Geotagging, Geo-tagging

What is Geotagging?

There are many tools which you can use to improve your online presence. A great way to market your business online and achieve better local rankings would be Geotagging. To simply put it, you will be taking advantage of geography itself.

Basically, when you can tag your content (usually a post, picture, or a video) your geographic location appears along it. Search engines, mapping applications, and devices for GPS then take the information. You could just call it geographical metadata.

Can Geotagging be useful?

geotagging ottawa seoIt sure can! Geotagging is widely used by social media platforms, news outlets, and many different companies worldwide. It greatly increases the chance of clients discovering you when they run online searches.

Geotagging is great when you want to target potential customers in your region. This will greatly improve your online presence and will help you appear in local searches. Whether you are in charge of a large company or have just one store, Geotagging is sure to attract attention and boost your business.

Another neat marketing option would be the use of Geofencing. It can establish a virtual fence around a given area which would inform your clients or app users when they are passing by. The benefits could be huge, and the possibilities are nearly unlimited.

Can Geotagging be dangerous?

We could say so. There are some dangers to Geotagging. Though companies usually love all the extra attention they get from Geotagging, there are rare cases when this can become problematic. One good example would be when some employees feel that their privacy rights are violated.

AVG has a great guide about the dangers of Geotagging and how to avoid them.

 

If you are looking for more ways to improve your online presence and achieve better search results, Java Logix has a great SEO program.

How to Add Geotagging to your images

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A FREE Way to Improve Your Local SEO

One of the best ways I have seen small business owners to improve their ranking on search engines is to claim their online business listings. But once you’ve registered, there’s another important step: manage your online reviews.

Customer reviews not only enhance your company’s reputation with potential customers, they send signals to search engines as well. In a 2015 survey of industry experts conducted by Moz, review signals emerged as one of eight overall categories that influence local search rankings.

What can you do to encourage customers to leave reviews? “Ask people for a review as they leave your office, or as you are leaving an appointment,” said Nick Slettengren, one of the founders of Power Digital Marketing. “If you do not want to be that upfront, you could always follow up via email and ask for a review.”

While positive feedback is great, you should keep an eye on your reviews just in case you need to respond to a negative comment. A bad review might feel discouraging, but it can be an opportunity to show good customer relations by responding graciously. Manta’s Academy course about Reputation Management has some helpful guidelines for responding to reviews (especially negative ones).

To learn more about optimizing your business for local search, download our free guide “Local Search: The New Ways Customers Find Your Business.”

FREE GUIDE

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Get Better Local Search Rankings With These 3 Keys

If you offer a service a local market, then improving your visibility on local search is a great way to generate more leads. According to the Pew Research Center, 9 in 10 smartphone owners use their phone to get directions, recommendations or other information related to their location.

In addition to following general best practices for search engine optimization, such as setting up a mobile-friendly website, service providers can implement these local search strategies recommended by Ben Johnson, digital marketing manager at Heritage Anderson Digital Marketing.

Register your business with Google. Filling our your Google Business page is an easy way to boost your local ranking, and there’s an option to list a service area instead of a storefront address.
Include your city in the page title of the main pages of your website along with your business name. “Page titles tell people and search engines what that page is about,” Johnson said. “Associating it with the city you do business in will help with local rankings.”
If you provide services to multiple cities, build a separate landing page for
each major city you serve. “The goal here is to have pages with content pertaining to those cities to help you show up when people in those areas are searching for the services you provide,” Johnson added.

To learn more about optimizing your business for local search, download our free guide “Local Search: The New Ways Customers Find Your Business.”

 

FREE GUIDE