What are backlinks?
When it comes to SEO, one of the most important tools at your disposal is the use of backlinks. They can help your website rank higher and attract more traffic.
So, what exactly are backlinks? Basically, they are links located on other sites that redirect the users back to you. Sounds simple enough, but how do you benefit from them, and what are the potential consequences?
It all comes down to references. If you receive good reviews from other websites, your “online image” will improve. Users will have more trust in you. The chances of appearing in Google searches will become higher. Over time, your site’s authority will rise.
Just how good can backlinks be for your website?
They can be considered as proof of good quality. If high authority sites are linking back to you, the boost it traffic can be huge. It will definitely improve your search engine standing. Google actually uses backlinks as a way to measure a given website’s quality. Their role in search engine ranking is significant.
It is important for your business or blog to have connections with others. By doing this, you can become a part of a larger network and have access to different perks. Your visitors will have more to see and gain by using your services.
Over the years, many small websites or blogs gained a huge boost in popularity because a high authority website mentioned them.
Your blog can directly benefit from backlinks and there are many good ways to do so.
One popular option is “guest blogging.” The idea behind it is to post articles on other sites and hope it attracts some of their users. Usually, you do it for free, but sometimes you can get paid for it. There are many blogs or even large media that offer guest posting. Before doing any of this, you need to make sure those sites are both relevant and are specialized in the same niche as you.
You can join or support different events. This can be done by becoming a sponsor, or offering your services, or directly participating. Your merits will bring you self-confidence and create a strong bond with the participants.
Another option would be to collaborate with other websites or YouTube channels. Together, you can achieve great results, successfully finish any projects, and help each other by using backlinks.
A video from Google Webmasters explains more about the future of using backlinks.
Can backlinks be dangerous?
They sure can!
If the backlinks are coming from sites that are not related to you, this will cause confusion among the users. The created distrust can drive away potential visitors and even the already-existing ones.
Having backlinks in suspicious or harmful sites can even get you in trouble. They will probably have a bad search engine ranking and cooperating with them can cut your own. A common misuse of backlinks could be to mention your website but redirect somewhere else. This could even lead to investigations against you and damage your reputation. Deal with dangerous backlinks as you would with any malware – delete.
Link building and general search engine optimization are some of the services we offer.