advertise on LinkedIn

How to advertise on LinkedIn?

LinkedIn is the largest professional platform in the world. As one of the main social media websites, it is a leader when it comes to job opportunities and career advancement. Users can register, update personal pages, and begin connecting with other people. Your company also has much to gain, and this is where we come in to help. What this article will cover is one specific topic – how to effectively advertise on LinkedIn. By doing it correctly, you will draw more leads for your business and find potential new partners.

Advert types

advertising on LinkedIn

There are a number of ad types to choose on LinkedIn:

  • Sponsored content. It allows you to connect with other people on the platform by delivering your marketing messages
  • Sponsored inmail. With it, you have the option to customize your messages
  • Text Ads. They are either pay-per-click or pay-per-impression. There are four types: horizontal, long, square, and tall

Once you choose a type, you will have the option to target your audience.

Targeting options

advertising on LinkedIn

You can pick up to two options from every type. Most of them aren’t mandatory, but make sure to take your time and go through everything. Choosing wisely will greatly lower your search results while ensuring the right people receive your marketing message.

Location

It is the only mandatory option. You are free to choose any place, and LinkedIn will only show your ads to users from that specific location. By using their IP addresses, the website will always know who should have access to your ads.

Company names

You can target people working for specific brands. The options are four:

  • Past employees
  • Current employees
  • Both
  • Past, but not current

Target an industry

You have the chance to target users from specific industries. This way, you will have access to both potential customers and employees with the right talents and skills for your business. Here is the list of industries along with some notable examples (note: the full list is way longer, and you can always see it on LinkedIn):

  • Agriculture (farming, fishery, dairy, ranching)
  • Arts (music, design, museums, photography, writing, editing, animation, videos)
  • Consumer goods (real estate, furniture, cosmetics, wine and spirits, electronics, food, containers, sports accessories)
  • Construction (glass, building materials, commercial real estate, construction, architecture, planning)
  • Corporate services (import and export, human resources, professional training, public relations, outsourcing, offshoring, events, security, marketing, advertising, logistics, market research)
  • Finance (investment management, banking, insurance, venture capital)
  • Government (judiciary, international affairs, telecommunications, defense, space programs, military, research, trade, law enforcement)
  • Tech (space programs, software, aviation, computer security, pharmaceuticals, internet, hardware)
  • Legal (legislative office, judiciary, law practice)
  • Manufacturing (consumer electronics, shipbuilding, automotive, furniture, renewable products, chemicals, energy, containers, plastic, wine and spirits, consumer goods, business supplies and equipment, textiles)
  • Media (fine art, publishing, libraries, entertainment, museums, marketing, computer games, newspapers, information services, online media, writing and editing, photography)
  • Healthcare (biotechnology, hospital and healthcare, medical practice, health, wellness, mental health, medical devices)
  • Organizations (consumer services, renewable products, organizations of different types, individual and family services, e-learning)
  • Travel and tourism (libraries, hospitality, museums, leisure, computer games, food, entertainment, gambling and casinos, music, drinks, restaurants, events, sports, writing, editing)
  • Services (food production, environment services, security and investigation, information, event organizing, consumer services and protection, translation and localization, travel, tourism)
  • Transportation (maritime, international trade, hospitality, logistics and supply chain, airlines, warehousing, import, export)

Next on the list is the company size.

advertising on LinkedIn

You can target people depending on the size of the company they work for. The number of employees can be:

  • Self-employed
  • 1-10
  • 11-50
  • 51-200
  • 201-500
  • 501-1,000
  • 1,001-5,000
  • 5,001-10,000
  • More than 10,000 employees

Job Function

advertising on LinkedIn

You are now able to pick different types of activities. They depend on what the people do at their jobs. Some (but not all) of your options are:

  • Accounting
  • Arts and design
  • Business development
  • Consulting
  • Education
  • Entrepreneurship
  • Finance
  • Marketing
  • Real estate
  • Research
  • Sales

Job seniority

You can target people depending on their influence. Here, you have nine options to choose from:

  • Unpaid
  • Owner
  • Training
  • Entry
  • Senior
  • Manager
  • Director
  • VP
  • CXO

Education

advertising on LinkedIn

If you want to reach a specific audience, it is crucial to know where they went to school. You have three types of options here:

  • The fields of study
  • You can choose any of these degrees: associates, bachelors, masters, Ph.D., MD, JP, PharmD, EdD
  • You can also target people by the skills they listed on their profiles

Groups

You will be able to separate users by their gender, age, or LinkedIn communities. Such functions are of good use if you are searching for specific people.

Years of experience

We have another great feature. It is important to note, LinkedIn does not include gaps in employment, and overlapping positions do not count twice.

Audience

advertising on LinkedIn

The match audience feature allows you to search people who have seen your company’s site, are a part of your contacts, or are the decision makers in their own firms.

The final step would be to decide on the size of your audience. LinkedIn will give you a few pointers and a number it thinks would work out for you. Do not be too specific with searching people, as the overall number might be quite low, and you won’t be able to start advertising. We have to mention it again – choose wisely. For your ad campaign to succeed, you have to pick the right audience. It should be neither too small nor big.

 

There are a few extra options to choose from. If the company is large, you will be able to target first degree connections of every employee. You can view a list of users who follow your page. You also have the opportunity to target LinkedIn users depending on their job titles. Do note, vague titles such as “worker” are not available.

With such useful information at your disposal, you will be ready to begin your LinkedIn advertising campaign.

advertising on LinkedIn

If you want to advertise on LinkedIn,  JavaLogix.ca is the right place for you. Our social media program can help your business skyrocket, by attracting more leads than ever befor. Do not wait any longer and sign up today!

business website

5 crucial pieces of advice for your business website

For many clients, your website will be the first thing to make an impression. You need to make sure people are pleasantly surprised when they arrive. Many of us have a short attention span and will not stay for long on boring or hard to use pages. Keep your business website up to date by following these 5 tips.

Place your contact info somewhere easy to see

Every business website needs its contact page. After you create one, make sure to add a large button somewhere on the menu leading straight to it. If possible, add a box on the main page with the important things. Do not write them in a hard-to-find place. Instead, make sure they are easily visible the moment someone enters your website.

Here are the mandatory pieces of information:

  • Address;
  • Phone Number;
  • Email Address;
  • Working Hours.

Use top-quality photos and videos

business website

 

Low-quality photos are an indication of bad products and services. Most customers have high expectations, and will not tolerate such things. Whatever you do, even if it costs some extra money, be sure to use pictures with great quality. If you are certain in your skills, you can take photos yourself. If not, hire a professional photographer to do the job. Another great idea would be to buy images from stock banks.

The same advice goes for videos. Most users would prefer watching them instead of reading long and boring product descriptions. Not using any videos or having ones with bad quality are dire mistakes, and you should definitely avoid them.

Your business website needs to be mobile friendly

Almost everyone has a smartphone these days. And you need be certain – many people find using their phone way easier than their PC. They can view websites while lying on a bed, or riding on a bus, or even while hanging out with friends.

Websites which are not mobile friendly are going to have a rude awakening. So many potential clients can be lost. Never turn your back on this. Even if it costs extra, your website must be mobile friendly and easy to navigate through a smartphone.

Google sees mobile friendliness as something important and will help you rank better in the search results.

Do not spam

If there is one thing which annoys people a lot, it’s spam. They hate it. Never overflow with unnecessary content. Some clients will immediately drop all your credibility and leave without even getting to see your products.

What your content needs to do is answer basic questions. Things like the contact information, types of products, and the prices. Don’t focus too much on your history. Instead, focus on what the customers want to know.

Use calls to action

business website

Let’s say a new client has arrived at your business website and wants to learn more about you. Where do they go? What do they see? Perhaps your store to check out the products? Or your contact page for a personal call/email? You have some options regarding your online marketing plan.

Every client has needs and expectations. What you need to do is give a boost. Add a call to action and explain why your business is the right choice. How do you do that? Here are some ideas:

  • Add an email newsletter;
  • Read more buttons;
  • Links to social media;
  • A purchase button;
  • Form submission.

Add a call to action on your site and especially the main page. Like the one down below.

Online review setup

Do you need professional SEO services? We are here to help!

Dissatisfied customers

How to Win Back Unhappy Customers “The Easy Way”.

Let’s face it every now and then,  mistakes happen. It is natural. Some clients will forgive you; others might not even notice or give any thought about it. However, there are people who will get angry and demand some form of compensation. This is a critical point for every business owner; rather than losing them, you should try and fix things. Here are a few good tips on how to recover unhappy  customers.

You Need to Listen

how to handle unhappy customersWe know that you are amazing at what you do, but remember perception is reality. When a customer perceives that their needs are not being met we need to put ourselves in their shoes, and listen to them. In the words of one of my favorite authors Steven Covey, seek first to understand, then to be understood. Be personal, let them know you understand their frustration and apologise for the way the experience made them feel.  Let them know that you value them as a customer and want to keep that relationship.

Go the extra mile…

customer loyalty

We have a policy of replace plus, where in most cases we will give the unhappy customer a full refund plus an equal value (e.g. gift card) to use in the future. This may not be possible for all businesses but you get the idea. You need to go above and beyond if you really value that customer. Just consider how much you spend on marketing to get new customers that should be a good indicator of how much to offer as a maximum compensation then use your discretion. But be taken advantage of and there is not need to immediately give away the farm so to speak. Many times the customer just wants to be heard so remember to start there.

Identify any GAPS in your business

Zap the Gap from Douglas Blackley

If you have truly actively listened to your customer, you will probably identify performance/system gaps within your business. This is the time to internally address these issues with your team to work on a solution to fix this as quickly as possible. Most of the time the fixes are easy and inexpensive. You don’t want to keep paying for the same problem repeatedly, that’s just bad business. Let them know what your next steps are so this won’t happen again, if it was simply a misunderstanding let them know the reason for the policy, practice or company procedure. Tie it to the greater good when possible i.e. laws, safety, specific limitations like geographic restrictions etc.

I have had great success in asking these unhappy customers to edit their review or submit a second review addressing how I dealt with the situation.

Next Steps: Implement an Ongoing Reputation Management Process to Your Business.

Let’s be real… online reviews are just as powerful today as word-of-mouth when it comes to your reputation and marketing  your business. Potential customers are researching online and reading reviews before deciding to choose to do business with you.

When a customer reads a bad review online and no comment from the owner they take the review for face value. You should practice replying to all online reviews whether they are good or bad. This will show gratitude to those customers who took the time to share their great experience with your business online and address poor review ratings.


Here are the top sites for online reviews that you should pay attention to:

  1. Google My Business
  2. Facebook
  3. Tripadvisor
  4. Yelp
  5. Foursquare

A good start is to register your business on each one of these review sites.

Online review setup

Next you should monitor these sites regularly for new reviews.

Click here to get access to a free online review management tool we use to get an alert every time someone submits a new review for us on the top review sites. We can also use this tool to monitor our top competitors to gain on your competitor intelligence.

 

 

Dissatisfied customers

How to recover dissatisfied customers?

Every now and then, you will do mistakes. It is natural. Some clients will forgive you; others might not even notice or give any thought about it. However, there are people who will get angry and demand some form of compensation. Rather than losing them, you should try and fix things. Here are a few good tips on how to recover dissatisfied customers.

You need to be personal

Even if you are amazing at what you do, sooner or later, mistakes are going to happen. Even if you did nothing wrong, some people will blame you nevertheless. Conflicts with clients can always occur, and you need to be ready to deal with the issues.

One great way is to be personal. Send a letter or mail with an apology. If possible, you can invite the client back. There is nothing wrong with giving someone a second chance. You can get even more serious and send a hand-written letter instead. Attach a coupon to the note, and it’s likely the customer will come back.

There needs to be a big enough compensation

Many people will demand a full refund after a purchase. Sometimes that is the only way to go. However, if you are dealing with a loyal, long-term client, things can get a bit tricky. Do not save any expenses – give something extra. If it means saving someone valuable, there must be sacrifices. And, be unique. A simple present or a refund might not do. Instead, offer an amazing gift – one which will make your customers forget anything happened in the first place.

Improve the quality of your products

If your products or services lack in quality, you will need to deal with the issues quickly. Even if you fail to win back a specific customer, concentrate on improving. There will be more opportunities in the future. By giving the best services possible, you will prevent the appearance of new dissatisfied customers. After everything is better, you can try and send some emails to your past clientele. Your reputation will surely improve.

Dissatisfied customers have expectations

That is why you need to maintain a good level of communication with everyone. Do not make promises you can’t keep, but make sure people understand you clearly because some will still insist you made a huge pledge even if that is not true. By doing this, you will start a favorable conversation.

Giving your clients all the information they need, while being clear, will help set reasonable expectations. The chances you will lose someone or receive a bad review will be much smaller.

 

If you are interested in business-client relationships, Victor Antonio has a great video on that topic:

Do you need professional SEO and social marketing services? We are here to help. Check out everything we have to offer and do not hesitate to contact us should you need anything. Follow us on Facebook for regular news or tips regarding digital marketing.

Facebook ads

How to set up your Facebook ads

Running ads on Facebook is a great way for any small business to attract new customers. The costs are not as huge as those on other advertising platforms, and the audience is huge. You could achieve high efficiency if you are doing it right. Read on and learn more about how Facebook ads work. Many people from all over the world use Facebook every day. Just like Google Adsense, this is one of the best ways for a small business to attract clients online.

What are they? Technically speaking, Facebook ads are small posts which you can use to promote your page. You can customize them in various ways and direct them towards specific groups of people. Also, be sure to check out the different Facebook categories here.

The main components are:

  • The title;
  • An image;
  • The text;
  • A call-to-action button.

How to set up your Facebook ads

Before starting your ad campaign, you will need to prepare the ad by writing the content. Be sure to include a nice button which invited people to take action. Something along the lines of “read more” or “sign up today” could work perfectly fine.

When the ad is ready, you will be able to choose which people can see it. You need to be careful as some groups will surely have a lot of interest while others will ignore everything. Choose wisely because you could benefit greatly. Targeting a specific audience is what makes online marketing is awesome.

You can target customers by their age or location. If your business operates in a small area, don’t focus on far-away regions. Pick only those locations which are near you and your offices.

The next big step is setting up the budget. You can use as little or $5. Calculate the sum carefully. A good advice would be to start with a small budget and test things out. Over time, you will find the perfect ad, a loyal audience, and the right conditions for success.

Once everything is ready, begin your Facebook ads campaign and wait. Sooner or later, customers will notice you. You can also concider hiring an expert for the job. Also, check out these amazing Facebook ideas. Be sure to create a Facebook messenger chat widget on your website to further boost your social media interactions.

This video by Ruan Marinho will explain in more details how to set up an awesome Facebook ad:

 

Java Logix is an Online Marketing Company in Toronto and Ottawa which helps small and medium-sized businesses achieve success by building amazing websites, developing SEO strategies, and showing you the most efficient ways to advertise your products. If you want to learn more about social media marketing, feel free to check out our program. We would be happy to help.

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