Using Google My Business is a great way to build and develop a brand online. But the capabilities are far greater than many believe. Even home-based businesses are eligible to register and take advantage of different benefits. This article will explain how you can adjust the settings and add a service area for your company. A similar post explains what geotagging is and how to use it to your advantage.
Why are so many home-based businesses using Google?
Because it is quick, easy, and free. And what makes it even better is that you do not need a physical store. Your company can function as a home-based business and that would be perfectly fine.
Not having a store or an office is not a reason to abandon any chances of improvement. Google my Business gives you many opportunities. By using their platform, you can also add your company’s name, add a phone number, create small posts, and much more.
Once everything is set and running, you can expect a steady increase in clients and overall improvement to search engine results.
How to set up your service area on Google my Business?
If you still haven’t made a business account, go and sing up. Once that is done click on “Info” at the top left corner of the page.
If you have more than one location, click on “Manage Locations,” and choose the one you want to edit. Next, you will have to click on your address. The option you want to select is “I deliver goods and services to my customers at their locations.”
The last step is to enter the service area. Of course, if you want your address to remain private, do not select the “serve customers at your address option.” These settings can always be changed at a later time.
Once everything is over, you will enjoy all the same benefits as large companies do. Basically, your home address will function as a business one, thus allowing your home-based business to function at full capacity. Make the most out of SEO and watch your business grow.
Are you looking for more ways to improve your online presence and achieve better search results? Java Logix is here to help. We can offer a great SEO program to help you attract more leads.
There are many tools which you can use to improve your online presence. A great way to market your business online and achieve better local rankings would be Geotagging. To simply put it, you will be taking advantage of geography itself.
Basically, when you can tag your content (usually a post, picture, or a video) your geographic location appears along it. Search engines, mapping applications, and devices for GPS then take the information. You could just call it geographical metadata.
Can Geotagging be useful?
It sure can! Geotagging is widely used by social media platforms, news outlets, and many different companies worldwide. It greatly increases the chance of clients discovering you when they run online searches.
Geotagging is great when you want to target potential customers in your region. This will greatly improve your online presence and will help you appear in local searches. Whether you are in charge of a large company or have just one store, Geotagging is sure to attract attention and boost your business.
Another neat marketing option would be the use of Geofencing. It can establish a virtual fence around a given area which would inform your clients or app users when they are passing by. The benefits could be huge, and the possibilities are nearly unlimited.
Can Geotagging be dangerous?
We could say so. There are some dangers to Geotagging. Though companies usually love all the extra attention they get from Geotagging, there are rare cases when this can become problematic. One good example would be when some employees feel that their privacy rights are violated.
AVG has a great guide about the dangers of Geotagging and how to avoid them.
In a way, dentistry is a unique field. That is so because there is true competition here. There is no such thing as sloppy work. And there is no room for mistakes. Patients will search for someone who can help them without any complications arising. After all, their dental health is at stake. This is where dentist marketing on the internet comes in handy and you should be taking notes.
The importance of having a strategy for internet marketing
There are a number of ways you can improve your online presence. It is out of the question that a well-maintained website could be a huge boost to your business. When you add an active blog to it, the groundwork will be set. Having a strong online presence will surely help out in the long-term and bring more patients to you.
However, while having more leads is always nice, how do you prove you are truly good? So what if your skills are unquestionable? Lacking a strategy for internet marketing will only benefit the competition.
And be sure about it. The competition within the dental field is not only huge but also understands the fundamentals of internet marketing. Not taking any action can only result in a slow decline. But taking action has its risks too. Online marketing is complicated, and making the wrong choices can have negative effects on your business.
As a dentist, it is not your job to spend too much time concerning yourself with internet marketing. Instead, you can hire an SEO company or a single expert.
If you are an established professional, yet lack a good online presence, but wish to improve it, then this is exactly what you are searching for. Java Logix can offer everything you need.
It was mentioned earlier, that internet marketing is complicated. But that should not stop you. The benefits are huge. So here are 10 examples of what you can do to greatly improve your online presence.
1. Using review websites.
A great way for you to start building an online presence would be to visit Yelp. This website is seen by some as “mandatory” for small and medium businesses. And for good reason – it offers excellent opportunities for business owners around the world to make a name for themselves. Yelp also helps clients, by giving them valuable information.
Another great option would be Google My Business. It might just be the single most effective way for you to set up a healthy online presence. There are also a number of other websites who offer services related to internet marketing or guides such as Manta.
One thing must always be taken into consideration when using such review websites. Clients can leave reviews. While this can give legitimacy to your business and help build trust with potential patients in the future, it can also stain your reputation.
You must always make sure to act accordingly on the situation. No matter how good you are, and how well you perform, there will always be a bad review. It should be considered as inevitable. When it occurs, never respond with anger. Instead, be constructive and careful because other clients are reading and judging whether to use your services or not.
2. Search engine optimization.
If you go on and hire an internet marketing company, they will recommend you to focus heavily on SEO. And that is a must if you are to achieve success. You must optimize your website towards Google and its search engine.
Google takes many small details into consideration when reviewing your website. Things like activity, uniqueness, keywords, meta descriptions, mobile accessibility and much more are all of great value. Your goals are to make sure everything is adjusted for. If Google views your website as “positive” and “friendly,” you will rank higher in searches and attract more traffic and potential customers.
3. Create a strong local presence.
The next step in the process would be to focus mainly on achieving results within your region. Since most patients are likely to live near you, the website must be concentrated and made easily accessible specifically for them.
Google My Business offers just that. With its help, you can make yourself visible to people within your region. This will draw attention and help your business grow.
Once you have achieved great results in local online presence, the next step would be to expand and cover nearby cities. This will add up and eventually leave you in a powerful position.
4. Maintain an active blog.
Having an active blog is essential. Visitors to your website will consider the activity as a sign of a healthy business. They will often think that since your blog is active that would mean the business is going forward and can be trusted.
Google especially would be happy to list your content if it’s fresh and well-written. Always make sure it is optimized and have the potential to rank high in search results.
5. Promote your blog.
Writing articles simply won’t do. You need something more than that. When online searches occur, one specific thing holds great value. And that would be how many people are actually reading, commenting, or sharing your blog posts.
This is a rough journey that you must pass if you want to improve your online presence. If your website is new, the number of visitors will be very small. Google will take that into consideration and give you a low rank. It will be hard at first. But by slowly growing and attracting more and more visitors, you will notice acceleration.
One more thing you can do in this situation would be to build reliable backlinks. They are basically links from other websites that point to you. If the links are well placed, preferably in well-established blogs, you will gain a lot of traffic. Just make sure they are posted in sites which are related to the dental industry.
6. Make use of Google AdWords.
As a dentist, you will have to try and reach out to potential customers. Google AdWords is a great way to do so. But the risks are many. Since the competition is also using this method, the odds are stacked against you. It is hard to compete against people who spend tens of thousands of dollars per month, but not spending any money yourself won’t do either. It is up to you and the SEO company to find a balance – do not waste any money, but achieve good advertising results.
You need to focus on specific keywords. Your internet marketing plan should focus on the words “dentist” above all. Be sure to check out the full list of tutorials at AdWords:
7. Communicate with your partners.
There won’t be any progress without communications. When you hire a company to lead your internet marketing, always offer detailed requirements. Make sure you work closely and focus on the best possible strategy. Building trust is important for your dental business. You will still need to oversee the activities and make sure they are on par with the agreements.
8. Maintain a positive sales funnel.
What exactly is a “sales funnel”? Well, basically it is the process starting when a customer first engages with you until they make a decision whether to buy your products/services or not. In the dental field, things aren’t as simple as that. A patient can’t just demand a refund and forget what happened. As a dentist, your responsibilities are not only attracting customers but delivering the best possible service you can.
9. When writing blog posts, be short and simple.
But also make sure you are providing the needed information. When it comes to internet marketing, dentists are some of the people with the most unique content out there. Use that to your advantage but always make sure you are not confusing the patients.
10. Keep a track of your website’s traffic.
Observe how your website develops and plan your next steps. The SEO company you hired should be well aware of the important details. Some of them include:
As a dentist who wants to create a healthy online presence, you must focus on internet marketing. You must constantly improve and take advantage of the new trends. Otherwise, you will fall behind. The competition in the dental industry is huge; both on a local and international scale. The decisions you make today could be the difference between success and failure.
When it comes to SEO, one of the most important tools at your disposal is the use of backlinks. They can help your website rank higher and attract more traffic.
So, what exactly are backlinks? Basically, they are links located on other sites that redirect the users back to you. Sounds simple enough, but how do you benefit from them, and what are the potential consequences?
It all comes down to references. If you receive good reviews from other websites, your “online image” will improve. Users will have more trust in you. The chances of appearing in Google searches will become higher. Over time, your site’s authority will rise.
Just how good can backlinks be for your website?
They can be considered as proof of good quality. If high authority sites are linking back to you, the boost it traffic can be huge. It will definitely improve your search engine standing. Google actually uses backlinks as a way to measure a given website’s quality. Their role in search engine ranking is significant.
It is important for your business or blog to have connections with others. By doing this, you can become a part of a larger network and have access to different perks. Your visitors will have more to see and gain by using your services.
Over the years, many small websites or blogs gained a huge boost in popularity because a high authority website mentioned them.
You can directly benefit from backlinks and there are many good ways to do so.
One popular option is “guest blogging.” The idea behind it is to post articles on other sites and hope it attracts some of their users. Usually, you do it for free, but sometimes you can get paid for it. There are many blogs or even large media that offer guest posting. Before doing any of this, you need to make sure those sites are both relevant and are specialized in the same niche as you.
You can join or support different events. This can be done by becoming a sponsor, or offering your services, or directly participating. Your merits will bring you self-confidence and create a strong bond with the participants.
Another option would be to collaborate with other websites or YouTube channels. Together, you can achieve great results, successfully finish any projects, and help each other by using backlinks.
If the backlinks are coming from sites that are not related to you, this will cause confusion among the users. The created distrust can drive away potential visitors and even the already-existing ones.
Having backlinks in suspicious or harmful sites can even get you in trouble. They will probably have a bad search engine ranking and cooperating with them can cut your own. A common misuse of backlinks could be to mention your website but redirect somewhere else. This could even lead to investigations against you and damage your reputation.
When offering any kind of services, it is vital to maintaining a healthy online presence and a good local ranking. All this can be very useful if you want to be noticed by potential clients in your own region. Simply having a website is no longer enough. The road to success is much longer but can be very rewarding.
It is important to note that most people with smartphones are very creative when it comes to finding whatever it is they seek. They are quick to get directions, useful tips, recommendations from other users, or any other type of information.
The most common strategies for improving search engine results are having good readability and making sure your website is mobile-friendly. But there is so much more you can do to get that boost in visitors and customers.
1. Make sure to register your business on Google
Since early 2017, Google My Business is active and helping companies worldwide. It provides some serious advantages like better visibility online, easier ways to connect with clients, and access to important information. You can even set a service area for your business instead of using the main address.
2. Include your city
Google My Business allows you to include the city where your activities take place. This will have a positive effect on local rankings. People who search for services in your area will be more likely to discover your website.
3. You can include more than one city for an even better local ranking
If your business is providing services in multiple different locations, is possible to create pages for all of them. It is worth the effort. Take time to set up every single one of them.
Once all this is completed, the traffic distribution will be adjusted. Depending on the location, customers will be redirected to the appropriate page. Your local ranking will improve greatly.
4. Stay active
Clients consider the activity as a sign of trust. They will quickly notice any recent events or posts while searching online. Being active is a type of proof that you are capable of delivering quality work.
By showing good activity, clients are likely to think of you as trustworthy, hardworking, and qualified.
Top sales pros offer expert tips for using online marketing tools to attract, nurture and convert leads into paying customers for your small business. Many small business owners do some or all of their business in person, whether in a brick-and-mortar storefront or out in the field. Yet as more customers turn to the internet …
Getting any local small business to show up in Google’s map section is a powerful way to get more leads from potential customers.
“The map pack” is the section towards the top of search engine result pages that shows businesses and where they are located. For general contractors dominating this area can be extremely beneficial, because people searching like knowing your business is close by and serves their area.
In this case study manta discusses the 5 steps a local contractor was able to dominate their market using local search engine optimization.
Getting your business to show up in Google’s map section is essential to dominating the lead generation game.
Using a verified Google My Business page, directory listings, guest posting/other earned links, schema markup, and pushing reviews will help you get front and center in a couple months if you’re aggressive and your competition isn’t extremely thick.
SSL is a system that secures the connection between your web site and your web site visitor’s browser. This allows for the safe and secure transmission of important information such as credit card data. SSL connections are mandatory for any online business that runs a PCI compliant website.
On today’s modern web we recommend every website use SSL to secure their site. Google themselves recommend this approach and even reward websites with higher placement in search engine results. With better search engine ranking, better security, and no cost to get started – there’s no reason not to SSL enable your website today.
We offer Extended Validation (EV) SSL certificates issued by Comodo. EV certificates are only issued after your business credentials are reviewed and confirmed by Comodo. This means the visitors and customers to your website can have increased confidence that you are, who you say you are.
EV SSL certificates also activate the green bar in the URL section of the web browser – a visual indicator becoming more and more common, to prove a site has been validated
Looking to get started with Accelerated Mobile Pages (AMP)? Search Engine Land columnist Stephanie LeVonne has put together this handy guide for WordPress users.
Step 1: Install and activate your AMP plugin(s) In order for AMP to work, you need to install the base AMP plugin by Automattic. There are additional plugins you can add (recommendations in the article) after the base AMP plugin is installed to gain greater functionality.
Step 2: Set up Google Analytics Copy your tracking ID, then log in to WordPress. In the left-hand navigation, go to AMP > Analytics and paste your tracking ID where it says Google Analytics. Then click Save Changes.
Step 3: Configure plugin settings Follow this step if you have activated the Yoast SEO plugin as part of your WordPress setup (recommended); otherwise, skip it.
Step 4: Test/validate your AMP setup It’s time to make sure that everything is working; otherwise, Google will not display your AMP URLs in the search results.
Step 5: Submit your most important AMP URLs for indexation Click the ‘submit to Google’ button in the Google Search Console once you have tested and validated that everything is working correctly.
Step 6: View in Google Search Console to troubleshoot for errors Correct as necessary.
Step 7: Test page speed Congratulations! It’s time to compare the results of your AMP and standard mobile pages by running them through a page speed tool.
One of the best ways I have seen small business owners to improve their ranking on search engines is to claim their online business listings. But once you’ve registered, there’s another important step: manage your online reviews.
Customer reviews not only enhance your company’s reputation with potential customers, they send signals to search engines as well. In a 2015 survey of industry experts conducted by Moz, review signals emerged as one of eight overall categories that influence local search rankings.
What can you do to encourage customers to leave reviews? “Ask people for a review as they leave your office, or as you are leaving an appointment,” said Nick Slettengren, one of the founders of Power Digital Marketing. “If you do not want to be that upfront, you could always follow up via email and ask for a review.”
While positive feedback is great, you should keep an eye on your reviews just in case you need to respond to a negative comment. A bad review might feel discouraging, but it can be an opportunity to show good customer relations by responding graciously. Manta’s Academy course about Reputation Management has some helpful guidelines for responding to reviews (especially negative ones).
To learn more about optimizing your business for local search, download our free guide “Local Search: The New Ways Customers Find Your Business.”