lies about SEO

15 lies about SEO

Search Engine Optimization is vital to the success of any company. There is much to gain. Many strategies exist, and you can choose whether to follow them or not. While most have their benefits, some of them could actually harm you. Here are 15 lies about SEO which you should completely ignore.

There will be instant results.

Nope. SEO is a constant process, and you should always stay fresh. Never stop just because everything looks ready.

Getting to page one is enough.

That is not true either. It is awesome being on the first page for search results regarding your industry, but if you leave everything behind, you will begin losing the precious rankings. Always be active because the SEO work is never done.

Older domains take priority in search results.

It does not matter which website is older. The important thing is which one has better content and SEO.

Keyword research is useless.

Doing keyword research is one of the best SEO practices. There are keywords which have a huge search volume, but nobody uses them. Find them and benefit.

Do not bother doing guest posting.

Writing guest posts on niche-related sites can help out both parties. You will gain more visitors and therefore better marketing development.

Only links from government sites count.

While such links are important, they are not the only ones which can bring in traffic. Find high authority websites and begin link building.

Having a lot of links is all that matters.

Quality over quantity. A few great links can go a long way while many low-quality ones will do little to help.

SEO is only possible when your website is absolutely ready.

You can begin optimizing your site from the moment you create it. Do not waste any time; do it as soon as you can.

Great content is all you need.

While having amazing pages is important, you won’t go far without SEO or a marketing plan.

Every link is good.

Having links is awesome, but stay away from the bad ones. Should Google find them, you will lose valuable rankings.

There must be new content all the time.

Quality over quantity. Doing one post per week is more than enough.

Blogs are useless.

Blogs are amazing for news articles in your industry. You can also develop a strong professional profile for yourself. In the long term, blog posts will lead more traffic through search engines as well.

Internal links are useless.

They are vital for user navigation. Without them, you could lose visitors and therefore domain authority too.

Who cares about the mobile versions of websites? They are not important.

Yes, they are. Google will take notice when a website is mobile friendly. Your visitors will also be happier.

Why even bother doing SEO? Who cares?

Organic searches provide slightly more than half of the website visitors. If you forget about doing any SEO, you will probably lose anywhere from 50 to 55 percent of your users. For now, SEO isn’t going anywhere. It will remain as important as ever.

Stay wary of these lies about SEO and proceed with caution.

 

Java Logix can help you learn more about SEO.

Website Visitors

These are the things every visitor wants to know immediately after visiting your website

You need to adjust and optimize your website in such a way that your visitors can have an easy access to everything they need. However, you can’t just put everything on the front page. So what should take priority? How can you help all the website visitors?

What exactly are you selling?

You need to be very clear with this. People visit your website for a reason. If they are left to guess it themselves, you will probably lose most of them.

What are the benefits for your clients?

You need to show how your products work. It is very important to point out all the potential benefits for the people who might make a purchase. You can also give some examples. “This product can easily fix…” or “Our services are great for people who want to…”

At what cost?

Next on the list are all the costs. They might be a lot, so if you position a large “PRICES” button somewhere on the main page, everything would be perfect.

In what way is your brand special?

It is vital to have a strong brand. Customers will always trust brands with a good reputation as well as stay away from the unknown ones. Brand means trust.

Also, your brand needs to be unique. Having a strong and different identity will give you an edge over your competitors. For this, you can create an “About me” page. Put it somewhere in the main menu. Your logo is truly important as well. Make sure your logo follows a creative design trend.

A video by Entrepreneur explains just how important your brand is:

The website visitors should be able to easily navigate through all the pages.

Some people might have difficulties with browsing online. Others have small attention spans. Some are in a hurry. Whatever the reason is, you will need to make sure your website is clear and easy to use. Design it in such a way, so that everyone can switch from one page to another and find what they are seeking in a matter of seconds. Any additional delays will just harm your business.

Are there any people or companies who have used your services and were happy?

If the answer is yes, then post about it. Visitors will always want some form of proof that you can deliver great results. Show everyone that your past clients got what they wanted and were grateful for your hard work.

Website Visitors

Can people trust you?

Do whatever you can to build trustworthy relationships. Nowadays, many clients suspect even the smallest things.

You should be able to easily contact your website visitors.

Last but not least, there is the “Contact” button. Add every method you are currently using. You should have an email address, phone number, physical location, Facebook or Twitter pages, and so on. Make sure that website visitors can easily find this button. The main menu would be a great location.

 

These are eight of the most important things that you absolutely must have on your main page. Website visitors will want to know a lot about you, and the easier it is for them to navigate through the pages or learn valuable information – the better results you will accomplish. A great site will help you find the ideal customer.

 

For more useful tips and professional help regarding SEO, you can always count on Java Logix.

Advertising on Instagram

Do you need help to start advertising on Instagram?

Well, you are in luck. This quick tutorial will show you some cool tricks which you can use to begin advertising on Instagram. By following then, you will be able to achieve better marketing results for your business.

Advertising on Instagram

It is astonishing how much there is to gain. By using Instagram as a social media strategy, your business will reach more customers than ever before. You can place ads or promote posts. Do not miss such an opportunity. Many business owners prefer to ignore Instagram or maintain some sort of activity but without actually promoting their posts.

One of Instagram’s major strengths is just how easy it is to share photos or videos. To put it simply, you will get a lot of exposure and potential traffic towards your own business. You will have access to detailed information and statistics regarding views, shares, location, and what not. Use it to develop a better marketing strategy by targeting those customers who are likely to buy your products.

A great video by Chalene Johnson explains just how important is Instagram for your business. Watch it carefully if you want to learn even more about the different marketing strategies on the platform.

Here are three amazing tips you could use to start advertising on Instagram

  1. There are many cool features you could use. You can add directions about your business, have great accessibility to your customers, or use Instagram’s analytic tools to set up ad campaigns. Combine this with Facebook, and you’ve got yourself a nice, solid basis for future marketing strategies;
  2. Share more photos and be active. Consistency is very important. Focus all your efforts on your marketing strategy. While advertising on Instagram, always make sure to post images of your work, or products, or events. Never share images without mentioning your business or related activities.
  3. Promote your posts. After you make and share a post, you will need to promote it. The process is rather simple. Just below the photo, you will find the option Promote. Once you click on it, choose your goals. They could be more website visitors or calls. By doing this, you can choose how the promotion will work.

 

These tips will give you more control over your Instagram marketing strategy. You will be able to focus all efforts on the right customers, at the right time. There are many opportunities here, and you would be wise to give them a chance.

 

For more tips, you can visit our social media marketing page. As one of Toronto and Ottawa’s prime SEO companies, Java Logix can provide you with excellent services and guaranteed success regarding your digital marketing campaigns.

headline templates

Use These Headline Formulas That Work To Get More Engagement With Your Content

There is an infinite number of ways you can write a headline. However, certain types of headlines have proven themselves repeatedly for many years. By following the “formula” of these headlines, you can give yourself an edge when you are serious about persuading someone to read and respond to your copy.

1. How to (mundane task) That (rewarding benefit)

Examples:

  • How to Get a Mortgage That Cuts Your Monthly Payments in Half
  • How to Write Content That Glues Your Reader to the Page
  • How to Generate Tons of Leads tons of Qualified Leads from Your
  • Website

2. (number) (descriptive language) Ways to Beat (problem)

Examples:

  • 11 Stupidly Simple Ways to Beat the High Cost of Living
  • 18 Highly Effective Ways to Make $1,000 in 10 Days
  • 7 Lightning Fast Ways to Drive More Traffic to Your Website

3. Who Else Wants (benefit)

Examples:

  • Who Else Wants More Traffic with Less Effort?
  • Who Else Wants a Higher Paying Job?
  • Who Else Wants an Incredible Website That Triples Your Sales?

4. The Secret of (benefit)

Examples:

  • The Secret of Getting Your Home Loan Approved
  • The Secret of Gaining More Influence
  • The Secret of Getting Coffee Stains Out

5. Here is a Method That is Helping (target audience) to (benefit)

Examples:

  • Here is a Method That is Helping Broke Homeowners Out of Debt
  • Here is a Method That is Helping Bloggers Gain 100,000 Visitors Per Months
  • Here is a Method That is Helping Ordinary People Make an Extra Income

6. Little Known Ways to (value)

Examples:

  • Little Ways to Increase Your Social Influence Online
  • Little Known Ways to Market Your Business on Yelp
  • Little Known Ways to Sell More Products on Amazon

7. Get Rid of (problem) Once and For All

Examples:

  • Get Rid of Your Smoking Habit Once and For All
  • Get Rid of Yellow Teeth Once and For All
  • Get Rid of Money Losing Ways Once and For All

8. Here’s a Quick Way to (solve a problem)

Examples:

  • Here’s a Quick Way to Optimize Your Website for SEO
  • Here’s a Quick Way to Get More Traffic from Yahoo Business Listings
  • Here’s a Quick Way to Set Up Strategic Partnerships

9. Now You Can (have something desirable) (great circumstance)

Examples:

  • Now You Can Quit Your Job and Make Even More Money
  • Now You Can Relax on a Beach and Not Worry About Your Flight Home
  • Now You Can Fix Your Computer Without Spending a Dime

10. (do something) like (world class example)

Examples:

  • Earn Money Like Warren Buffet
  • Be an Influencer like Tony Robbins
  • Hit a Serve like Andy Murray

11. What Everybody Ought to Know About (value)

Examples:

  • What Everybody Ought to Know About Blogging
  • What Everybody Ought to Know About Responsive Web Design
  • What Everybody Ought to Know About Making Money Using Yahoo!

Headline templates swipe files

get listed on google

Do You Want To Get Your Business Listed On Google Maps?

Follow These 3 Easy Steps to Get Started

Adding your small business information to Google My Business [GMB] can automatically put your company location on Google Maps.

Ever wondered how local businesses pop up on Google Maps? What’s the process to add your business, so customers can find you on their smartphones and computers?

ottawa seo

It’s actually pretty easy—and free! Well, it will cost you a couple of minutes that’s all.

You can quickly get your business on Google Maps via your Google My Business profile.

Google My Business is Google’s listings tool that allows you to manage your company’s full Google presence one dashboard.

You will be able to do things like:

  • Edit hours of operation and company information
  • Share photos
  • Respond to online reviews
  • Run local ads
  • Create and manage a simple webpage
  • View actionable insights about visitors

google my business dashboard

Once you claim your business’s listing, any information you enter into your Google My Business profile is automatically posted to the search engine as well as Google’s other sites and tools like Google Maps and Google+. There’s no need to juggle separate profiles or logins.


To get your business on Google Maps—and help it be more visible when potential customers are searching for businesses in their area—follow these steps:

1. Claim your free Google My Business listing.

Check first to make sure you don’t already have existing profiles, or that someone else hasn’t wrongly claimed your listing.

2. Populate your profile with information about your location.

You’ll rank higher in local search if you include tidbits like what street, neighbourhood and city you’re located in. Spend some time to select your business category and include info about your products or services.

3. Encourage your customers to give reviews.

Businesses with lots of positive Google reviews not only often rank higher in local search but also have a higher click-through rate. Reviews are a great help to searchers when deciding which business to choose when they’re looking for nearby products and services.

 

For more on these and other Google My Business basics, feel free to contact us.

GDPR Post

GDRP

What is it and what you should know to keep your business compliant.

With GDPR just around the corner, I have been getting lots of emails and calls and notice many businesses are still struggling with what they need to do to ensure compliance.

GDPR Complant Marketing

The GDPR regulation is based on 6 main principles designed to strengthen the rights of EU data subjects regarding how their data is processed.

  • Lawfulness, fairness and transparency
  • Purpose limitations
  • Data minimisation
  • Accuracy
  • Storage limitations
  • Integrity and confidentiality

For businesses and marketers the real opportunity here is not just compliance, but using this regulatory change to build and maintain trust with your target audience.

But let’s make sure we’ve got the basics right. Check out this short 3-minute video I found that best describes the impending EU legislation and the 6 principles at its core. It explains how to achieve compliance and covers what you need in preparation for the 25th May deadline.

Let me know your thoughts in the comments below.

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