People use search engines when they want to discover new companies or retailers. If you want to attract attention and generate more leads, you will have to do some work. More specifically, search engine optimization. With a good strategy, your website will rise in ranks and become more competitive. The article will give you five amazing SEO tricks for more leads and sales.
It is important to note Google is vital to your marketing strategy. Even if you are using other advertising channels, the greatest benefits arrive through SEO. Do not waste time and efforts into unproductive campaigns. Instead, focus on what truly counts.
With a good strategy in mind and the necessary preparations, you will be able to develop and achieve greater results than ever before.
The five useful SEO tricks for more leads are:
Website Design. You need to make sure your website has good navigation, is easy to use, and mobile friendly. All these features attract more visitors and help your existing clients. Google will notice your efforts and award you with a higher domain authority. After all, readability and ease of use are essential to every website.
Keyword Research. You must focus on this one. Do research and learn what your clients are seeking. Then optimize your website. Some keywords are awesome and have high search volume. At the same time, nobody is using them. The benefit of finding them can be huge. Optimize and begin generating leads.
Neil Patel recently made a great video regarding keyword research. Watch is to learn even more useful tips:
You need to promote your website with blog posts. Being active is very important. It is a sign of trust. Blogs can also be very informative. You can then optimize them with good keywords to attract more leads. Both Google and your customers will reward you.
Link Building. If you want to get more exposure, there is one great way. Get your name out there by creating connections other websites which link back to you. You can do this by guest posting, collaborations, or charity funds.
Social Media. Make sure to create business accounts on Facebook, Twitter, Yelp, or LinkedIn. These are the best examples. There can be many others depending on your industry. Post regularly, and always add links. Send email newsletters or surveys.
For more tips and useful information regarding search engine optimization, you can read our blog. If you need help with your marketing campaigns, we have an amazing program. Java Logix is your trusted partner in Ottawa and Toronto.
Search Engine Optimization is vital to the success of any company. There is much to gain. Many strategies exist, and you can choose whether to follow them or not. While most have their benefits, some of them could actually harm you. Here are 15 lies about SEO which you should completely ignore.
There will be instant results.
Nope. SEO is a constant process, and you should always stay fresh. Never stop just because everything looks ready.
Getting to page one is enough.
That is not true either. It is awesome being on the first page for search results regarding your industry, but if you leave everything behind, you will begin losing the precious rankings. Always be active because the SEO work is never done.
Older domains take priority in search results.
It does not matter which website is older. The important thing is which one has better content and SEO.
Keyword research is useless.
Doing keyword research is one of the best SEO practices. There are keywords which have a huge search volume, but nobody uses them. Find them and benefit.
Do not bother doing guest posting.
Writing guest posts on niche-related sites can help out both parties. You will gain more visitors and therefore better marketing development.
Only links from government sites count.
While such links are important, they are not the only ones which can bring in traffic. Find high authority websites and begin link building.
Having a lot of links is all that matters.
Quality over quantity. A few great links can go a long way while many low-quality ones will little to help.
SEO is only possible when your website is absolutely ready.
You can begin optimizing your site from the moment you create it. Do not waste any time; do it as soon as you can.
Great content is all you need.
While having amazing pages is important, you won’t go far without SEO or a marketing plan.
Every link is good.
Having links is awesome, but stay away from the bad ones. Should Google find them, you will lose valuable rankings.
There must be new content all the time.
Quality over quantity. Doing one post per week is more than enough.
Blogs are useless.
Blogs are amazing for news articles in your industry. You can also develop a strong professional profile for yourself. In the long term, blog posts will lead more traffic through search engines as well.
Internal links are useless.
They are vital for user navigation. Without them, you could lose visitors and therefore domain authority too.
Who cares about the mobile versions of websites? They are not important.
Yes, they are. Google will take notice when a website is mobile friendly. Your visitors will also be happier.
Why even bother doing SEO? Who cares?
Organic searches provide slightly more than half of the website visitors. If you forget about doing any SEO, you will probably lose anywhere from 50 to 55 percent of your users. For now, SEO isn’t going anywhere. It will remain as important as ever.
Stay wary of these lies about SEO and proceed with caution.
Adding your small business information to Google My Business [GMB] can automatically put your company location on Google Maps.
Ever wondered how local businesses pop up on Google Maps? What’s the process to add your business, so customers can find you on their smartphones and computers?
It’s actually pretty easy—and free! Well, it will cost you a couple of minutes that’s all.
You can quickly get your business on Google Maps via your Google My Business profile.
Google My Business is Google’s listings tool that allows you to manage your company’s full Google presence one dashboard.
You will be able to do things like:
Edit hours of operation and company information
Respond to online reviews
Run local ads
Create and manage a simple webpage
View actionable insights about visitors
Once you claim your business’s listing, any information you enter into your Google My Business profile is automatically posted to the search engine as well as Google’s other sites and tools like Google Maps and Google+. There’s no need to juggle separate profiles or logins.
To get your business on Google Maps—and help it be more visible when potential customers are searching for businesses in their area—follow these steps:
1. Claim your free Google My Business listing.
Check first to make sure you don’t already have existing profiles, or that someone else hasn’t wrongly claimed your listing.
2. Populate your profile with information about your location.
You’ll rank higher in local search if you include tidbits like what street, neighbourhood and city you’re located in. Spend some time to select your business category and include info about your products or services.
3. Encourage your customers to give reviews.
Businesses with lots of positive Google reviews not only often rank higher in local search but also have a higher click-through rate. Reviews are a great help to searchers when deciding which business to choose when they’re looking for nearby products and services.
For more on these and other Google My Business basics, feel free to contact us.
When it comes to setting a social media budget, there’s no one-size-fits-all answer. However, these tips will help you understand the true cost of social media marketing and how much to spend on your business.
Social media plays two key roles in most small businesses who leverage it correctly: an advertising channel to get the word out about your business and your promotions, secondly it’s a great way to provide enhanced customer service. Most business owners are now aware that social media is becoming more of a pay-to-play form of advertising than it was a few shorts years ago. But how much do you need to spend in order to succeed?
That’s a common question, and I will try to help you set your business’ social media budget.
Let’s face it, social media marketing can be free or cost millions of dollars and the cost of social media marketing varies widely depending on needs, budget, objectives and business goals. For most small businesses it’s not likely that a small business would have to spend a lot, but you should closely monitor your marketing budget to make sure you’re getting the most bang for a few bucks. I recommend you set your business goals and budget before starting to do social media marketing and review your return on ad spend regularly. As in any form of online marketing, it is most important to have the necessary conversion tracking in place to measure your success.
Social media marketing has two potential costs: hard costs (dollars spent) and soft costs (time spent by staff). I recommend starting off with as little as $5 a day promoting posts on platforms like Facebook, Instagram, or LinkedIn but don’t forget all the time you spend interacting with followers and responding to customer comments—those hours can add up.
When calculating costs, it’s important to first determine who will be responsible for publishing content, and who will be responsible for handling the ongoing communication with your audience. Track not only the advertising dollars spent promoting your content but also the labour cost of associated doing social media yourself.
If your business is new or cash flow is tight then I recommend budgeting wisely and try to do as much as possible yourself. Your time will soon become more valuable and you will be able to consider outsourcing either all of your social media marketing or at least the time-consuming content curation to an expert like Java Logix.
Lastly, do not spend a lot until you know what’s working. Get on a regular schedule posting content to your social media profiles you will see what your audiences engage with and do more of that. Start small, make some tweaks, and go from there, if a promoted post performs well, invest more money in it. If another post doesn’t do well, try promoting something else. Even big brands with lots of expertise, switch things up and use trial and error to find the best results, whether with an ad or the audience targeting.
Follow These 2018 Website Trends To Dominate Your Competitors
Having a secure website is no longer negotiable. It’s what Google wants. It’s what your customers want. By getting an SSL certificate and switching to HTTPS, you will also enjoy a boost in search rankings. It will also improve consumer confidence in your website and brand. Google Chrome is the world’s most popular browser with a 58% market share, recently rolled out an update to actively warn customers that your site isn’t secure. Unless you can afford to lose at least 58% of your customers, you need HTTPS.
Is your website still not mobile friendly (test it here)? This too is not negotiable. Mobile is the not the future of the internet. Mobile is the present, and you need to be mobile friendly right now. Google has already rolled out its mobile-first algorithm. Mobile-friendly websites rank better. More importantly, they convert better. With over 50% of Google searches coming from mobile devices, you have to be mobile friendly. The best solution? A responsive website.
ANALYTICS & CONVERSION TRACKING
Do you know who’s visiting your website? One of the reasons why online marketing is so powerful is because it is predictable, measurable and scalable. We’re not talking about installing Google Analytics and then checking the limited demographic information available. We’re talking about finding out which visitors actually convert to customers on your site. With conversion tracking, you can set specific actions you want visitors to make and optimize your site to convert more of them into. You can use this information to take a proactive sales approach rather than waiting for them to call you.
Are you using Google AdWords or Adwords Express? What about Facebook or LinkedIn ads? If you’re not, you should be; a modest investment can yield valuable insights into your target audience and buyer intent. You might think that AdWords costs too much (why pay for clicks when I can get them for free) or that your customers don’t use social media. But I implore you to test a more data-driven conclusion. A properly optimized AdWords campaign makes you a lot more money than it costs, and your customers are using social media on a daily basis. No matter what you may have heard, social media ads do work. If you’re already advertising through AdWords and social media channels, then think about how you can optimize your ad spend or expand your reach. Maybe you haven’t invested in display ads or remarketing yet. If that’s the case, you’re missing out on some highly effective ways to grow your business.
AN UPDATED WEBSITE
If it’s been more than a couple years since your current website launched, then it’s most likely time to start planning the new one. Yes, it is a big expense. But it’s a necessary one and the hidden cost of lost conversions and customer experience outweighs the expense. Technology changes rapidly, as do design trends, so even a site that’s only two or three years old can look incredibly outdated. Customers are less likely to buy from an outdated site. That means they’ll be more likely to buy from your competitor who recently updated their site.
Some of these are quick and relatively inexpensive fixes. Some of them are urgent. All of them are investments that will pay off quickly. Make 2018 the year of the new and improved website—the website your business deserves.
As a new entrepreneur, you have big dreams. You want the entire world to know your products and services are available to everyone.
You easily blow your marketing budget trying to attract the world to your products and services, only to find that you’ve overspent your money and you don’t have any new customers to show for it.
It’s hard to get noticed in this clutter filled world, but attempting to reach everybody with your product or service is not only inefficient, it’s also very expensive. That’s why it’s important to narrowly define your target customer and meet them where they are.
Russell Brunson uses the analogy of fishing which describes this well in his book DOTCOM SECRETS.
Who are my ideal customers? (Use demographics such as age, annual income and education level. Use psychographic information such as behaviours, hobbies and values.)
What are their pain points? (Efficiency, ease of use, time, etc.)
Why should they buy from me (and not my competitor)?
What are their most common objections to doing business with me? (Cost, time, etc.)
Who is NOT my target customer? (It is also important to identify who is not your target customer, e.g., is there an age restriction, maybe financial or location limitation etc.)
Let’s Build Your Target Customer
Many advertising platforms like Facebook and Google allow you to target customers based on the demographics and psychographics data they can collect from their users.
Demographics: the average or typical characteristics of your target market.
Psychographics: what motivates them to take action.
Here are some of the more commonly used ones:
Age: how old is my ideal customer?
Children: does my ideal customer have children? How many? How old are they?
Region: are my ideal customers located in a particular region, country, province/state or city?
Sex: what gender is my ideal customer?
Marital Status: Is my ideal client married, single, divorced etc?
Education: How much schooling did my ideal customer obtain; high school, college, university?
Values: what values do they share; family, business, success etc.
Income: How much does my ideal client earn? What is their net worth?
Hobbies: Do they have any hobbies e.g., fishing, sports, music, etc.
Your ideal customer is someone who satisfies their exact needs or wants to buy the product/service you offer.
Identifying your ideal customer can seem like a daunting and sometimes overwhelming task. The reality is that most entrepreneurs aren’t clear about their ideal customer. For this reason, they waste a lot of time and money trying to sell their product to people who aren’t good potential customers. Identifying your ideal customer and advertising where they will notice your brand is an important step in growing and improving your business. The process doesn’t need to be overly complicated; download our free worksheet to help you. Follow this plan and you’re well on your way to not only reaching new customers—but the right ones.
You’ve probably heard that “You Need A Website For Your Business” and while that is true it’s so 2008. Having a website is just a part of the puzzle, a foundational part — but you need to have more than just a website in order to have people know, like & trust you enough to do business with you.
What is an Online Sales Funnel?
Your online sales funnel is the process your potential website visitors go through when they turn from your visitors out on the internet into paying customers.
“From the girl walking in the street to the other girl walking into your coffee shop to buy.”
Think of it like a traditional sales process, where the term sales funnel comes from the visual representation of narrowing a broader audience into actual customers similar to what a funnel looks like. It’s like having a 24/7 salesperson working for guiding potential customers through the sales process on autopilot.
This staged process is summarized below:
Awareness – the customer is aware of the existence of your product or service
Interest – actively expressing an interest in one of your offers
Desire – aspiring to a particular brand or product
Action – taking the next step towards purchasing the chosen product
Should You Have A Funnel?
Just like a traditional brick & mortar business would have trained salespeople, your website should have a purchase funnel to guide visitors to your desired goal.
An empty storefront with no salesperson will probably only at best convert a very small percentage of people who walk-in. Your website without a funnel will most likely only convert a small percentage of visitors.
If you are actively trying to grow your business or investing in marketing your business through your website this could be the difference between a positive return on your investment versus a loss.
What Makes Up A Funnel?
In the digital world, this can be as simple as a click to call button or a form submission. These are great for hot leads. An emergency plumber site for example probably does not need much more than that to convert lots of website visitors. However, if your product isn’t as time-sensitive or your visitor is a warm-lead then having just one funnel will leave lots of money on the table.
This is where slightly more complex funnels come into play. Say for example you are advertising on social media or other paid advertising platforms like Google but not getting a good enough return on your investment for it to be sustainable. It’s most likely because you don’t have a good sales funnel.
A good online sales funnel will have at a minimum:
A Traffic Source: whether you choose word-of-mouth, blogging, social media marketing, SEO, pay-per-click marketing or a combination of these, you will need visitors to your website. Another great traffic source is through retargeting where you try to get previous visitors back to your website. Get my 303 traffic sources here.
Lead Magnet: A lead magnet is an incentive, a compelling offer to your prospective customers in exchange for their contact details mainly their email address. Examples of lead offers include pdfs, checklists, whitepapers, video, report, a discount, a free trial, an entry to a contest or an e-book.
Thank You Page: the main purpose of a thank you page is to measure conversions and see which traffic sources brought you the most amount of visitors and who completed your desired actions.
Some funnels can get a lot more thought out but I recommend starting simple and build from there. This is what one of our current sales funnels blueprints look like.
This way growing your business becomes a science; analyze your data to see where you should spend more time and money.
I hope you found this helpful. Feel free to leave me your comment below. Now I know that there are technical aspects of building out a funnel that may make it intimidating but you shouldn’t let that stand in the way of you growing your business.
The meta description is basically a small summary of a given web page. There are two main goals – to inform your clients and give Google something to work with. It is very important to optimize your meta description, so it will bring more traffic towards your website.
Once your business site is working, you need to begin optimizing it. There are many different ways you could go on about that. You can focus on local searches, or obtain better results within a given niche. Whatever the direction is, you really need good and strong meta descriptions to support your page.
Be wary when writing anything. There are two things to keep in mind when setting up your meta description. You need to be consistent and do frequent posts.
A video from Google Webmasters gives a good explanation of how meta descriptions work.
How do you use the meta description wisely?
Add in the most important keywords. They are what people are searching for, and so it Google.
You need to be precise. Add in important details about your company, and explain what it does. Do not generalize. It is very important to stand out. So be very specific about your location, exact services, and what customers you serve.
Last but not least, you need to keep it short and simple. A good length would be between 145 and 165. If you make it too short, you will miss out on some potential exposure. But if the meta description is too long, people will not be able to read it all and will remain confused. What you need to do is add in as much information as possible without going overboard with a lot of texts.
If you are following all these tips, your small brand will surely begin to grow, attract more visitors, and of course – more potential clients.
If you are looking for more ways to improve your online presence and achieve better search results, Java Logix has a great SEO program. We are a 100 percent affordable SEO company. Just sit back and relax. The results will be astonishing.
In a way, dentistry is a unique field. That is so because there is true competition here. There is no such thing as sloppy work. And there is no room for mistakes. Patients will search for someone who can help them without any complications arising. After all, their dental health is at stake. This is where dentist marketing on the internet comes in handy and you should be taking notes.
The importance of having a strategy for internet marketing
There are a number of ways you can improve your online presence. It is out of the question that a well-maintained website could be a huge boost to your business. When you add an active blog to it, the groundwork will be set. Having a strong online presence will surely help out in the long-term and bring more patients to you.
However, while having more leads is always nice, how do you prove you are truly good? So what if your skills are unquestionable? Lacking a strategy for internet marketing will only benefit the competition.
And be sure about it. The competition within the dental field is not only huge but also understands the fundamentals of internet marketing. Not taking any action can only result in a slow decline. But taking action has its risks too. Online marketing is complicated, and making the wrong choices can have negative effects on your business.
As a dentist, it is not your job to spend too much time concerning yourself with internet marketing. Instead, you can hire an SEO company or a single expert.
If you are an established professional, yet lack a good online presence, but wish to improve it, then this is exactly what you are searching for. Java Logix can offer everything you need.
It was mentioned earlier, that internet marketing is complicated. But that should not stop you. The benefits are huge. So here are 10 examples of what you can do to greatly improve your online presence.
1. Using review websites.
A great way for you to start building an online presence would be to visit Yelp. This website is seen by some as “mandatory” for small and medium businesses. And for good reason – it offers excellent opportunities for business owners around the world to make a name for themselves. Yelp also helps clients, by giving them valuable information.
Another great option would be Google My Business. It might just be the single most effective way for you to set up a healthy online presence. There are also a number of other websites who offer services related to internet marketing or guides such as Manta.
One thing must always be taken into consideration when using such review websites. Clients can leave reviews. While this can give legitimacy to your business and help build trust with potential patients in the future, it can also stain your reputation.
You must always make sure to act accordingly on the situation. No matter how good you are, and how well you perform, there will always be a bad review. It should be considered as inevitable. When it occurs, never respond with anger. Instead, be constructive and careful because other clients are reading and judging whether to use your services or not.
2. Search engine optimization.
If you go on and hire an internet marketing company, they will recommend you to focus heavily on SEO. And that is a must if you are to achieve success. You must optimize your website towards Google and its search engine.
Google takes many small details into consideration when reviewing your website. Things like activity, uniqueness, keywords, meta descriptions, mobile accessibility and much more are all of great value. Your goals are to make sure everything is adjusted for. If Google views your website as “positive” and “friendly,” you will rank higher in searches and attract more traffic and potential customers.
3. Create a strong local presence.
The next step in the process would be to focus mainly on achieving results within your region. Since most patients are likely to live near you, the website must be concentrated and made easily accessible specifically for them.
Google My Business offers just that. With its help, you can make yourself visible to people within your region. This will draw attention and help your business grow.
Once you have achieved great results in local online presence, the next step would be to expand and cover nearby cities. This will add up and eventually leave you in a powerful position.
4. Maintain an active blog.
Having an active blog is essential. Visitors to your website will consider the activity as a sign of a healthy business. They will often think that since your blog is active that would mean the business is going forward and can be trusted.
Google especially would be happy to list your content if it’s fresh and well-written. Always make sure it is optimized and have the potential to rank high in search results.
5. Promote your blog.
Writing articles simply won’t do. You need something more than that. When online searches occur, one specific thing holds great value. And that would be how many people are actually reading, commenting, or sharing your blog posts.
This is a rough journey that you must pass if you want to improve your online presence. If your website is new, the number of visitors will be very small. Google will take that into consideration and give you a low rank. It will be hard at first. But by slowly growing and attracting more and more visitors, you will notice acceleration.
One more thing you can do in this situation would be to build reliable backlinks. They are basically links from other websites that point to you. If the links are well placed, preferably in well-established blogs, you will gain a lot of traffic. Just make sure they are posted in sites which are related to the dental industry.
6. Make use of Google AdWords.
As a dentist, you will have to try and reach out to potential customers. Google AdWords is a great way to do so. But the risks are many. Since the competition is also using this method, the odds are stacked against you. It is hard to compete against people who spend tens of thousands of dollars per month, but not spending any money yourself won’t do either. It is up to you and the SEO company to find a balance – do not waste any money, but achieve good advertising results.
You need to focus on specific keywords. Your internet marketing plan should focus on the words “dentist” above all. Be sure to check out the full list of tutorials at AdWords:
7. Communicate with your partners.
There won’t be any progress without communications. When you hire a company to lead your internet marketing, always offer detailed requirements. Make sure you work closely and focus on the best possible strategy. Building trust is important for your dental business. You will still need to oversee the activities and make sure they are on par with the agreements.
8. Maintain a positive sales funnel.
What exactly is a “sales funnel”? Well, basically it is the process starting when a customer first engages with you until they make a decision whether to buy your products/services or not. In the dental field, things aren’t as simple as that. A patient can’t just demand a refund and forget what happened. As a dentist, your responsibilities are not only attracting customers but delivering the best possible service you can.
9. When writing blog posts, be short and simple.
But also make sure you are providing the needed information. When it comes to internet marketing, dentists are some of the people with the most unique content out there. Use that to your advantage but always make sure you are not confusing the patients.
10. Keep a track of your website’s traffic.
Observe how your website develops and plan your next steps. The SEO company you hired should be well aware of the important details. Some of them include:
As a dentist who wants to create a healthy online presence, you must focus on internet marketing. You must constantly improve and take advantage of the new trends. Otherwise, you will fall behind. The competition in the dental industry is huge; both on a local and international scale. The decisions you make today could be the difference between success and failure.