Backlinks can be very useful for your website or blog

What are backlinks?

When it comes to SEO, one of the most important tools at your disposal is the use of backlinks. They can help your website rank higher and attract more traffic.

So, what exactly are backlinks? Basically, they are links located on other sites that redirect the users back to you. Sounds simple enough, but how do you benefit from them, and what are the potential consequences?

It all comes down to references. If you receive good reviews from other websites, your “online image” will improve. Users will have more trust in you. The chances of appearing in Google searches will become higher. Over time, your site’s authority will rise.

Just how good can backlinks be for your website?

They can be considered as proof of good quality. If high authority sites are linking back to you, the boost it traffic can be huge. It will definitely improve your search engine standing. Google actually uses backlinks as a way to measure a given website’s quality. Their role in search engine ranking is significant.

It is important for your business or blog to have connections with others. By doing this, you can become a part of a larger network and have access to different perks. Your visitors will have more to see and gain by using your services.

Over the years, many small websites or blogs gained a huge boost in popularity because a high authority website mentioned them.

Your blog can directly benefit from backlinks and there are many good ways to do so.

One popular option is “guest blogging.” The idea behind it is to post articles on other sites and hope it attracts some of their users. Usually, you do it for free, but sometimes you can get paid for it. There are many blogs or even large media that offer guest posting. Before doing any of this, you need to make sure those sites are both relevant and are specialized in the same niche as you.

You can join or support different events. This can be done by becoming a sponsor, or offering your services, or directly participating. Your merits will bring you self-confidence and create a strong bond with the participants.

Another option would be to collaborate with other websites or YouTube channels. Together, you can achieve great results, successfully finish any projects, and help each other by using backlinks.

A video from Google Webmasters explains more about the future of using backlinks.

Can backlinks be dangerous?

They sure can!

If the backlinks are coming from sites that are not related to you, this will cause confusion among the users. The created distrust can drive away potential visitors and even the already-existing ones.

Having backlinks in suspicious or harmful sites can even get you in trouble. They will probably have a bad search engine ranking and cooperating with them can cut your own. A common misuse of backlinks could be to mention your website but redirect somewhere else. This could even lead to investigations against you and damage your reputation. Deal with dangerous backlinks as you would with any malware – delete.

 

Link building and general search engine optimization are some of the services we offer.

10 Reasons Why Your Business Needs a Website (2)

10 Main Reasons For You To Build A Website For Your Business

It won’t be wrong to say that most people these days go online in order to find new local businesses. If you do not have a website, it may not only result in loss of credibility but you may also lose a lot of sales. Many small businesses like yours often wonder why they need to have an online presence in the form of a website if they only sell to local customers. After all, building a website costs money and you just want to ensure that your marketing budget is spent right.

It is important for you to know that more than 2 billion people all over the globe are corrected online and around 70% of these users get online on a daily basis. Also, the number of people connected to Internet keeps growing. Therefore, it makes sense to establish an online presence in order to reach out to these consumers. Here is a list of some of the important reasons why you need a website for your small business.

1. Be Visible

There was a time when most people used to use the yellow pages in order to find a business but those days are long gone and these days, most people use a search engine in order to find a business. If you do not have an online presence in the form of a website, these consumers may not deem your business credible and you will also lose sales. A website is a much more cost-effective type of advertising when compared to the cost of advertising on local media outlets as well as in phone books. It is not just cost-effective but also allows you to reach new customers.

2. Reviews and Testimonials

Research indicates that more than 90% consumers check online reviews before they decide to spend money on something. When you have your own website, you can add testimonials and also guide potential customers to positive reviews of your business. This can have a huge influence on your sales as you’re likely to get more customers. Also, by maintaining a website, you have slight control over the information available online about your business in the search engines, provided you also practice good SEO tactics.

3. Analytics

One of the other advantages of the Internet is that it allows you to get a lot of information about the demographics and habits of your potential customers. Use of Google Analytics allows website owners to find a lot of useful information including the location of the users as well as the typical age range of these visitors. This is powerful information and you can use this information to refine your online presence and reach more targeted customers. Analytics also allows you to find the exact time of the day people visit your website which allows you to target that particular time frame for marketing.

4. Remain Competitive

If your competitor already has a website, they are likely to be seen as more credible. In case they still don’t have a website, it allows you to get a leg up and have one in place before them. Do not forget that Internet is used by people for searching business information in the same manner as printed phone books. These days, people are more likely to use online search engines to find business information, and once you have a website, you will always be open for business.

5. Lead Generation and Data Collection

You can collect a lot of data from visitors and generate leads. Maintaining a presence at a local trade show or a home show is not cheap and not as effective. Having a website allows you to maintain an online presence at a fraction of the cost and add prospects to your mailing list by offering a free download or guide. It will give you a way to keep in touch with potential customers. By adding a blog to your website, you should be able to find out the kind of content your site visitors want, and it will allow you to get more organic web traffic by writing on those topics.

6. Lower Acquisition Cost

Acquiring new customers through the traditional ways of advertising is much costlier as compared to the cost of acquiring customers online. In fact, it is estimated that you can gain new customers at just 1/10 of the cost as compared to the cost of acquiring customers through traditional channels. Also, by maintaining an online presence you have the chance to continuously refine your marketing methods as well as your website by keeping track of customer habits and using this information to make your marketing much more efficient over time.

7. Take Advantage of Web Rooming

Web rooming is a new concept and it’s the opposite of showrooming. This is the trend of customers using the Internet to do some basic research before they go to a brick and mortar store in order to make a purchase. Keep in mind that around 90% of sales still happen in the traditional manner but most people these days go online to do some research before they set foot in a brick and mortar store. Therefore, even if you do not sell anything online, you need to maintain a website to take advantage of this trend.

8. Better Customer Service

One big advantage of maintaining an online website is that it is accessible 24 x 7, unlike a brick and mortar store where employees are present only for around a third of the day. Once you hire customer service teams for your website, you can sell all around the globe at any time your potential customers want to buy. Local businesses can also use this in order to set up appointments or pre-sell items before a physical visit by potential customers.

9. Integration with Social Media

It won’t be wrong to say that one of the best ways to get more local leads is through social media. It is estimated that 70% households go online in order to buy local products and services, and one of the best ways for local businesses to reach these households is through a website that is integrated with social media. For instance, you can advertise on Facebook to a very specific audience in your local area and link the advertisement to your website. Just take a look at the number of people present on social media and you will quickly realize the importance of maintaining an online presence.

10. Brand Identity

If you do not want to create a full-fledged website, you should at least buy your domain name through one of the many registrars and have a basic landing page that has the contact information of your company. If you do not reserve your domain name, someone may buy your company domain name and build their own website around it. Therefore, it’s better to grab your company name and build a basic website in order to have control over your brand name.

There are a number of other reasons to build a great website for your local business. These days, customers expect all businesses to have a great website which means you will be meeting their expectations. Maintaining a website will also allow you to get your hands on some analytical data that can be used to grow your business further and take it to the next level.

Local Ranking

4 Tips to Achieve a Better Local Ranking and Generate More Leads

Are you offering specific services? You should know that it is vital to maintain a healthy online presence and a good local ranking. All this can be very useful if you want potential, local clients to notice you. Simply having a website is no longer enough. The road to success is much longer but can be very rewarding.

It is important to note that most people with smartphones are very creative when it comes to finding whatever it is they seek. They are quick to get directions, useful tips, recommendations from other users, or any other type of information.

The most common strategies for improving search engine results are having good readability and making sure your website is mobile-friendly. But there is so much more you can do to get that boost in visitors and customers.

1. Make sure to register your business on Google

Since early 2017, Google My Business is active and helping companies worldwide. It provides some serious advantages like better visibility online, easier ways to connect with clients, and access to important information. You can even set a service area for your business instead of using the main address.

2. Include your city

Google My Business allows you to include the city where your activities take place. It will have a positive effect on the local rankings. People who search for services in your area will be more likely to discover your website. Often, this happens through Google Maps.

3. You can include more than one city for an even better local ranking

If your business is providing services in multiple different locations, is possible to create pages for all of them. It is worth the effort. Take time to set up every single one of them.

Once you complete all of this, the traffic distribution will be adjusted. Depending on the location, Google will redirect customers to the appropriate page. Your local search rankings will improve greatly.

4. Stay active

Clients consider the activity as a sign of trust. They will quickly notice any recent events or posts while searching online. Being active is a type of proof that you are capable of delivering quality work. Actively post and maintain your pages by never missing any meta data.

By showing good activity, clients are likely to think of you as trustworthy, hardworking, and qualified.

 

If you want to establish a strong presence online, JavaLogix offers a great way for building a brand.

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