People use search engines when they want to discover new companies or retailers. If you want to attract attention and generate more leads, you will have to do some work. More specifically, search engine optimization. With a good strategy, your website will rise in ranks and become more competitive. The article will give you five amazing SEO tricks for more leads and sales.

More Leads

It is important to note Google is vital to your marketing strategy. Even if you are using other advertising channels, the greatest benefits arrive through SEO. Do not waste time and efforts into unproductive campaigns. Instead, focus on what truly counts.

With a good strategy in mind and the necessary preparations, you will be able to develop and achieve greater results than ever before.

 

 

The five useful SEO tricks for more leads are:

  1. Website Design. You need to make sure your website has good navigation, is easy to use, and mobile friendly. All these features attract more visitors and help your existing clients. Google will notice your efforts and award you with a higher domain authority. After all, readability and ease of use are essential to every website.
  2. Keyword Research. You must focus on this one. Do research and learn what your clients are seeking. Then optimize your website. Some keywords are awesome and have high search volume. At the same time, nobody is using them. The benefit of finding them can be huge. Optimize and begin generating leads.

Neil Patel recently made a great video regarding keyword research. Watch is to learn even more useful tips:

  1. You need to promote your website with blog posts. Being active is very important. It is a sign of trust. Blogs can also be very informative. You can then optimize them with good keywords to attract more leads. Both Google and your customers will reward you.
  2. Link Building. If you want to get more exposure, there is one great way. Get your name out there by creating connections other websites which link back to you. You can do this by guest posting, collaborations, or charity funds.
  3. Social Media. Make sure to create business accounts on Facebook, Twitter, Yelp, or LinkedIn. These are the best examples. There can be many others depending on your industry. Post regularly, and always add links. Send email newsletters or surveys.

 

For more tips and useful information regarding search engine optimization, you can read our blog. If you need help with your marketing campaigns, we have an amazing program. Java Logix is your trusted partner in Ottawa and Toronto.

lies about SEO

15 lies about SEO

Search Engine Optimization is vital to the success of any company. There is much to gain. Many strategies exist, and you can choose whether to follow them or not. While most have their benefits, some of them could actually harm you. Here are 15 lies about SEO which you should completely ignore.

There will be instant results.

Nope. SEO is a constant process, and you should always stay fresh. Never stop just because everything looks ready.

Getting to page one is enough.

That is not true either. It is awesome being on the first page for search results regarding your industry, but if you leave everything behind, you will begin losing the precious rankings. Always be active because the SEO work is never done.

Older domains take priority in search results.

It does not matter which website is older. The important thing is which one has better content and SEO.

Keyword research is useless.

Doing keyword research is one of the best SEO practices. There are keywords which have a huge search volume, but nobody uses them. Find them and benefit.

Do not bother doing guest posting.

Writing guest posts on niche-related sites can help out both parties. You will gain more visitors and therefore better marketing development.

Only links from government sites count.

While such links are important, they are not the only ones which can bring in traffic. Find high authority websites and begin link building.

Having a lot of links is all that matters.

Quality over quantity. A few great links can go a long way while many low-quality ones will little to help.

SEO is only possible when your website is absolutely ready.

You can begin optimizing your site from the moment you create it. Do not waste any time; do it as soon as you can.

Great content is all you need.

While having amazing pages is important, you won’t go far without SEO or a marketing plan.

Every link is good.

Having links is awesome, but stay away from the bad ones. Should Google find them, you will lose valuable rankings.

There must be new content all the time.

Quality over quantity. Doing one post per week is more than enough.

Blogs are useless.

Blogs are amazing for news articles in your industry. You can also develop a strong professional profile for yourself. In the long term, blog posts will lead more traffic through search engines as well.

Internal links are useless.

They are vital for user navigation. Without them, you could lose visitors and therefore domain authority too.

Who cares about the mobile versions of websites? They are not important.

Yes, they are. Google will take notice when a website is mobile friendly. Your visitors will also be happier.

Why even bother doing SEO? Who cares?

Organic searches provide slightly more than half of the website visitors. If you forget about doing any SEO, you will probably lose anywhere from 50 to 55 percent of your users. For now, SEO isn’t going anywhere. It will remain as important as ever.

Stay wary of these lies about SEO and proceed with caution.

 

Java Logix can help you learn more about SEO.

Advertising on Instagram

Do you need help to start advertising on Instagram?

Well, you are in luck. This quick tutorial will show you some cool tricks which you can use to begin advertising on Instagram. By following then, you will be able to achieve better marketing results for your business.

Advertising on Instagram

It is astonishing how much there is to gain. By using Instagram as a social media strategy, your business will reach more customers than ever before. You can place ads or promote posts. Do not miss such an opportunity. Many business owners prefer to ignore Instagram or maintain some sort of activity but without actually promoting their posts.

One of Instagram’s major strengths is just how easy it is to share photos or videos. To put it simply, you will get a lot of exposure and potential traffic towards your own business. You will have access to detailed information and statistics regarding views, shares, location, and what not. Use it to develop a better marketing strategy by targeting those customers who are likely to buy your products.

A great video by Chalene Johnson explains just how important is Instagram for your business. Watch it carefully if you want to learn even more about the different marketing strategies on the platform.

Here are three amazing tips you could use to start advertising on Instagram

  1. There are many cool features you could use. You can add directions about your business, have great accessibility to your customers, or use Instagram’s analytic tools to set up ad campaigns. Combine this with Facebook, and you’ve got yourself a nice, solid basis for future marketing strategies;
  2. Share more photos and be active. Consistency is very important. Focus all your efforts on your marketing strategy. While advertising on Instagram, always make sure to post images of your work, or products, or events. Never share images without mentioning your business or related activities.
  3. Promote your posts. After you make and share a post, you will need to promote it. The process is rather simple. Just below the photo, you will find the option Promote. Once you click on it, choose your goals. They could be more website visitors or calls. By doing this, you can choose how the promotion will work.

 

These tips will give you more control over your Instagram marketing strategy. You will be able to focus all efforts on the right customers, at the right time. There are many opportunities here, and you would be wise to give them a chance.

 

For more tips, you can visit our social media marketing page. As one of Toronto and Ottawa’s prime SEO companies, Java Logix can provide you with excellent services and guaranteed success regarding your digital marketing campaigns.

5 WEBDESIGN TRENDS FOR 2018

5 Updates Your Website Needs In 2018

Follow These 2018 Website Trends To Dominate Your Competitors

HTTPS

Having a secure website is no longer negotiable.  It’s what Google wants.  It’s what your customers want.  By getting an SSL certificate and switching to HTTPS, you will also enjoy a boost in search rankings.  It will also improve consumer confidence in your website and brand.  Google Chrome is the world’s most popular browser with a 58% market share, recently rolled out an update to actively warn customers that your site isn’t secure.  Unless you can afford to lose at least 58% of your customers, you need HTTPS.

SSL not secure warning

MOBILE FRIENDLY

Is your website still not mobile friendly (test it here)?  This too is not negotiable.  Mobile is the not the future of the internet. Mobile is the present, and you need to be mobile friendly right now.  Google has already rolled out its mobile-first algorithm. Mobile-friendly websites rank better.  More importantly, they convert better.  With over 50% of Google searches coming from mobile devices, you have to be mobile friendly.  The best solution?  A responsive website.

ANALYTICS & CONVERSION TRACKING

Do you know who’s visiting your website?  One of the reasons why online marketing is so powerful is because it is predictable, measurable and scalable.  We’re not talking about installing Google Analytics and then checking the limited demographic information available.  We’re talking about finding out which visitors actually convert to customers on your site.  With conversion tracking, you can set specific actions you want visitors to make and optimize your site to convert more of them into. You can use this information to take a proactive sales approach rather than waiting for them to call you.

Conversion Tracking with Google

DIGITAL ADVERTISING

Are you using Google AdWords or Adwords Express?  What about Facebook or LinkedIn ads?  If you’re not, you should be; a modest investment can yield valuable insights into your target audience and buyer intent.  You might think that AdWords costs too much (why pay for clicks when I can get them for free) or that your customers don’t use social media.  But I implore you to test a more data-driven conclusion.  A properly optimized AdWords campaign makes you a lot more money than it costs, and your customers are using social media on a daily basis.  No matter what you may have heard, social media ads do work.  If you’re already advertising through AdWords and social media channels, then think about how you can optimize your ad spend or expand your reach.  Maybe you haven’t invested in display ads or remarketing yet.  If that’s the case, you’re missing out on some highly effective ways to grow your business.

AN UPDATED WEBSITE

RESPONSIVE-WEBDESIGNIf it’s been more than a couple years since your current website launched, then it’s most likely time to start planning the new one.  Yes, it is a big expense.  But it’s a necessary one and the hidden cost of lost conversions and customer experience outweighs the expense.  Technology changes rapidly, as do design trends, so even a site that’s only two or three years old can look incredibly outdated.  Customers are less likely to buy from an outdated site.  That means they’ll be more likely to buy from your competitor who recently updated their site.

Some of these are quick and relatively inexpensive fixes. Some of them are urgent. All of them are investments that will pay off quickly. Make 2018 the year of the new and improved website—the website your business deserves.

 

 

Request a Free Marketing Consultation

meta description, Website Development Ottawa

How important is the meta description for your website?

The meta description is basically a small summary of a given web page. There are two main goals – to inform your clients and give Google something to work with. It is very important to optimize your meta description, so it will bring more traffic towards your website.

Once your business site is working, you need to begin optimizing it. There are many different ways you could go on about that. You can focus on local searches, or obtain better results within a given niche. Whatever the direction is, you really need good and strong meta descriptions to support your page.

Be wary when writing anything. There are two things to keep in mind when setting up your meta description. You need to be consistent and do frequent posts.

A video from Google Webmasters gives a good explanation of how meta descriptions work.

How do you use the meta description wisely?

Meta description, Entry Level Jobs Ottawa, Affordable Website Design Toronto

Add in the most important keywords. They are what people are searching for, and so it Google.

You need to be precise. Add in important details about your company, and explain what it does. Do not generalize. It is very important to stand out. So be very specific about your location, exact services, and what customers you serve.

Last but not least, you need to keep it short and simple. A good length would be between 145 and 165. If you make it too short, you will miss out on some potential exposure. But if the meta description is too long, people will not be able to read it all and will remain confused. What you need to do is add in as much information as possible without going overboard with a lot of texts.

If you are following all these tips, your small brand will surely begin to grow, attract more visitors, and of course – more potential clients.

 

If you are looking for more ways to improve your online presence and achieve better search results, Java Logix has a great SEO program. We are a 100 percent affordable SEO company. Just sit back and relax. The results will be astonishing.

home-based business

A neat trick for home-based businesses

Using Google My Business is a great way to build and develop a brand online. But the capabilities are far greater than many people believe. Even home-based businesses are eligible to register and take advantage of different benefits. This article will explain how you can adjust the settings and add a service area for your company. A similar post explains what geotagging is and how to use it to your advantage.

Why are so many home-based businesses using Google?

home-based businesses
Setting up a SEO strategy for your home-based business is important

Because it is quick, easy, and free. And what makes it even better is that you do not need a physical store. Your company can function as a home-based business, and that would be perfectly fine.

Not having a store or an office is not a reason to abandon any chances of improvement. Google my Business gives you many opportunities. By using their platform, you can also add your company’s name, add a phone number, create small posts, and much more.

Once everything is ready and running, you can expect a steady increase in clients and overall improvement to search engine results.

How to set up your service area on Google my Business?

If you still haven’t made a business account, go and sing up. Once that is done, click on “Info” at the top left corner of the page.

If you have more than one location, click on “Manage Locations,” and choose the one you want to edit. Next, you will have to click on your address. The option you want to select is “I deliver goods and services to my customers at their locations.”

The last step is to enter the service area. Of course, if you want your address to remain private, do not select the “serve customers at your address option.” You can always change these settings at a later time.

Once everything is over, you will enjoy all the same benefits as large companies do. Your home address will function as a business one. You will be working at full capacity.

Make the most out of SEO and watch your business grow.

 

Are you looking for more ways to improve your online presence and achieve better search results? Java Logix is here to help. We can offer you a great SEO program to help attract more even leads.

To learn more about Internet Marketing in Ottawa or Toronto, visit our main page.

Backlinks can be very useful for your website or blog

What are backlinks?

When it comes to SEO, one of the most important tools at your disposal is the use of backlinks. They can help your website rank higher and attract more traffic.

So, what exactly are backlinks? Basically, they are links located on other sites that redirect the users back to you. Sounds simple enough, but how do you benefit from them, and what are the potential consequences?

It all comes down to references. If you receive good reviews from other websites, your “online image” will improve. Users will have more trust in you. The chances of appearing in Google searches will become higher. Over time, your site’s authority will rise.

Just how good can backlinks be for your website?

They can be considered as proof of good quality. If high authority sites are linking back to you, the boost it traffic can be huge. It will definitely improve your search engine standing. Google actually uses backlinks as a way to measure a given website’s quality. Their role in search engine ranking is significant.

It is important for your business or blog to have connections with others. By doing this, you can become a part of a larger network and have access to different perks. Your visitors will have more to see and gain by using your services.

Over the years, many small websites or blogs gained a huge boost in popularity because a high authority website mentioned them.

You can directly benefit from backlinks and there are many good ways to do so.

One popular option is “guest blogging.” The idea behind it is to post articles on other sites and hope it attracts some of their users. Usually, you do it for free, but sometimes you can get paid for it. There are many blogs or even large media that offer guest posting. Before doing any of this, you need to make sure those sites are both relevant and are specialized in the same niche as you.

You can join or support different events. This can be done by becoming a sponsor, or offering your services, or directly participating. Your merits will bring you self-confidence and create a strong bond with the participants.

Another option would be to collaborate with other websites or YouTube channels. Together, you can achieve great results, successfully finish any projects, and help each other by using backlinks.

A video from Google Webmasters explains more about the future of using backlinks.

Can backlinks be dangerous?

They sure can!

If the backlinks are coming from sites that are not related to you, this will cause confusion among the users. The created distrust can drive away potential visitors and even the already-existing ones.

Having backlinks in suspicious or harmful sites can even get you in trouble. They will probably have a bad search engine ranking and cooperating with them can cut your own. A common misuse of backlinks could be to mention your website but redirect somewhere else. This could even lead to investigations against you and damage your reputation.

 

Link building and general search engine optimization are some of the services we offer.

How To Improve Sales With Online Marketing

How To Improve Sales With Online Marketing

Top sales pros offer expert tips for using online marketing tools to attract, nurture and convert leads into paying customers for your small business.

Many small business owners do some or all of their business in person, whether in a brick-and-mortar storefront or out in the field. Yet as more customers turn to the internet to find answers to their problems, you simply can’t afford to neglect digital marketing.

Good news: You can support the real-world sale of tangible goods and in-person services with internet and social media tactics. In fact, social media and search engines are great ways to generate leads.

In fact, social media and search engines are great ways to generate leads.

If generating online leads are a challenge for your small business, follow these expert tips and from top sales-focused pros.

Optimize Your Online Presence

Every small business should have a strong online presence, even if you don’t sell products online. Your potential customers use the internet every day to find local businesses, research products and reviews, and make purchase decisions.

Great places to start include:

  1. A user-friendly, mobile-friendly website
  2. Active social media accounts on Facebook, Twitter, Instagram and/or LinkedIn
  3. A blog
  4. An email newsletter
  5. Up-to-date Google My Business and business directory listings

“These online touchpoints enable customers and prospects to engage with content, and sales teams to follow-up accordingly,”

Explore Targeted Digital Tools

Once you establish your basic online presence, get creative and strategic. Less traditional content like podcasts, niche sites like Pinterest or interactive events like webinars are all good ways to engage customers and share expertise with potential customers.

“Once an initial connection has been made, people on the sales team can easily follow up with them to understand their needs and how the company may be able to help,” Rodoni said. “Understanding a customer’s pain point and identifying the solution in an easy, quick and affordable way will help to transition a lead to a paying customer.”

Connect Before Closing

Content and context are key when marketing to sales leads. Tailor the message so it’s more engaging to the recipient, organize communication based on common needs and priorities. All sales and marketing should be educating and nurturing the customer along their journey.

The ways a business engages online will often look different at various points in the sales funnel. For instance, search engine optimization and social media marketing are effective for attracting new leads, while your website, marketing emails and CRM are typically more effective closing tools.

The engagement shouldn’t end once a lead becomes a customer however, surveys, social media monitoring and analytics as post-sales tools to learn more about how to keep customers delighted.

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