lies about SEO

15 lies about SEO

Search Engine Optimization is vital to the success of any company. There is much to gain. Many strategies exist, and you can choose whether to follow them or not. While most have their benefits, some of them could actually harm you. Here are 15 lies about SEO which you should completely ignore.

There will be instant results.

Nope. SEO is a constant process, and you should always stay fresh. Never stop just because everything looks ready.

Getting to page one is enough.

That is not true either. It is awesome being on the first page for search results regarding your industry, but if you leave everything behind, you will begin losing the precious rankings. Always be active because the SEO work is never done.

Older domains take priority in search results.

It does not matter which website is older. The important thing is which one has better content and SEO.

Keyword research is useless.

Doing keyword research is one of the best SEO practices. There are keywords which have a huge search volume, but nobody uses them. Find them and benefit.

Do not bother doing guest posting.

Writing guest posts on niche-related sites can help out both parties. You will gain more visitors and therefore better marketing development.

Only links from government sites count.

While such links are important, they are not the only ones which can bring in traffic. Find high authority websites and begin link building.

Having a lot of links is all that matters.

Quality over quantity. A few great links can go a long way while many low-quality ones will little to help.

SEO is only possible when your website is absolutely ready.

You can begin optimizing your site from the moment you create it. Do not waste any time; do it as soon as you can.

Great content is all you need.

While having amazing pages is important, you won’t go far without SEO or a marketing plan.

Every link is good.

Having links is awesome, but stay away from the bad ones. Should Google find them, you will lose valuable rankings.

There must be new content all the time.

Quality over quantity. Doing one post per week is more than enough.

Blogs are useless.

Blogs are amazing for news articles in your industry. You can also develop a strong professional profile for yourself. In the long term, blog posts will lead more traffic through search engines as well.

Internal links are useless.

They are vital for user navigation. Without them, you could lose visitors and therefore domain authority too.

Who cares about the mobile versions of websites? They are not important.

Yes, they are. Google will take notice when a website is mobile friendly. Your visitors will also be happier.

Why even bother doing SEO? Who cares?

Organic searches provide slightly more than half of the website visitors. If you forget about doing any SEO, you will probably lose anywhere from 50 to 55 percent of your users. For now, SEO isn’t going anywhere. It will remain as important as ever.

Stay wary of these lies about SEO and proceed with caution.

 

Java Logix can help you learn more about SEO.

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5 great tips to help you deal with bad online reviews

Receiving bad online reviews from your customers can be a horrible experience. Whether it is your fault or not, there can be some serious consequences. But, there is no need to worry about it. If you follow these simple tips, things might even work out better this way. There is even a chance to improve your reputation. Here are five great tips on how you can deal with bad online reviews.

When using Facebook, Twitter, Google my Business, Yelp, or other professional platforms, there will be cases in which you will receive some bad feedback. Other users will notice it and might lose trust in you. Do not let the negative reviews affect your brand.

While such events feel bad and can harm your reputation, you need to act quickly. You can not only avoid any consequences but even make the most out of the situation. This article will give you some pointers on what to do next.

Here are five tips to help you deal with bad online reviews:

1. You need to make a fast response. Delaying a response or not making one at all will be a sign of unprofessional manners. Potential customers will notice the review and think of it as a bad unsolved case. They will worry the same could happen to them. You need to be quick about it.

2. Show empathy. Some clients are simply mad. It might not be your fault, but they are targeting you. When you respond to their review, mention that you are concerned about them and would love to help resolve any issues.

3. Post your phone number. This way, you will be able to have a direct conversation with the customer, and the chances of fixing the problem will be much higher. Other clients will see you are taking your job seriously.

4. Offer a small compensation. That can always satisfy an unhappy customer. Users who are reading the review will feel safe when using your services because they can expect a compensation if something goes wrong.

5. Do not overdo it. For each bad online review, there are many good ones. Do not draw any additional attention towards any specific case. Just act professional, deal with the issue, and continue with other clients.

 

Never go overboard. This story from 2015 by NBC News is a perfect example of bad online reviews gone bad.

 

Browse our website for more tips and digital marketing services.

Geotagging, Geo-tagging

What is Geotagging?

There are many tools which you can use to improve your online presence. A great way to market your business online and achieve better local rankings would be Geotagging. To simply put it, you will be taking advantage of geography itself.

Basically, when you can tag your content (usually a post, picture, or a video) your geographic location appears along it. Search engines, mapping applications, and devices for GPS then take the information. You could just call it geographical metadata.

Can Geotagging be useful?

geotagging ottawa seoIt sure can! Geotagging is widely used by social media platforms, news outlets, and many different companies worldwide. It greatly increases the chance of clients discovering you when they run online searches.

Geotagging is great when you want to target potential customers in your region. This will greatly improve your online presence and will help you appear in local searches. Whether you are in charge of a large company or have just one store, Geotagging is sure to attract attention and boost your business.

Another neat marketing option would be the use of Geofencing. It can establish a virtual fence around a given area which would inform your clients or app users when they are passing by. The benefits could be huge, and the possibilities are nearly unlimited.

Can Geotagging be dangerous?

We could say so. There are some dangers to Geotagging. Though companies usually love all the extra attention they get from Geotagging, there are rare cases when this can become problematic. One good example would be when some employees feel that their privacy rights are violated.

AVG has a great guide about the dangers of Geotagging and how to avoid them.

 

If you are looking for more ways to improve your online presence and achieve better search results, Java Logix has a great SEO program.

How to Add Geotagging to your images

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A FREE Way to Improve Your Local SEO

One of the best ways I have seen small business owners to improve their ranking on search engines is to claim their online business listings. But once you’ve registered, there’s another important step: manage your online reviews.

Customer reviews not only enhance your company’s reputation with potential customers, they send signals to search engines as well. In a 2015 survey of industry experts conducted by Moz, review signals emerged as one of eight overall categories that influence local search rankings.

What can you do to encourage customers to leave reviews? “Ask people for a review as they leave your office, or as you are leaving an appointment,” said Nick Slettengren, one of the founders of Power Digital Marketing. “If you do not want to be that upfront, you could always follow up via email and ask for a review.”

While positive feedback is great, you should keep an eye on your reviews just in case you need to respond to a negative comment. A bad review might feel discouraging, but it can be an opportunity to show good customer relations by responding graciously. Manta’s Academy course about Reputation Management has some helpful guidelines for responding to reviews (especially negative ones).

To learn more about optimizing your business for local search, download our free guide “Local Search: The New Ways Customers Find Your Business.”

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Get Better Local Search Rankings With These 3 Keys

If you offer a service a local market, then improving your visibility on local search is a great way to generate more leads. According to the Pew Research Center, 9 in 10 smartphone owners use their phone to get directions, recommendations or other information related to their location.

In addition to following general best practices for search engine optimization, such as setting up a mobile-friendly website, service providers can implement these local search strategies recommended by Ben Johnson, digital marketing manager at Heritage Anderson Digital Marketing.

Register your business with Google. Filling our your Google Business page is an easy way to boost your local ranking, and there’s an option to list a service area instead of a storefront address.
Include your city in the page title of the main pages of your website along with your business name. “Page titles tell people and search engines what that page is about,” Johnson said. “Associating it with the city you do business in will help with local rankings.”
If you provide services to multiple cities, build a separate landing page for
each major city you serve. “The goal here is to have pages with content pertaining to those cities to help you show up when people in those areas are searching for the services you provide,” Johnson added.

To learn more about optimizing your business for local search, download our free guide “Local Search: The New Ways Customers Find Your Business.”

 

FREE GUIDE

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