Great tips for a successful blog

Great tips for a successful blog

Nowadays, blogs are vital for the digital marketing campaign of any company. They serve many purposes – sharing tips, industry news, direct communication with your clients, or having fun. Nobody can deny that a good blog will bring a huge boost to your company’s ratings. However, there are a ton of challenges. Viewers won’t simply appear, and you will need to do a lot of work in the beginning. So, do you want to create a successful blog? Read on and learn more.

Today’s article will cover some extremely important pieces of advice. If you follow each and every one of them, there will be some serious improvement to your business’ standing.

Here are eight amazing ideas which will help you build and maintain a successful blog.

 successful blog

1. You need more graphics.

Just like this one, down below.

successful blog

Create and share them anywhere you can. They are good at capturing attention. Some users pay more attention to pictures or infographics than the actual text. Some people don’t even bother reading anything. Keep them happy by using a lot of images or videos.

Show off your awesome brand and logo. Add colors. Use style. Create amazing and memorable advertisements. Always remember to be natural as some readers will notice fake acting. Over time, you will slowly build a friendly online presence.

 

Share statistics and industry data. Either do your own research, or use internet polls, but as long as the copyright law allows it.

What makes graphics even better is the fact your website visitors can share them on social media platforms. You will greatly benefit by earning quality backlinks and more readers.

2. Focus on the right keywords.

There are keywords which are very popular, yet nobody uses them. Some companies don’t even know what SEO means; others put the bare minimum of research and go along with whatever they come up with. Sure, you can guess the good keywords, but what you need is some serious research.

There are many tools which can help out with this task. One good example would be Keywords Everywhere. The browser tool is so awesome because of its capabilities to find and prepare detailed information. Use it and discover at least a few great keywords to focus on.

Once you have a nice list, make sure to include them every not and then in articles, blogs, or other pages. Over time, you will begin to rank for those keywords and will surpass the competition.

Make sure to create another list for less popular keywords as well. They might not bring much profit, but at least it’s easy to rank for them.

3. Make use of long-tail keywords as well.

The longer they are – the more specific they become. Online users rarely search for short keywords. Rather than doing that, people often go for long phrases or even sentences. It’s what we call long-tail keywords. However, there are so many of them, it’s hard to find the right ones.

While long-tail keywords are overall more popular, individually they lack in search volume. If you can choose correctly, customers will easily find you.

Keyword Tool could be useful for this. It helps you discover potentially strong long-tail keywords.

4. You need to have good positioning.

Simply using keywords is not enough. Google will locate them but won’t give much thought unless you position them effectively.

Here are some great locations for keyword placement:

  • You can put them in the title itself. The closer to the start – the better;
  • Always include the main keyword in the first paragraph;
  • And the final paragraph as well;
  • You must have the keyword in at least one subheading;
  • If you can put it in the text a few times, everything would be great. A preferable keyword density would be around 1 percent, but no more than 2,5.

5. Another great way to improve your online image is through guest posting.

These days, guest posts are a vital part of the marketing strategy of any serious website or blog. They are a unique SEO method. Here is a list of all the benefits guest posts can offer you:

  • They bring more natural, referral traffic to your website;
  • You will obtain some valuable backlinks;
  • Users from other platforms will notice your posts and might decide to check you out;
  • Guest posts are a great way to begin cooperation with other companies or blogs;
  • You might actually earn some money in the meanwhile.

Before any of this, you will need to do some serious research. Find some appropriate websites, make sure they allow guest posting, check to see if their domain authority is good, and contact them. If everything goes well, you can invite them to guest post on your own website as well.

6. The more internal links – the better.

Great tips for a successful blog

They are as important as the other tips. Internal links organize your website and help visitors by coordinating them. If you have enough, all pages will be connected and easily-accessed by anyone. Always make sure to include at least one in every blog or article.

Here are some good ideas:

  • Link the new articles to pages with appropriate information;
  • If you can’t figure out anything – link to the main page;
  • Put a call to action somewhere which will redirect readers to your services;
  • The bottom of the page is a great location for such links.

7. Run a check for broken or bad links.

Make a schedule and run a scan for broken or bad links once every month or so. They don’t take too much time. You will notice serious improvements in your SEO campaign and Google ranks.

Broken are those links which do not work and lead to an error 404 message. There might be a misspelling, or recent link changes, or some referral page might have been deleted. They appear every now and then and post a threat to your website. Google views them as harmful and lowers your overall standing in its search engine.

Bad links are poor backlinks. They end up on websites with malware/black hat SEO issues. Google’s algorithm doesn’t like bad links and if you have any connection with them, they will surely impact your website. However, there are many awesome tools to discover and remove them.

Two great examples would be Broken Link Checker and Moz Backlink Checker. They would help out greatly.

Contact Google if you find it impossible to remove bad links. The search engine will ignore them.

8. Be active by creating posts or articles.

It is simple but true. Don’t overdo it. The only things you need are a few blogs per month. They will attract viewers and improve your standing. A good number would be 11 per month. That is one blog once every three days.

Do you want to learn more about search engine optimization and get more leads? We are here to help. Java Logix is an online marketing company in Ottawa and Toronto which helps local businesses succeed. Feel free to browse around our website and see what we have to offer. We would love to hear you out. Feel free to message us at any time.

local rank on Google

Here are the 3 most important factors for your local rank on Google

If you have a small business and want to develop a digital marketing strategy, there are a few things to take in mind. Google gives you the tools to succeed, but there is a lot of work ahead. However, you can save time and effort by following these useful tips. Take everything into your own hands and watch your business grow by focusing on the 3 most important factors for your local rank on Google. Learn how the largest site in the world works and win more clients through it.

You need to be significant

You need to go all out. Forget about the old tactics, when people used to read newspapers every day and occasionally stumble upon an ad. These days, it is all about online marketing, and how well you can use it.

For now, you will need to stand out. Otherwise, your competitors will steal every potential client. Do research and understand what people are looking for.

Optimize your website, social media pages, and professional portfolios. Google will take account of what you do, and will try to connect your business with appropriate customers. Be specific and precise. Avoid focusing on many aspects of your job. Stick to what counts and show everyone you are very good at that niche.

This is how you become a significant player on the market. Focus and profit. In time, your business will grow, and there will be opportunities for further expansion.

Next, benefit from the distance between you and your clients

You will have to pick a location (address) for your business. There are some benefits and problems with that. While it will be easier for Google to connect local clients with you, the further away they are, the less likely anything will happen.

Here, you will have to focus on two key aspects. Optimize in such a way that everyone in your area will notice you, and be sure to do marketing strategies for remote regions as well. Convenience is important, but Google might still suggest you to a client, even if that client is far away.

Last, you need to become prominent

local rank on Google

Create a good image which people can easily recognize. For such a task, you will need to build and maintain at least a few social media profiles. Do not be shy to use Facebook, Twitter, Yelp, or LinkedIn. Be active, share stories, write blog posts, and so on. In time, the good publicity will reward you with loyal clients.

Remember that maintaining a positive image online is a tough task. There are many obstacles. Be persistent and success will not be too far away.

Watch this video by Orbit Media Studios and learn even more tips about Google’s Ranking Algorithm.

Java Logix is a company in Toronto and Ottawa, which takes its responsibilities seriously. If you want to learn more about online marketing, or need direct help with your business, we will be happy to assist you. Feel free to browse our website and discover new things. Also, remember to check out our SEO services.

More Leads

SEO tricks for more leads and sales

People use search engines when they want to discover new companies or retailers. If you want to attract attention and generate more leads, you will have to do some work. More specifically, search engine optimization. With a good strategy, your website will rise in ranks and become more competitive. The article will give you five amazing SEO tricks for more leads and sales.

More Leads

It is important to note Google is vital to your marketing strategy. Even if you are using other advertising channels, the greatest benefits arrive through SEO. Do not waste time and efforts into unproductive campaigns. Instead, focus on what truly counts.

With a good strategy in mind and the necessary preparations, you will be able to develop and achieve greater results than ever before.

 

 

The five useful SEO tricks for more leads are:

  1. Website Design. You need to make sure your website has good navigation, is easy to use, and mobile friendly. All these features attract more visitors and help your existing clients. Google will notice your efforts and award you with a higher domain authority. After all, readability and ease of use are essential to every website.
  2. Keyword Research. You must focus on this one. Do research and learn what your clients are seeking. Then optimize your website. Some keywords are awesome and have high search volume. At the same time, nobody is using them. The benefit of finding them can be huge. Optimize and begin generating leads.

Neil Patel recently made a great video regarding keyword research. Watch is to learn even more useful tips:

  1. You need to promote your website with blog posts. Being active is very important. It is a sign of trust. Blogs can also be very informative. You can then optimize them with good keywords to attract more leads. Both Google and your customers will reward you.
  2. Link Building. If you want to get more exposure, there is one great way. Get your name out there by creating connections other websites which link back to you. You can do this by guest posting, collaborations, or charity funds.
  3. Social Media. Make sure to create business accounts on Facebook, Twitter, Yelp, or LinkedIn. These are the best examples. There can be many others depending on your industry. Post regularly, and always add links. Send email newsletters or surveys.

 

For more tips and useful information regarding search engine optimization, you can read our blog. If you need help with your marketing campaigns, we have an amazing program. Java Logix is your trusted partner in Ottawa and Toronto.

Is Your Website PCI Compliant

Is Your Website PCI Compliant?

With all the buzz about PCI compliance deadlines looming in 2018, we’ve had a few clients ask us what they should do to make their websites PCI compliant. In this article, we’ll clear up some misconceptions about PCI compliance and explain what it is, why it’s so important and what needs to be done to make your website PCI compliant, if need be.

What Is PCI Compliance?

The Payment Card Industry Data Security Standard (PCI DSS) main purpose is to make personal card holder information more secure and to protect consumer data as well as prevent security breaches. PCI compliance applies to all businesses that accept major credit card payments (American Express, Discover, JCB, MasterCard, Visa).  Businesses and organizations fall under four different levels of compliance; each level is based on transaction volumes per year and also how the card data is collected, handled and stored electronically.

  • Level 1: over 6 million card transactions
  • Level 2: 1 to 6 million card transactions
  • Level 3: 20,000 to 1 million card transactions
  • Level 4: less than 20,000 card transactions

How Much Does PCI Compliance Cost?

Obtaining a compliance certification can cost anywhere from $1,000 to $50,000 USD per year. It seems like a hefty fee, but beware that non compliance is even costlier. Non compliance can make your business vulnerable to security data breaches; you are also responsible for costs of replacing credit cards, and you may even have to pay some pretty hefty fines in some instances.

Why Is PCI Compliance So Important in 2018?

PCI compliance ensures security for credit card handling for both the merchant and the card holder. It minimizes security breaches and identity theft. If your business is not PCI compliant, you might no longer be able to accept credit card payments which means a huge loss of potential and existing customers.

PCI Compliant Website

How to make a website PCI compliant

If your website is taking money or receiving donations of any kind via credit card then, YES, you should be PCI Compliant.

Here are some easy steps you can take to ensure you’re being compliant.

1. Build and Maintain a Secure Network

  • Install and maintain a firewall

  • Change the default passwords supplied by vendors for systems and security parameters

  • Store shared passwords in a secure location like Lastpass

2. Protect Your Users’ Credit Card Data

  • All users’ card data should be securely stored

  • Cardholder data should be securely transmitted or stored across public networks

3. Have an Ongoing Vulnerability Management Program

  • All systems should be protected against malware using up-to-date antivirus programs

  • All systems and applications developed should be secure and regularly maintained

4. Strong Data Access Measures

  • Cardholder data should be restricted to authorized employees of your business

  • Implement a way to identify and authenticate parties that access your systems

  • Restrict physical access to cardholder data

5. Ensure Network Integrity

  • Track and monitor access to all cardholder data and network resources

  • Test network security regularly to ensure its integrity

6. Information Security Policy

  • Put in place an information security policy

Final Thoughts on PCI compliance

Your goal should be to create a memorable experience that provides value for your customers, every time a customer accesses your website. PCI compliance may not directly be a part of your business, however, if your user’s credit card information is compromised as a result of visiting your website, it can create a negative reputation of your organization that can be hard to bounce back from.

 

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