How to advertise on LinkedIn?

LinkedIn is the largest professional platform in the world. As one of the main social media websites, it is a leader when it comes to job opportunities and career advancement. Users can register, update personal pages, and begin connecting with other people. Your company also has much to gain, and this is where we come …

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15 lies about SEO

Search Engine Optimization is vital to the success of any company. There is much to gain. Many strategies exist, and you can choose whether to follow them or not. While most have their benefits, some of them could actually harm you. Here are 15 lies about SEO which you should completely ignore. There will be …

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What is Geotagging?

There are many tools which you can use to improve your online presence. A great way to market your business online and achieve better local rankings would be Geotagging. To simply put it, you will be taking advantage of geography itself. Basically, when you can tag your content (usually a post, picture, or a video) …

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A FREE Way to Improve Your Local SEO

One of the best ways I have seen small business owners to improve their ranking on search engines is to claim their online business listings. But once you’ve registered, there’s another important step: manage your online reviews.

Customer reviews not only enhance your company’s reputation with potential customers, they send signals to search engines as well. In a 2015 survey of industry experts conducted by Moz, review signals emerged as one of eight overall categories that influence local search rankings.

What can you do to encourage customers to leave reviews? “Ask people for a review as they leave your office, or as you are leaving an appointment,” said Nick Slettengren, one of the founders of Power Digital Marketing. “If you do not want to be that upfront, you could always follow up via email and ask for a review.”

While positive feedback is great, you should keep an eye on your reviews just in case you need to respond to a negative comment. A bad review might feel discouraging, but it can be an opportunity to show good customer relations by responding graciously. Manta’s Academy course about Reputation Management has some helpful guidelines for responding to reviews (especially negative ones).

To learn more about optimizing your business for local search, download our free guide “Local Search: The New Ways Customers Find Your Business.”

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