advertise on LinkedIn

How to advertise on LinkedIn?

LinkedIn is the largest professional platform in the world. As one of the main social media websites, it is a leader when it comes to job opportunities and career advancement. Users can register, update personal pages, and begin connecting with other people. Your company also has much to gain, and this is where we come in to help. What this article will cover is one specific topic – how to effectively advertise on LinkedIn. By doing it correctly, you will draw more leads for your business and find potential new partners.

Advert types

advertising on LinkedIn

There are a number of ad types to choose on LinkedIn:

  • Sponsored content. It allows you to connect with other people on the platform by delivering your marketing messages
  • Sponsored inmail. With it, you have the option to customize your messages
  • Text Ads. They are either pay-per-click or pay-per-impression. There are four types: horizontal, long, square, and tall

Once you choose a type, you will have the option to target your audience.

Targeting options

advertising on LinkedIn

You can pick up to two options from every type. Most of them aren’t mandatory, but make sure to take your time and go through everything. Choosing wisely will greatly lower your search results while ensuring the right people receive your marketing message.

Location

It is the only mandatory option. You are free to choose any place, and LinkedIn will only show your ads to users from that specific location. By using their IP addresses, the website will always know who should have access to your ads.

Company names

You can target people working for specific brands. The options are four:

  • Past employees
  • Current employees
  • Both
  • Past, but not current

Target an industry

You have the chance to target users from specific industries. This way, you will have access to both potential customers and employees with the right talents and skills for your business. Here is the list of industries along with some notable examples (note: the full list is way longer, and you can always see it on LinkedIn):

  • Agriculture (farming, fishery, dairy, ranching)
  • Arts (music, design, museums, photography, writing, editing, animation, videos)
  • Consumer goods (real estate, furniture, cosmetics, wine and spirits, electronics, food, containers, sports accessories)
  • Construction (glass, building materials, commercial real estate, construction, architecture, planning)
  • Corporate services (import and export, human resources, professional training, public relations, outsourcing, offshoring, events, security, marketing, advertising, logistics, market research)
  • Finance (investment management, banking, insurance, venture capital)
  • Government (judiciary, international affairs, telecommunications, defense, space programs, military, research, trade, law enforcement)
  • Tech (space programs, software, aviation, computer security, pharmaceuticals, internet, hardware)
  • Legal (legislative office, judiciary, law practice)
  • Manufacturing (consumer electronics, shipbuilding, automotive, furniture, renewable products, chemicals, energy, containers, plastic, wine and spirits, consumer goods, business supplies and equipment, textiles)
  • Media (fine art, publishing, libraries, entertainment, museums, marketing, computer games, newspapers, information services, online media, writing and editing, photography)
  • Healthcare (biotechnology, hospital and healthcare, medical practice, health, wellness, mental health, medical devices)
  • Organizations (consumer services, renewable products, organizations of different types, individual and family services, e-learning)
  • Travel and tourism (libraries, hospitality, museums, leisure, computer games, food, entertainment, gambling and casinos, music, drinks, restaurants, events, sports, writing, editing)
  • Services (food production, environment services, security and investigation, information, event organizing, consumer services and protection, translation and localization, travel, tourism)
  • Transportation (maritime, international trade, hospitality, logistics and supply chain, airlines, warehousing, import, export)

Next on the list is the company size.

advertising on LinkedIn

You can target people depending on the size of the company they work for. The number of employees can be:

  • Self-employed
  • 1-10
  • 11-50
  • 51-200
  • 201-500
  • 501-1,000
  • 1,001-5,000
  • 5,001-10,000
  • More than 10,000 employees

Job Function

advertising on LinkedIn

You are now able to pick different types of activities. They depend on what the people do at their jobs. Some (but not all) of your options are:

  • Accounting
  • Arts and design
  • Business development
  • Consulting
  • Education
  • Entrepreneurship
  • Finance
  • Marketing
  • Real estate
  • Research
  • Sales

Job seniority

You can target people depending on their influence. Here, you have nine options to choose from:

  • Unpaid
  • Owner
  • Training
  • Entry
  • Senior
  • Manager
  • Director
  • VP
  • CXO

Education

advertising on LinkedIn

If you want to reach a specific audience, it is crucial to know where they went to school. You have three types of options here:

  • The fields of study
  • You can choose any of these degrees: associates, bachelors, masters, Ph.D., MD, JP, PharmD, EdD
  • You can also target people by the skills they listed on their profiles

Groups

You will be able to separate users by their gender, age, or LinkedIn communities. Such functions are of good use if you are searching for specific people.

Years of experience

We have another great feature. It is important to note, LinkedIn does not include gaps in employment, and overlapping positions do not count twice.

Audience

advertising on LinkedIn

The match audience feature allows you to search people who have seen your company’s site, are a part of your contacts, or are the decision makers in their own firms.

The final step would be to decide on the size of your audience. LinkedIn will give you a few pointers and a number it thinks would work out for you. Do not be too specific with searching people, as the overall number might be quite low, and you won’t be able to start advertising. We have to mention it again – choose wisely. For your ad campaign to succeed, you have to pick the right audience. It should be neither too small nor big.

 

There are a few extra options to choose from. If the company is large, you will be able to target first degree connections of every employee. You can view a list of users who follow your page. You also have the opportunity to target LinkedIn users depending on their job titles. Do note, vague titles such as “worker” are not available.

With such useful information at your disposal, you will be ready to begin your LinkedIn advertising campaign.

advertising on LinkedIn

If you want to advertise on LinkedIn,  JavaLogix.ca is the right place for you. Our social media program can help your business skyrocket, by attracting more leads than ever befor. Do not wait any longer and sign up today!

Dissatisfied customers

How to Win Back Unhappy Customers “The Easy Way”.

Let’s face it every now and then,  mistakes happen. It is natural. Some clients will forgive you; others might not even notice or give any thought about it. However, there are people who will get angry and demand some form of compensation. This is a critical point for every business owner; rather than losing them, you should try and fix things. Here are a few good tips on how to recover unhappy  customers.

You Need to Listen

how to handle unhappy customersWe know that you are amazing at what you do, but remember perception is reality. When a customer perceives that their needs are not being met we need to put ourselves in their shoes, and listen to them. In the words of one of my favorite authors Steven Covey, seek first to understand, then to be understood. Be personal, let them know you understand their frustration and apologise for the way the experience made them feel.  Let them know that you value them as a customer and want to keep that relationship.

Go the extra mile…

customer loyalty

We have a policy of replace plus, where in most cases we will give the unhappy customer a full refund plus an equal value (e.g. gift card) to use in the future. This may not be possible for all businesses but you get the idea. You need to go above and beyond if you really value that customer. Just consider how much you spend on marketing to get new customers that should be a good indicator of how much to offer as a maximum compensation then use your discretion. But be taken advantage of and there is not need to immediately give away the farm so to speak. Many times the customer just wants to be heard so remember to start there.

Identify any GAPS in your business

Zap the Gap from Douglas Blackley

If you have truly actively listened to your customer, you will probably identify performance/system gaps within your business. This is the time to internally address these issues with your team to work on a solution to fix this as quickly as possible. Most of the time the fixes are easy and inexpensive. You don’t want to keep paying for the same problem repeatedly, that’s just bad business. Let them know what your next steps are so this won’t happen again, if it was simply a misunderstanding let them know the reason for the policy, practice or company procedure. Tie it to the greater good when possible i.e. laws, safety, specific limitations like geographic restrictions etc.

I have had great success in asking these unhappy customers to edit their review or submit a second review addressing how I dealt with the situation.

Next Steps: Implement an Ongoing Reputation Management Process to Your Business.

Let’s be real… online reviews are just as powerful today as word-of-mouth when it comes to your reputation and marketing  your business. Potential customers are researching online and reading reviews before deciding to choose to do business with you.

When a customer reads a bad review online and no comment from the owner they take the review for face value. You should practice replying to all online reviews whether they are good or bad. This will show gratitude to those customers who took the time to share their great experience with your business online and address poor review ratings.


Here are the top sites for online reviews that you should pay attention to:

  1. Google My Business
  2. Facebook
  3. Tripadvisor
  4. Yelp
  5. Foursquare

A good start is to register your business on each one of these review sites.

Online review setup

Next you should monitor these sites regularly for new reviews.

Click here to get access to a free online review management tool we use to get an alert every time someone submits a new review for us on the top review sites. We can also use this tool to monitor our top competitors to gain on your competitor intelligence.

 

 

Dissatisfied customers

How to recover dissatisfied customers?

Every now and then, you will do mistakes. It is natural. Some clients will forgive you; others might not even notice or give any thought about it. However, there are people who will get angry and demand some form of compensation. Rather than losing them, you should try and fix things. Here are a few good tips on how to recover dissatisfied customers.

You need to be personal

Even if you are amazing at what you do, sooner or later, mistakes are going to happen. Even if you did nothing wrong, some people will blame you nevertheless. Conflicts with clients can always occur, and you need to be ready to deal with the issues.

One great way is to be personal. Send a letter or mail with an apology. If possible, you can invite the client back. There is nothing wrong with giving someone a second chance. You can get even more serious and send a hand-written letter instead. Attach a coupon to the note, and it’s likely the customer will come back.

There needs to be a big enough compensation

Many people will demand a full refund after a purchase. Sometimes that is the only way to go. However, if you are dealing with a loyal, long-term client, things can get a bit tricky. Do not save any expenses – give something extra. If it means saving someone valuable, there must be sacrifices. And, be unique. A simple present or a refund might not do. Instead, offer an amazing gift – one which will make your customers forget anything happened in the first place.

Improve the quality of your products

If your products or services lack in quality, you will need to deal with the issues quickly. Even if you fail to win back a specific customer, concentrate on improving. There will be more opportunities in the future. By giving the best services possible, you will prevent the appearance of new dissatisfied customers. After everything is better, you can try and send some emails to your past clientele. Your reputation will surely improve.

Dissatisfied customers have expectations

That is why you need to maintain a good level of communication with everyone. Do not make promises you can’t keep, but make sure people understand you clearly because some will still insist you made a huge pledge even if that is not true. By doing this, you will start a favorable conversation.

Giving your clients all the information they need, while being clear, will help set reasonable expectations. The chances you will lose someone or receive a bad review will be much smaller.

 

If you are interested in business-client relationships, Victor Antonio has a great video on that topic:

Do you need professional SEO and social marketing services? We are here to help. Check out everything we have to offer and do not hesitate to contact us should you need anything. Follow us on Facebook for regular news or tips regarding digital marketing.

Google reviews

Tips for getting amazing Google reviews

We can all agree Google My Business is essential for any small business. Your success depends on how well you market yourself and how you communicate with customers. Here, Google reviews come into play. They can make your business more visible and friendly but also untrustworthy.

While most clients do not bother with this, some take their time and rate your business depending on their experience. Usually, you will receive reviews from either the most satisfied or most angry people. Things could go wrong if you get a few bad reviews and your overall score goes way down. However, there are a few ways to work things out and greatly improve your Google My Business page.

1. Ask your best customers for a favor

The ones which are loyal and always come back for more. Next time you see them, ask for a review. They will surely give a good and honest one which will improve your score.

2. Add review requests

When giving away business cards, or paper ads, include your Google my Business page in there. You can also add a link when a successful transaction occurs.

3. Do not pay for reviews

This is against the rules and could have dire consequences. Some people can actually spot fake reviews and might comment on it thus making everything worse.

4. Thank customers for their Google reviews

Never miss the opportunity to express your gratitude to those customers who spend their time writing an honest review. Even if it is not as good as you want, by doing this you will show professionalism. If you see a horrible review, reply to it and apologize for any inconveniences.

 

 

For more tips, feel free to visit our social media marketing page. Java Logix is one of Toronto and Ottawa’s best SEO companies. We will help you improve your website’s online standing.

lies about SEO

15 lies about SEO

Search Engine Optimization is vital to the success of any company. There is much to gain. Many strategies exist, and you can choose whether to follow them or not. While most have their benefits, some of them could actually harm you. Here are 15 lies about SEO which you should completely ignore.

There will be instant results.

Nope. SEO is a constant process, and you should always stay fresh. Never stop just because everything looks ready.

Getting to page one is enough.

That is not true either. It is awesome being on the first page for search results regarding your industry, but if you leave everything behind, you will begin losing the precious rankings. Always be active because the SEO work is never done.

Older domains take priority in search results.

It does not matter which website is older. The important thing is which one has better content and SEO.

Keyword research is useless.

Doing keyword research is one of the best SEO practices. There are keywords which have a huge search volume, but nobody uses them. Find them and benefit.

Do not bother doing guest posting.

Writing guest posts on niche-related sites can help out both parties. You will gain more visitors and therefore better marketing development.

Only links from government sites count.

While such links are important, they are not the only ones which can bring in traffic. Find high authority websites and begin link building.

Having a lot of links is all that matters.

Quality over quantity. A few great links can go a long way while many low-quality ones will do little to help.

SEO is only possible when your website is absolutely ready.

You can begin optimizing your site from the moment you create it. Do not waste any time; do it as soon as you can.

Great content is all you need.

While having amazing pages is important, you won’t go far without SEO or a marketing plan.

Every link is good.

Having links is awesome, but stay away from the bad ones. Should Google find them, you will lose valuable rankings.

There must be new content all the time.

Quality over quantity. Doing one post per week is more than enough.

Blogs are useless.

Blogs are amazing for news articles in your industry. You can also develop a strong professional profile for yourself. In the long term, blog posts will lead more traffic through search engines as well.

Internal links are useless.

They are vital for user navigation. Without them, you could lose visitors and therefore domain authority too.

Who cares about the mobile versions of websites? They are not important.

Yes, they are. Google will take notice when a website is mobile friendly. Your visitors will also be happier.

Why even bother doing SEO? Who cares?

Organic searches provide slightly more than half of the website visitors. If you forget about doing any SEO, you will probably lose anywhere from 50 to 55 percent of your users. For now, SEO isn’t going anywhere. It will remain as important as ever.

Stay wary of these lies about SEO and proceed with caution.

 

Java Logix can help you learn more about SEO.

Great tips for a successful blog

5 great tips to help you deal with bad online reviews

Receiving bad online reviews from your customers can be a horrible experience. Whether it is your fault or not, there can be some serious consequences. But, there is no need to worry about it. If you follow these simple tips, things might even work out better this way. There is even a chance to improve your reputation. Here are five great tips on how you can deal with bad online reviews.

When using Facebook, Twitter, Google my Business, Yelp, or other professional platforms, there will be cases in which you will receive some bad feedback. Other users will notice it and might lose trust in you. Do not let the negative reviews affect your brand.

While such events feel bad and can harm your reputation, you need to act quickly. You can not only avoid any consequences but even make the most out of the situation. This article will give you some pointers on what to do next.

Here are five tips to help you deal with bad online reviews:

1. You need to make a fast response. Delaying a response or not making one at all will be a sign of unprofessional manners. Potential customers will notice the review and think of it as a bad unsolved case. They will worry the same could happen to them. You need to be quick about it.

2. Show empathy. Some clients are simply mad. It might not be your fault, but they are targeting you. When you respond to their review, mention that you are concerned about them and would love to help resolve any issues.

3. Post your phone number. This way, you will be able to have a direct conversation with the customer, and the chances of fixing the problem will be much higher. Other clients will see you are taking your job seriously.

4. Offer a small compensation. That can always satisfy an unhappy customer. Users who are reading the review will feel safe when using your services because they can expect a compensation if something goes wrong.

5. Do not overdo it. For each bad online review, there are many good ones. Do not draw any additional attention towards any specific case. Just act professional, deal with the issue, and continue with other clients.

 

Never go overboard. This story from 2015 by NBC News is a perfect example of bad online reviews gone bad.

 

Browse our website for more tips and digital marketing services.

Geotagging, Geo-tagging

What is Geotagging?

There are many tools which you can use to improve your online presence. A great way to market your business online and achieve better local rankings would be Geotagging. To simply put it, you will be taking advantage of geography itself.

Basically, when you can tag your content (usually a post, picture, or a video) your geographic location appears along it. Search engines, mapping applications, and devices for GPS then take the information. You could just call it geographical metadata. Google Maps in particular has a huge role to play.

Can Geotagging be useful?

geotagging ottawa seoIt sure can! Geotagging is widely used by social media platforms, news outlets, and many different companies worldwide. It greatly increases the chance of clients discovering you when they run online searches.

Geotagging is great when you want to target potential customers in your region. This will greatly improve your online presence and will help you appear in local searches. Whether you are in charge of a large company or have just one store, Geotagging is sure to attract attention and boost your business.

Another neat marketing option would be the use of Geofencing. It can establish a virtual fence around a given area which would inform your clients or app users when they are passing by. The benefits could be huge, and the possibilities are nearly unlimited.

Can Geotagging be dangerous?

We could say so. There are some dangers to Geotagging. Though companies usually love all the extra attention they get from Geotagging, there are rare cases when this can become problematic. One good example would be when some employees feel that their privacy rights are violated.

AVG has a great guide about the dangers of Geotagging and how to avoid them.

 

If you are looking for more ways to improve your online presence and achieve better search results, Java Logix has a great SEO program.

How to Add Geotagging to your images

SEO-post

A FREE Way to Improve Your Local SEO

One of the best ways I have seen small business owners to improve their ranking on search engines is to claim their online business listings. But once you’ve registered, there’s another important step: manage your online reviews.

Customer reviews not only enhance your company’s reputation with potential customers, they send signals to search engines as well. In a 2015 survey of industry experts conducted by Moz, review signals emerged as one of eight overall categories that influence local search rankings.

What can you do to encourage customers to leave reviews? “Ask people for a review as they leave your office, or as you are leaving an appointment,” said Nick Slettengren, one of the founders of Power Digital Marketing. “If you do not want to be that upfront, you could always follow up via email and ask for a review.”

While positive feedback is great, you should keep an eye on your reviews just in case you need to respond to a negative comment. A bad review might feel discouraging, but it can be an opportunity to show good customer relations by responding graciously. Manta’s Academy course about Reputation Management has some helpful guidelines for responding to reviews (especially negative ones).

To learn more about optimizing your business for local search, download our free guide “Local Search: The New Ways Customers Find Your Business.”

FREE GUIDE

ranking-post

Get Better Local Search Rankings With These 3 Keys

If you offer a service a local market, then improving your visibility on local search is a great way to generate more leads. According to the Pew Research Center, 9 in 10 smartphone owners use their phone to get directions, recommendations or other information related to their location.

In addition to following general best practices for search engine optimization, such as setting up a mobile-friendly website, service providers can implement these local search strategies recommended by Ben Johnson, digital marketing manager at Heritage Anderson Digital Marketing.

Register your business with Google. Filling our your Google Business page is an easy way to boost your local ranking, and there’s an option to list a service area instead of a storefront address.
Include your city in the page title of the main pages of your website along with your business name. “Page titles tell people and search engines what that page is about,” Johnson said. “Associating it with the city you do business in will help with local rankings.”
If you provide services to multiple cities, build a separate landing page for
each major city you serve. “The goal here is to have pages with content pertaining to those cities to help you show up when people in those areas are searching for the services you provide,” Johnson added.

To learn more about optimizing your business for local search, download our free guide “Local Search: The New Ways Customers Find Your Business.”

 

FREE GUIDE

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